Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Annotation Expert at Mercor
November 1, 2025 - January 1, 2026Performed daily preference rankings of hundreds of multimodal AI outputs (images, audio and video) against prompts to evaluate model performance and alignment. Maintained high accuracy in large-scale annotation workflows, contributing to reliable training data for model fine-tuning and preference optimization.
Affiliate Director at Ash Inc
September 1, 2024 - PresentManage and grow affiliate, influencer, and partner programs for brands including Beckett Simonon, Mini Mioche, and Wildride. Build scalable outreach and onboarding processes using AI and automation to increase efficiency. Track, analyze, and optimize campaigns to maximize ROI and partner engagement. Collaborate cross-functionally to improve brand performance and customer acquisition.
English Teacher at Cambly
October 1, 2024 - PresentTeach English to non-native speakers using conversational and structured lesson plans. Integrate AI tools to personalize learning, improve engagement, and provide real-time feedback. Support learners in building confidence through interactive practice and adaptive strategies.
Content Marketer at Tapfiliate
July 1, 2021 - June 1, 2024Increased organic traffic and platform signups through SEO content strategy and execution. Built and managed editorial calendars, hired freelancers, and coordinated with external agencies. Used AI writing assistants and keyword analysis tools to accelerate content creation and improve rankings. Developed frameworks for measuring content performance and optimizing output.
Freelance Copywriter at Ash Inc
September 1, 2017 - July 1, 2021Delivered end-to-end content strategy including blogs, articles, case studies, SEO copy, UX writing, and press releases. Used prompt-based AI tools to brainstorm content ideas and improve creative workflows. Collaborated with clients to align content with business objectives and growth targets.
Freelance Country Manager, Australia at Parkos
October 1, 2018 - October 1, 2019Led affiliate program launch in Australia, building strategic partnerships and onboarding partners. Negotiated campaigns, optimized affiliate performance, and increased local brand visibility.
Freelance Copywriter, AI Chatbot Project at Rabobank
November 1, 2017 - October 1, 2018Collaborated with product and IT teams on an AI chatbot for the IT Portal. Wrote UX copy and dialog flows, improving clarity and user satisfaction. Analyzed performance metrics to refine chatbot interactions and enhance self-service solutions.
Account Manager at Commission Factory
January 1, 2016 - August 1, 2017Managed affiliate programs for major brands including City Beach, V inomofo, and Menulog. Developed strategies to increase sales and optimize publisher partnerships. Conducted data analysis to identify performance gaps and growth opportunities.
Country Manager, English Websites at Imbull
June 1, 2015 - October 1, 2015Managed 7 affiliate websites across Asia-Pacific, driving partnerships and content initiatives. Identified growth opportunities using analytics and automated reporting.
Country Manager, AU & NZ at Imbull
August 1, 2013 - May 1, 2015Launched and scaled the Australian coupon website Flipit. Negotiated partnerships, optimized campaigns, and executed content marketing initiatives.
AI Evaluator & Language Specialist at Mercor
November 1, 2025 - PresentPerformed daily preference rankings of hundreds of multimodal AI outputs (images, audio and video) against prompts to evaluate model performance and alignment. Maintained high accuracy in large-scale annotation workflows, contributing to reliable training data for model fine-tuning and preference optimization.
Education
BA (Hons) Journalism at Southampton Solent University
January 1, 2005 - January 1, 2007NCTJ Pre-entry Course at Warwickshire College
January 1, 2004 - January 1, 2005BA (Hons) Journalism at Southampton Solent University
January 1, 2005 - January 1, 2007NCTJ Pre-entry Course at Warwickshire College
January 1, 2004 - January 1, 2005Qualifications
Industry Experience
Software & Internet, Retail, Travel & Hospitality, Financial Services, Media & Entertainment, Professional Services, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Intermediate
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