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Growth marketing leader with end-to-end charter ownership across consumer, D2C, eCommerce, and B2B SaaS—building scalable acquisition, CRM, lifecycle, and retention engines. Hands-on across paid media, marketing tech, analytics, and experimentation, with a strict CAC/LTV, cohort, and attribution lens. Experienced as the senior single-threaded owner of growth—partnering across Sales, Product, and CS to translate brand demand into measurable revenue impact. Previously founded and led an independent growth agency working across 70+ brands across India, the USA, and Europe.…Growth marketing leader with end-to-end charter ownership across consumer, D2C, eCommerce, and B2B SaaS—building scalable acquisition, CRM, lifecycle, and retention engines. Hands-on across paid media, marketing tech, analytics, and experimentation, with a strict CAC/LTV, cohort, and attribution lens. Experienced as the senior single-threaded owner of growth—partnering across Sales, Product, and CS to translate brand demand into measurable revenue impact. Previously founded and led an independent growth agency working across 70+ brands across India, the USA, and Europe.

LAKSHMI RAMASUBRAMANIAN

Growth Marketer, Fractional CMO, Digital Marketer, +2

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Growth marketing leader with end-to-end charter ownership across consumer, D2C, eCommerce, and B2B SaaS—building scalable acquisition, CRM, lifecycle, and retention engines. Hands-on across paid media, marketing tech, analytics, and experimentation, with a strict CAC/LTV, cohort, and attribution lens. Experienced as the senior single-threaded owner of growth—partnering across Sales, Product, and CS to translate brand demand into measurable revenue impact. Previously founded and led an independent growth agency working across 70+ brands across India, the USA, and Europe.…Growth marketing leader with end-to-end charter ownership across consumer, D2C, eCommerce, and B2B SaaS—building scalable acquisition, CRM, lifecycle, and retention engines. Hands-on across paid media, marketing tech, analytics, and experimentation, with a strict CAC/LTV, cohort, and attribution lens. Experienced as the senior single-threaded owner of growth—partnering across Sales, Product, and CS to translate brand demand into measurable revenue impact. Previously founded and led an independent growth agency working across 70+ brands across India, the USA, and Europe.

Available to hire

Growth marketing leader with end-to-end charter ownership across consumer, D2C, eCommerce, and B2B SaaS—building scalable acquisition, CRM, lifecycle, and retention engines. Hands-on across paid media, marketing tech, analytics, and experimentation, with a strict CAC/LTV, cohort, and attribution lens.

Experienced as the senior single-threaded owner of growth—partnering across Sales, Product, and CS to translate brand demand into measurable revenue impact. Previously founded and led an independent growth agency working across 70+ brands across India, the USA, and Europe.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Tamil

Fluent

Telugu

Advanced

Malayalam

Intermediate

Hindi

Beginner

Work Experience

Growth Marketing Manager at Cashfree Payments

January 1, 2025 - Present

Own growth marketing across acquisition, lifecycle, and retention to drive funnel health and revenue expansion in partnership with sales, product, CS, and leadership. Architected a unified CRM across HubSpot and Salesforce for a single account-level view across the funnel, improving attribution and segmentation. Built lifecycle segmentation models across onboarding, engagement, upsell, and reactivation. Improved cold outreach performance (40%+ open rates and 2%+ account-level response) using tighter ICP targeting, AI-assisted personalization, and deliverability governance. Aligned product-usage signals to automated journeys to reduce time-to-value and increase merchant utilization. Built executive dashboards in AWS QuickSight tracking funnel performance, campaign ROI, cohort behavior, and lifecycle progression. Led structured experimentation across messaging, audiences, and outreach channels, and implemented AI-led automation for lead qualification, enrichment, and reporting.

Email Marketing & Deliverability Manager at Plant A Insights

October 1, 2024 - December 31, 2024

Rebuilt outbound and lifecycle systems for a US data company to restore deliverability and accelerate revenue. Audited end-to-end email infrastructure, resolving bounce/deliverability issues and capping pipeline volume. Increased inbound leads from 2–3/day to 6–8/day using tighter ICP targeting, sharper messaging, and outbound-system overhaul. Contributed to scaling monthly revenue from $600K to $1.4M in two months by improving lead quality and funnel progression. Designed automated nurture and outbound flows mapped to sales conversion stages and documented SOPs to ensure consistent execution and alignment.

Founder & Head of Growth (Agency) at Groficient Lab

January 1, 2020 - October 1, 2024

Founded and led a growth agency specializing in 0→1 GTM systems and full-funnel growth for consumer, D2C, eCommerce, creator brands, and B2B SaaS. Operated as a fractional growth lead across 70+ brands, owning outcomes across acquisition, retention, and revenue targets while managing teams, freelancers, and budgets. Designed end-to-end growth strategies across ICPs, positioning, channel mix, and funnels. Generated $45,000+ in direct client revenue through outbound, lifecycle, and paid acquisition programs. Built CRM and marketing-ops stacks (HubSpot, Zoho), including automation workflows, customer journeys, and reporting tailored to each brand. Designed lifecycle and retention frameworks to improve repeat purchase, expansion, and churn reduction. Maintained 95% deliverability across multi-domain cold outreach infrastructure. Managed 100+ trained freelancers/embedded teams and owned budget allocation across paid, content, and ops for client portfolios.