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I’m a digital marketing and social commerce professional with 20+ years of experience driving growth for global brands and online communities. I specialize in building and scaling online sales operations, managing marketplaces, creating high-performing content, and leading teams to achieve measurable results. I thrive in fast-paced environments where I can combine strategy, execution, and hands-on management to deliver strong GMV and conversion growth.…I’m a digital marketing and social commerce professional with 20+ years of experience driving growth for global brands and online communities. I specialize in building and scaling online sales operations, managing marketplaces, creating high-performing content, and leading teams to achieve measurable results. I thrive in fast-paced environments where I can combine strategy, execution, and hands-on management to deliver strong GMV and conversion growth.

Tatiere Magalhaes

Marketing Strategist, Growth Marketer, Social Media Manager, +2

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I’m a digital marketing and social commerce professional with 20+ years of experience driving growth for global brands and online communities. I specialize in building and scaling online sales operations, managing marketplaces, creating high-performing content, and leading teams to achieve measurable results. I thrive in fast-paced environments where I can combine strategy, execution, and hands-on management to deliver strong GMV and conversion growth.…I’m a digital marketing and social commerce professional with 20+ years of experience driving growth for global brands and online communities. I specialize in building and scaling online sales operations, managing marketplaces, creating high-performing content, and leading teams to achieve measurable results. I thrive in fast-paced environments where I can combine strategy, execution, and hands-on management to deliver strong GMV and conversion growth.

Available to hire

I’m a digital marketing and social commerce professional with 20+ years of experience driving growth for global brands and online communities. I specialize in building and scaling online sales operations, managing marketplaces, creating high-performing content, and leading teams to achieve measurable results. I thrive in fast-paced environments where I can combine strategy, execution, and hands-on management to deliver strong GMV and conversion growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Social Commerce & Digital Marketing Manager at Conair LLC

June 1, 2020 - July 31, 2025

Managed social commerce and online retail operations across Instagram, TikTok, Facebook, and Amazon. Planned and executed live sales events, integrated product selection, live room setup, marketing campaigns, and paid traffic strategy. Built internal workflows and processes for live operations, including content scheduling, promotional mechanics, and post-live follow-up. Recruited and trained teams for content creation, live hosting, and social commerce support. Monitored KPIs and analytics to optimize live sessions, content strategy, and GMV performance. Collaborated cross-functionally with product, operations, and marketing teams to ensure seamless execution of campaigns and launches.

Founder & Digital Marketing Educator at Go Digital With Taty

July 1, 2024 - Present

Founded and grew an education-focused brand delivering social commerce and live-ops training. Built an audience of 89K+ followers; created educational content on social commerce, TikTok growth strategies, and live operations. Developed frameworks and SOPs for live streaming, content optimization, and operational workflows. Tested and iterated strategies based on engagement metrics and conversion data.

Digital Marketing & E-Commerce Manager at Cat Watches.com

June 1, 2019 - December 31, 2021

Managed eCommerce and online sales operations across marketplaces and owned channels, including marketplaces, content optimization, and paid traffic campaigns. Coordinated launches, promotional campaigns, and cross-functional team alignment; implemented analytics-driven improvements to product listings, workflows, and conversion rates.

Marketing Director & E-Commerce at Fullhouse Decor.com

January 1, 2008 - December 31, 2018

Led end-to-end eCommerce operations, marketing campaigns, and omnichannel strategy. Built operational processes and teams for online sales, social media campaigns, and content creation. Increased revenue and GMV through targeted campaigns, product selection strategies, and influencer collaborations.

Professor of Higher Education - Web Design & Digital Marketing at Faculdade Sumare

January 1, 2004 - November 1, 2008

Taught project-based courses to 2,000+ students, combining design, technology, and marketing. Evaluated complex projects and presentations; ensured clarity, structure, and technical rigor.