With over 3 years of experience transforming ideas into images that capture, communicate, and connect. Specializing in branding and visual storytelling, I fuse illustration, digital art, and strategic design to create content that excites and stands out in urban environments, startups, and digital projects. I'm quick to learn, adaptable to new challenges, and collaborative in multidisciplinary teams. I am always looking to innovate and leave a visual mark.

JOSEPH GONZALEZ MEDINA

With over 3 years of experience transforming ideas into images that capture, communicate, and connect. Specializing in branding and visual storytelling, I fuse illustration, digital art, and strategic design to create content that excites and stands out in urban environments, startups, and digital projects. I'm quick to learn, adaptable to new challenges, and collaborative in multidisciplinary teams. I am always looking to innovate and leave a visual mark.

Available to hire

With over 3 years of experience transforming ideas into images that capture, communicate, and connect. Specializing in branding and visual storytelling, I fuse illustration, digital art, and strategic design to create content that excites and stands out in urban environments, startups, and digital projects.

I’m quick to learn, adaptable to new challenges, and collaborative in multidisciplinary teams. I am always looking to innovate and leave a visual mark.

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Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Head Designer at Parrilla & Grill
October 1, 2023 - October 14, 2025
Created a comprehensive brand: naming, logo, tagline, and visual system. Implemented a visual strategy based on competition, achieving immediate impact and recall. Participated in the design of printed and digital materials for promotional campaigns (flyers, menus, banners, social media content). Adapted visual systems for various formats, ensuring graphic consistency and legibility. Achieved a 90% approval rate on first deliverables thanks to review processes and effective communication with clients.
Head Designer at Parrilla & Grill (@parrillandgrill)
October 1, 2023 - August 19, 2025
Led comprehensive brand development including creation of name, logo, tagline, and visual system. Conducted competitor research and developed visual strategy to position the brand in an emerging market, resulting in a solid and attractive image at launch.
Head Designer at Valholl Food Truck
August 1, 2021 - October 14, 2025
Designed the complete visual identity: logo, color palette, menu, and printed materials. Positioned the brand as recognizable and distinctive in the food market.
Head Designer at Valholl Food Truck
August 1, 2021 - August 19, 2025
Designed the complete visual identity for the brand launch including logo variations, color palette, menu, basic identity manual, and printed materials for the food truck. This was a key project in the gastronomic sector with results fully aligned with the client's objectives in terms of brand differentiation and recognition.

Education

College degree at Universidad Autónoma Metropolitana
January 11, 2030 - January 1, 2022
Bachelor's degree in Graphic Communication Design at Universidad Autónoma Metropolitana
January 11, 2030 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Travel & Hospitality, Professional Services, Software & Internet
    Portfolio
    Some examples of work I have done.