I'm Syed Mohammad Laraib, a professional marketer with 11+ years of experience across digital marketing, WordPress development, and data analytics. I love turning data into actionable insights, building high-impact campaigns, and automating business processes to drive growth. Based in Karachi, Pakistan, I collaborate with cross-functional teams to deliver measurable results for eCommerce and service-based businesses. I stay curious, continually learning about the latest marketing tech, analytics tools, and development best practices to help brands be the change they want to see in the world.

I'm Syed Mohammad Laraib, a professional marketer with 11+ years of experience across digital marketing, WordPress development, and data analytics. I love turning data into actionable insights, building high-impact campaigns, and automating business processes to drive growth. Based in Karachi, Pakistan, I collaborate with cross-functional teams to deliver measurable results for eCommerce and service-based businesses. I stay curious, continually learning about the latest marketing tech, analytics tools, and development best practices to help brands be the change they want to see in the world.

Available to hire

I’m Syed Mohammad Laraib, a professional marketer with 11+ years of experience across digital marketing, WordPress development, and data analytics. I love turning data into actionable insights, building high-impact campaigns, and automating business processes to drive growth.
Based in Karachi, Pakistan, I collaborate with cross-functional teams to deliver measurable results for eCommerce and service-based businesses. I stay curious, continually learning about the latest marketing tech, analytics tools, and development best practices to help brands be the change they want to see in the world.

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Language

English
Fluent
Urdu
Fluent

Work Experience

Director Sales & Marketing at LushCollections
January 1, 2020 - Present
Leads sales strategy, marketing initiatives and business development for growth across channels.
Business Development Executive at LushCollections
December 1, 2019 - September 16, 2025
Drove business development, partnerships and market expansion.
Senior Category Manager at LushCollections
November 1, 2017 - September 16, 2025
Managed product categories, pricing, assortment and vendor relations.
Category Manager at LushCollections
November 1, 2015 - September 16, 2025
Handled category strategies and merchandising.
Director Marketing at Brand Ambitious Marketing Agency
April 1, 2015 - September 16, 2025
Led marketing strategy and agency client engagements.
Social Media & Digital Marketing Executive at Brand Friction Agency
June 1, 2014 - September 16, 2025
Managed social media campaigns and digital marketing initiatives.
Head Of Social Media Marketing at J.Fashions
December 1, 2012 - September 16, 2025
Oversaw social media strategy and execution.
Head Of Marketing Services at Heliumm Agency
July 1, 2012 - September 16, 2025
Led marketing services and client campaigns.
Head Of Marketing at Shopism
July 1, 2011 - September 16, 2025
Directed marketing initiatives and brand growth.
Marketing Manager at Tech City
January 1, 2011 - September 16, 2025
Managed marketing activities for tech products and services.
Jr. Social Media Advertiser at Savers Retail
November 1, 2010 - September 16, 2025
Assisted in social media advertising and engagement.

Education

Bachelor in Business Administration at Virtual University
September 1, 2019 - September 16, 2025
B.S. in Computer Science and Engineering at Sir Syed University of Technology
January 1, 2015 - January 1, 2018

Qualifications

software engineering
April 8, 2015 - May 20, 2019
Social Media Management (Facebook by Coursera)
January 11, 2030 - September 16, 2025
Complete Wordpress Development (DigiSkills Pakistan)
January 11, 2030 - September 16, 2025
e-commerce management (DigiSkills Pakistan)
January 11, 2030 - September 16, 2025
Advanced Wordpress Development (BitDegree)
January 11, 2030 - September 16, 2025
Computer Architecture (Princeton University)
January 11, 2030 - September 16, 2025
Machine Learning (Non Certified) (Stanford University)
January 11, 2030 - September 16, 2025
Programming Foundations (Duke University)
January 11, 2030 - September 16, 2025
Cybersecurity for Business (University of Colorado)
January 11, 2030 - September 16, 2025
Marketing Analytics (University of Virginia)
January 11, 2030 - September 16, 2025
Search Engine Optimization (University of California)
January 11, 2030 - September 16, 2025

Industry Experience

Retail, Software & Internet, Consumer Goods, Professional Services, Transportation & Logistics, Wholesale & Distribution, Real Estate & Construction, Healthcare, Financial Services, Agriculture & Mining, Travel & Hospitality, Energy & Utilities, Education, Media & Entertainment