Alison Turner

Designed and implemented the marketing function in alignment with the sales leadership team, establishing brand positioning, ICP personas and messaging architecture to underpin a fully integrated inbound and outbound demand generation strategy. Planned and executed multi-channel campaigns, coordinating brand messaging, paid media, email nurture and content assets across the full campaign lifecycle to drive lead flow and pipeline growth. Increased website traffic 6.7x and organic search 30x within 12 months, contributing to £125k+ in marketing-generated revenue. Delivered a consistent, qualified pipeline of 15–20 high-intent leads per month and launched a webinar program to support social care providers, converting engagement into qualified sales discovery calls. Implemented HubSpot with end-to-end alignment and integrated AI tools to boost content production and optimization.

Designed and implemented the marketing function in alignment with the sales leadership team, establishing brand positioning, ICP personas and messaging architecture to underpin a fully integrated inbound and outbound demand generation strategy. Planned and executed integrated multichannel campaigns from initial brief through to performance analysis, coordinating brand messaging, paid media, email nurture and content assets across the full campaign lifecycle to drive consistent lead flow and pipeline growth. Increased website traffic 6.7x and organic search 30x within 12 months, contributing to £125k+ in marketing-generated revenue. Executed paid search and display campaigns with continuous funnel optimization, delivering a consistent and qualified pipeline of 15 to 20 high-intent leads per month. Designed and launched a webinar programme supporting social care providers, generating top-of-funnel awareness and converting attendee engagement into qualified sales discovery calls. Develop

Held full accountability for marketing strategy and execution across a high-growth B2B solutions business, leading a cross-functional team across go-to-market planning, demand generation, sales enablement and CRM implementation. Developed and launched a comprehensive brand identity, messaging framework and tone of voice, enabling consistent and credible market positioning in partnership with international Business Process Outsourcing (BPO) organisations. Produced video and multimedia content demonstrating real-world service use-cases for contact centre audiences, directly supporting commercial conversion and contributing to measurable improvement in win rates. Developed and managed ABM campaigns end-to-end with dedicated landing pages, delivering a 30% increase in target account leads, a 25% uplift in qualified leads and a 20% improvement in sales conversion rates. Secured multiple industry award wins through client case study development for Michelin, Vodafone, Hilton and Mayborn, enh