alexanderpeet

Creative Strategist at UGC Factory

- Translate client kickoff calls into structured creative briefs for 10-15 ad variations per campaign, defining hooks, scripts, and shot requirements for DTC brands - Manage creator selection, clip review, and production feedback loops to ensure brand alignment and timeline adherence across 30-day delivery cycles - Coordinate cross-functional workflows between QA, editing, and operations teams, preventing scope creep through early brief approval gates - Handle real-time project pivots and resource redistribution when client requirements shift mid-production

Creative Producer & Strategist at The Lens of Peet

- Built content marketing studio serving clients such as Molson Coors, W Scottsdale, Rise48 Equity with performance-driven campaigns across hospitality, events, and commercial sectors - Engineered viral marketing campaign generating 5M+ organic impressions in 7 days with zero media spend through strategic content timing and cultural positioning - Drove 46% Instagram engagement growth for emerging artists through systematic content testing and platform optimization - Designed production workflows delivering 300+ optimized assets within 48-hour turnarounds for event activations and brand campaigns

Digital Marketing Manager at Varitec Solutions

- Built case study content pipeline coordinating sales, engineering, and marketing for lead generation - Cut campaign production time 30% implementing workflow optimization and project management tools - Managed cross-functional marketing campaigns requiring stakeholder alignment and deliverable tracking - Lifted engagement 49.6% YoY through systematic A/B testing and content optimization