A creative leader and designer with deep expertise in creative strategy, brand, digital, and editorial-led design in luxury, fashion, beauty, art, culture, and commerce. I work with agencies and in-house teams to shape and deliver clear, considered creative across brand worlds, campaigns, digital and print experiences - balancing both cultural awareness and commercial understanding.…

Thea Hyde

A creative leader and designer with deep expertise in creative strategy, brand, digital, and editorial-led design in luxury, fashion, beauty, art, culture, and commerce. I work with agencies and in-house teams to shape and deliver clear, considered creative across brand worlds, campaigns, digital and print experiences - balancing both cultural awareness and commercial understanding.…

Available to hire

A creative leader and designer with deep expertise in creative strategy, brand, digital, and editorial-led design in luxury, fashion, beauty, art, culture, and commerce. I work with agencies and in-house teams to shape and deliver clear, considered creative across brand worlds, campaigns, digital and print experiences - balancing both cultural awareness and commercial understanding.

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Experience Level

Language

Work Experience

Design Director at HYD STUDIO
January 1, 2019 - Present
Owns brand identity and design systems across fashion, beauty, and luxury brands; translates strategy into scalable visual systems for digital, e-commerce, campaigns, editorial, and print; acts as brand guardian to maintain quality and coherence through growth; partners with founders and in-house teams to align creative with commercial goals; provides senior design leadership and mentorship.
Product Designer at Mary Katrantzou
January 1, 2017 - January 1, 2018
Led brand and design strategy across a portfolio of venture-backed consumer businesses, aligning creative direction with growth goals and long-term brand equity.
Head of Design at PGDO
January 1, 2024 - Present
Head of Design overseeing design strategy and implementation.

Education

First Class Honours at University Arts London
September 1, 2016 - August 28, 2019
Foundation in Art and Design at New College, Swindon
August 28, 2015 - July 28, 2016
BA (Hons) Fashion Print at London College of Fashion
January 1, 2015 - January 1, 2019
Foundation Diploma in Art & Design at London College of Fashion
January 1, 2014 - January 1, 2015
A Levels: Art History (A*), Fashion & Textiles (A), Business (B) at London College of Fashion
January 1, 2013 - January 1, 2015

Qualifications

London AVA New Designer Award
January 11, 2030 - February 5, 2026
London College of Fashion Alumni Ambassador
January 11, 2030 - February 5, 2026

Industry Experience

Other

Skills

Experience Level