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Hello! I’m Alison Turner, a senior marketing leader with 15+ years of experience driving growth for businesses. I specialise in brand strategy, go-to-market execution and full-funnel demand generation, and I’m passionate about building high-performing marketing teams that collaborate closely with sales to deliver measurable pipeline and revenue impact at scale. I combine strategic branding with rigorous performance marketing, leveraging AI tools and marketing automation to boost efficiency, improve output quality, and accelerate time to market. I have worked with a mental health expert for their brands. I’m equally comfortable in boardroom discussions and hands-on execution, with a track record of growing brands, expanding audiences and converting demand into sustainable business outcomes. I’ve led cross-functional initiatives, mentored teams, and nurtured partnerships with industry bodies and clients to strengthen brand authority and market position.…Hello! I’m Alison Turner, a senior marketing leader with 15+ years of experience driving growth for businesses. I specialise in brand strategy, go-to-market execution and full-funnel demand generation, and I’m passionate about building high-performing marketing teams that collaborate closely with sales to deliver measurable pipeline and revenue impact at scale. I combine strategic branding with rigorous performance marketing, leveraging AI tools and marketing automation to boost efficiency, improve output quality, and accelerate time to market. I have worked with a mental health expert for their brands. I’m equally comfortable in boardroom discussions and hands-on execution, with a track record of growing brands, expanding audiences and converting demand into sustainable business outcomes. I’ve led cross-functional initiatives, mentored teams, and nurtured partnerships with industry bodies and clients to strengthen brand authority and market position.

Alison Turner

Digital Marketer, Marketing Strategist, Growth Marketer, +4

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Hello! I’m Alison Turner, a senior marketing leader with 15+ years of experience driving growth for businesses. I specialise in brand strategy, go-to-market execution and full-funnel demand generation, and I’m passionate about building high-performing marketing teams that collaborate closely with sales to deliver measurable pipeline and revenue impact at scale. I combine strategic branding with rigorous performance marketing, leveraging AI tools and marketing automation to boost efficiency, improve output quality, and accelerate time to market. I have worked with a mental health expert for their brands. I’m equally comfortable in boardroom discussions and hands-on execution, with a track record of growing brands, expanding audiences and converting demand into sustainable business outcomes. I’ve led cross-functional initiatives, mentored teams, and nurtured partnerships with industry bodies and clients to strengthen brand authority and market position.…Hello! I’m Alison Turner, a senior marketing leader with 15+ years of experience driving growth for businesses. I specialise in brand strategy, go-to-market execution and full-funnel demand generation, and I’m passionate about building high-performing marketing teams that collaborate closely with sales to deliver measurable pipeline and revenue impact at scale. I combine strategic branding with rigorous performance marketing, leveraging AI tools and marketing automation to boost efficiency, improve output quality, and accelerate time to market. I have worked with a mental health expert for their brands. I’m equally comfortable in boardroom discussions and hands-on execution, with a track record of growing brands, expanding audiences and converting demand into sustainable business outcomes. I’ve led cross-functional initiatives, mentored teams, and nurtured partnerships with industry bodies and clients to strengthen brand authority and market position.

Available to hire

Hello! I’m Alison Turner, a senior marketing leader with 15+ years of experience driving growth for businesses. I specialise in brand strategy, go-to-market execution and full-funnel demand generation, and I’m passionate about building high-performing marketing teams that collaborate closely with sales to deliver measurable pipeline and revenue impact at scale. I combine strategic branding with rigorous performance marketing, leveraging AI tools and marketing automation to boost efficiency, improve output quality, and accelerate time to market.

I have worked with a mental health expert for their brands.

I’m equally comfortable in boardroom discussions and hands-on execution, with a track record of growing brands, expanding audiences and converting demand into sustainable business outcomes. I’ve led cross-functional initiatives, mentored teams, and nurtured partnerships with industry bodies and clients to strengthen brand authority and market position.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Marketing / Digital Marketing Strategist at Grypp Corp Ltd

February 1, 2022 - Present

Led the development of a new website, branding, and content to ensure consistent brand representation and user engagement. Collaborated with BPO partners to create sales enablement collateral and lead-generation campaigns, while managing external agencies to maximize results. Developed and executed comprehensive marketing strategies to drive brand awareness, lead generation, and customer acquisition. Implemented HubSpot CRM and processes, improving communication and reporting. Achieved a 30% increase in lead generation from targeted accounts, a 25% rise in qualified leads, and a 20% improvement in sales conversion. Established an employee advocacy program and marketing automation, and led ABM campaigns and landing pages while optimizing SEO, SEM, social media, email marketing, and content marketing.

Senior Account Strategist / Inbound Marketing Strategist at Alison Turner Digital Marketing Agency

May 1, 2021 - May 1, 2022

Coordinated client and agency teams to deliver inbound marketing strategies across multiple campaigns. Oversaw website redevelopments, branding, and content for key accounts; implemented HubSpot CRM and processes; led ABM campaigns and landing pages. Drove website visits and engagement, growing lead generation and sign-ups, while ensuring GDPR compliance.

Director of Marketing at Insequa Ltd, Tender Writing and Compliance Consultancy (SaaS-enabled services)

December 1, 2024 - Present

Designed and implemented the marketing function in alignment with the sales leadership team, establishing brand positioning, ICP personas and messaging architecture to underpin a fully integrated inbound and outbound demand generation strategy. Planned and executed integrated multichannel campaigns from initial brief through to performance analysis, coordinating brand messaging, paid media, email nurture and content assets across the full campaign lifecycle to drive consistent lead flow and pipeline growth. Increased website traffic 6.7x and organic search 30x within 12 months, contributing to £125k+ in marketing-generated revenue. Executed paid search and display campaigns with continuous funnel optimization, delivering a consistent and qualified pipeline of 15 to 20 high-intent leads per month. Designed and launched a webinar programme supporting social care providers, generating top-of-funnel awareness and converting attendee engagement into qualified sales discovery calls. Develop

Head of Marketing at Grypp Corp Ltd, Communications Technology SaaS

February 1, 2022 - December 1, 2024

Held full accountability for marketing strategy and execution across a high-growth B2B solutions business, leading a cross-functional team across go-to-market planning, demand generation, sales enablement and CRM implementation. Developed and launched a comprehensive brand identity, messaging framework and tone of voice, enabling consistent and credible market positioning in partnership with international Business Process Outsourcing (BPO) organisations. Produced video and multimedia content demonstrating real-world service use-cases for contact centre audiences, directly supporting commercial conversion and contributing to measurable improvement in win rates. Developed and managed ABM campaigns end-to-end with dedicated landing pages, delivering a 30% increase in target account leads, a 25% uplift in qualified leads and a 20% improvement in sales conversion rates. Secured multiple industry award wins through client case study development for Michelin, Vodafone, Hilton and Mayborn, enh

Senior Inbound Marketing Strategist at Inbound Fintech Ltd, Digital Marketing Agency

May 1, 2021 - February 1, 2022

Delivered end-to-end inbound marketing strategy for a portfolio of fintech and B2B technology clients, encompassing campaign planning, HubSpot implementation, SEO and content marketing. Served as the senior client contact across multiple accounts, managing relationships through structured performance reviews, strategic planning sessions and proactive communication to maintain high retention and satisfaction. Provided specialist paid media management for regulated financial services clients, overseeing ad setup, audience strategy and ongoing optimisation across search and social to deliver compliant, high-quality lead generation. Facilitated buyer persona workshops and multi-channel campaign planning sessions, producing measurable improvements in lead quality and conversion rates. Managed website redevelopment projects from initial requirements through UX strategy, technical delivery and post-launch SEO, ensuring projects were delivered on time and within scope.

Senior Digital Marketing Specialist at Symphony Retail AI, Enterprise AI Solutions

January 1, 2015 - December 31, 2021

Led the digital marketing function for a global enterprise AI business, managing an internal team and multiple agency partners across SEO, social media, email, content and web development. Drove a substantial increase in website visitors (from 12,000 to over 40,000 per month) and expanded reach via an employee advocacy programme. Implemented a CMS migration on schedule and within budget, achieved a significant uplift in organic visitors (89%) and GDPR-compliant email subscriber growth (38%) through technical SEO improvements, content strategy and a full newsletter redesign.

Marketing Programs Manager at Aldata Solutions, acquired by Symphony Retail AI

January 1, 2010 - December 31, 2015

Established and grew the company's digital and social media presence, achieving a threefold increase in engagement and a 45% uplift in organic web sessions within the first year. Project managed a full acquisition rebrand and CRM integration across teams, collaborating with the global IT function to deliver all workstreams on time and in line with the new corporate identity.

Director of Marketing at Insequa Ltd

December 1, 2024 - Present

Designed and implemented the marketing function in alignment with the sales leadership team, establishing brand positioning, ICP personas and messaging architecture to underpin a fully integrated inbound and outbound demand generation strategy. Planned and executed multi-channel campaigns, coordinating brand messaging, paid media, email nurture and content assets across the full campaign lifecycle to drive lead flow and pipeline growth. Increased website traffic 6.7x and organic search 30x within 12 months, contributing to £125k+ in marketing-generated revenue. Delivered a consistent, qualified pipeline of 15–20 high-intent leads per month and launched a webinar program to support social care providers, converting engagement into qualified sales discovery calls. Implemented HubSpot with end-to-end alignment and integrated AI tools to boost content production and optimization.

Education

MSc Management & Marketing at Nottingham Trent University

January 1, 2015 - January 1, 2020

BA (Hons) Fashion Communications & Marketing at The University of Leeds

January 1, 2005 - January 1, 2006

A-Levels at Carlton Le Willows School, Nottingham

January 1, 2002 - January 1, 2005

Qualifications

HubSpot Certification

January 11, 2030 - March 9, 2026

Google Analytics Certification

January 11, 2030 - March 9, 2026

Google Ads Certification

January 11, 2030 - March 9, 2026

MSc Management & Marketing