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I’m a multidisciplinary branding and visual designer who helps mission-driven teams stand out through bold, clear, and accessible design. With a background in psychology, UX, education, and public health, I create everything from logos and infographics to campaign materials and editorial layouts. I focus on building strong brand identities and marketing visuals that connect with people and leave a lasting impression. I enjoy collaborating with diverse teams and applying community research to develop user-centered designs that are both functional and visually engaging. Whether it’s designing for startups, public health programs, or city branding, I’m passionate about delivering polished and effective visual solutions that make a difference.…I’m a multidisciplinary branding and visual designer who helps mission-driven teams stand out through bold, clear, and accessible design. With a background in psychology, UX, education, and public health, I create everything from logos and infographics to campaign materials and editorial layouts. I focus on building strong brand identities and marketing visuals that connect with people and leave a lasting impression. I enjoy collaborating with diverse teams and applying community research to develop user-centered designs that are both functional and visually engaging. Whether it’s designing for startups, public health programs, or city branding, I’m passionate about delivering polished and effective visual solutions that make a difference.

Alifa Watkins

Graphic Designer, Brand Designer, UX Designer, +7

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I’m a multidisciplinary branding and visual designer who helps mission-driven teams stand out through bold, clear, and accessible design. With a background in psychology, UX, education, and public health, I create everything from logos and infographics to campaign materials and editorial layouts. I focus on building strong brand identities and marketing visuals that connect with people and leave a lasting impression. I enjoy collaborating with diverse teams and applying community research to develop user-centered designs that are both functional and visually engaging. Whether it’s designing for startups, public health programs, or city branding, I’m passionate about delivering polished and effective visual solutions that make a difference.…I’m a multidisciplinary branding and visual designer who helps mission-driven teams stand out through bold, clear, and accessible design. With a background in psychology, UX, education, and public health, I create everything from logos and infographics to campaign materials and editorial layouts. I focus on building strong brand identities and marketing visuals that connect with people and leave a lasting impression. I enjoy collaborating with diverse teams and applying community research to develop user-centered designs that are both functional and visually engaging. Whether it’s designing for startups, public health programs, or city branding, I’m passionate about delivering polished and effective visual solutions that make a difference.

Available to hire

I’m a multidisciplinary branding and visual designer who helps mission-driven teams stand out through bold, clear, and accessible design. With a background in psychology, UX, education, and public health, I create everything from logos and infographics to campaign materials and editorial layouts. I focus on building strong brand identities and marketing visuals that connect with people and leave a lasting impression.

I enjoy collaborating with diverse teams and applying community research to develop user-centered designs that are both functional and visually engaging. Whether it’s designing for startups, public health programs, or city branding, I’m passionate about delivering polished and effective visual solutions that make a difference.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

Poster

Intermediate

Adobe Premiere Pro

Intermediate

Language

English

Fluent

Japanese

Intermediate

Work Experience

Design & Marketing Intern at Amplify Education

August 31, 2025 - July 23, 2025

Selected as 1 of 30 interns from a pool of 5,000+ applicants. Redesigned the company’s corporate presentation template to enhance visual engagement and brand consistency across teams. Conducted UX research via employee surveys to identify user pain points and guide design decisions. Developed resources to help employees adapt the deck for different target audiences and use cases.

Graphic Design & Multimedia Intern at GLAD Law

May 31, 2025 - July 23, 2025

Designed branded social media assets for Black History Month, Women’s History Month, and LGBTQ+ Awareness campaigns that increased engagement by 20%. Led scripting, recording, editing, and captioning of video content for social media. Produced fundraising marketing collateral viewed by over 10,000 users.

Community Prevention Program Manager at Action for Boston Community Development

April 30, 2022 - July 23, 2025

Managed branding and outreach for four public health programs with distinct audiences and curricula. Partnered with design team to revamp marketing materials, increasing program engagement by 25%. Created timelines and deliverable trackers that ensured on-time reporting to grantors.

Deputy Director of Training at ActBlue

June 30, 2021 - July 23, 2025

Led visual design and rollout of new staff presentation training program, with 100% completion rate in six months. Collaborated with marketing and outreach to ensure visual alignment and audience-specific messaging for branded flagship slide decks for external and internal training. Designed branded templates that improved presentation workflows and visual clarity.

Founder & Brand/UX Designer at VTuberLink (Startup)

March 1, 2023 - Present

Built a niche platform for VTubers, including full visual identity, site design, and user-driven MVP. Applied community research to develop branded features and UI tailored to VTuber collaboration culture.

Branding Designer at Boston Burger Company

May 31, 2025 - July 23, 2025

Created a bold new brand identity system including logo, color palette, merchandise, menu design, and social media assets. Designed a pitch deck and rollout strategy aligned with BBC’s upcoming location launches and target audience.

Freelance Graphic Designer at City of Revere

March 31, 2025 - July 23, 2025

Redesigned and vectorized the city seal while preserving historical identity and accessibility standards. Created original illustrations, typography, and a mini style guide with color naming conventions. Delivered scalable design assets for use across signage, digital platforms, and official city materials.

Graphic Design Intern at Pure Expressions Apparel

January 31, 2024 - July 23, 2025

Developed a brand style tile featuring updated typography, refined color palette, and visual guidelines. Designed branded social media assets and product templates to promote company mission and apparel line.

Environmental Design Competition Winner at Prototype for the Planet

April 30, 2025 - July 23, 2025

Led campaign strategy for native seed restoration, creating branded templates, outreach emails, and content calendars. Designed a social media toolkit to boost BRN’s platform visibility and brand reach. Presented final deliverables to a panel of experts, earning recognition for clarity, polish, and design quality.