Justin Willhite
I am a strategic marketing and operations leader with over a decade of experience guiding global content systems, AI-driven workflows, and cross-functional initiatives within technology and media organizations.
About
I am a strategic marketing and operations leader with over a decade of experience guiding global content systems, AI-driven workflows, and cross-functional initiatives within technology and media organizations. I blend a foundation in public service and crisis management with expertise in automation, UAV and emerging tech to drive innovation, streamline operations, and deliver measurable performance outcomes.
I excel at translating complex technical processes into data-informed storytelling that strengthens brand visibility, scales operations, and fuels growth across global teams and partners.
- 6 years' experience
- Joined November 2025
Industry experience
- Media & Entertainment
- Software & Internet
- Retail
- Professional Services
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Work experience· 5 roles
Founding and leading a digital content agency focused on AI-driven storytelling, expanding services across three continents in two years. Created automated workflows integrating Slack, Trello, and Box to shorten project delivery and improve cross-team coordination. Adopted AI platforms (ChatGPT, Gemini, Veo, Plaud.ai, Fireflies) to boost productivity and data organization. Oversaw end-to-end operations including sales, budgeting, and client management, driving revenue growth surpassing $500K annually. Recruited and managed a global team delivering 300+ product videos per year, strengthening client engagement and conversion.
Delivered responsive support to millions of users, creating onboarding and process documentation to boost team efficiency and reduce resolution time. Worked with engineering to troubleshoot and refine system performance, improving stability. Handled high volumes of technical, billing, and subscription inquiries while maintaining customer satisfaction. Coordinated across internal teams to optimize communication workflows and reduce escalations. Gathered user feedback to inform product improvements.
Led large-scale influencer campaigns (global collaborations with NFL and Olympics) to drive engagement and brand visibility. Developed AI-based solutions to automate creator agreements, pricing models, and performance monitoring, improving accuracy and efficiency. Collaborated with legal, finance, engineering, and partnerships to maintain compliance and brand integrity. Produced actionable insights and reports to align marketing, operations, and product strategies, strengthening data-driven decisions. Managed influencer programs within Amazon's live streaming ecosystem to grow audience and creator relationships.
Education
Certifications and awards
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