Lucas Nguyen

Led end-to-end social content production for two private healthcare brands, from creative concepts and scripting through shoot planning, filming, editing, and publishing. Adapted wider brand and campaign objectives into platform-native Reels, TikToks, educational videos, photography, and promotional graphics. Independently managed content shoots including shot planning, camera positioning, and lighting considerations, then edited short-form videos using CapCut and Adobe tools with captions, transitions, audio, and text overlays to improve engagement. Maintained content calendars across both brands, using audience feedback and performance insights to refine ideas and respond to emerging trends. Coordinated with 30+ clinicians, managers, and external partners for approvals and campaign delivery, and used performance results to support content development. Achieved a 30% increase in social media engagement within two months and supported an Invisalign Open Day campaign that generated 50%

Supported marketing activity for three client brands across different industries by adapting campaign messaging and creative assets to align with each business objective. Acted as a liaison between clients and creative teams to understand project requirements, coordinate feedback, and deliver marketing materials. Produced 100+ marketing assets in three months including promotional graphics, digital content, and short-form video. Conducted market, competitor, and audience research to inform campaign planning and content development. Managed multiple projects simultaneously while keeping schedules organized and ensuring deliverables met client expectations.

Created content for Instagram, TikTok, and Facebook, highlighting talent, brand collaborations, industry insights, and company activities. Developed professional LinkedIn copy, social captions, and visual assets tailored to different audiences. Coordinated content requirements and internal approvals with stakeholders. Researched current trends, industry developments, and brand partnerships to identify relevant content opportunities.