Hi, I’m Vanessa da Rocha, a graphic designer based in Johannesburg. I’m passionate about corporate identities, brand identities, photography, and social media, and I strive to help brands tell their story through cohesive, memorable visuals. With 18 years of experience, I specialize in concept design, strategic brand alignment, brand identities, brand management, and packaging design. I’m the owner of Them Apples Designs (since 2009) and I’ve also lectured part-time at Inscape Design Group, combining hands-on design with mentoring and teaching.

Vanessa da Rocha

Hi, I’m Vanessa da Rocha, a graphic designer based in Johannesburg. I’m passionate about corporate identities, brand identities, photography, and social media, and I strive to help brands tell their story through cohesive, memorable visuals. With 18 years of experience, I specialize in concept design, strategic brand alignment, brand identities, brand management, and packaging design. I’m the owner of Them Apples Designs (since 2009) and I’ve also lectured part-time at Inscape Design Group, combining hands-on design with mentoring and teaching.

Available to hire

Hi, I’m Vanessa da Rocha, a graphic designer based in Johannesburg. I’m passionate about corporate identities, brand identities, photography, and social media, and I strive to help brands tell their story through cohesive, memorable visuals.

With 18 years of experience, I specialize in concept design, strategic brand alignment, brand identities, brand management, and packaging design. I’m the owner of Them Apples Designs (since 2009) and I’ve also lectured part-time at Inscape Design Group, combining hands-on design with mentoring and teaching.

See more

Language

English
Fluent
Portuguese
Advanced
Afrikaans
Fluent

Work Experience

Owner/Graphic Designer at THEM APPLES DESIGNS
January 1, 2009 - Present
Own and operate a graphic design studio delivering branding, identity design, packaging and digital collateral for clients.
Private Label Designer at MASSMART
April 1, 2018 - Present
Designs and develops private label identities and packaging; collaborates with product teams.
Part Time Lecturer at INSCAPE DESIGN GROUP
March 1, 2018 - September 23, 2025
Lecturer delivering design courses and mentoring students.
Graphic Designer at FEDGROUP
March 31, 2015 - September 23, 2025
Graphic designer creating marketing collateral and branding for a corporate client.
Online Reputation Manager/Graphic Designer at TRUDON/LEADS MACHINE
December 31, 2010 - September 23, 2025
Managed online reputation assets and graphic design for campaigns.
Owner/Graphic Designer at THEM APPLES DESIGNS
January 1, 2009 - Present
Runs a graphic design studio delivering branding, corporate identities, packaging and related visual communications for clients.
Private Label Designer at MASSMART
April 1, 2018 - Present
Designs private label packaging and brand materials for retail products.
Part Time Lecturer at INSCAPE DESIGN GROUP
April 1, 2019 - September 23, 2025
Delivered design lectures and contributed to curriculum development and student projects.
Graphic Designer at FEDGROUP
March 1, 2018 - September 23, 2025
Created graphic design assets and brand materials for a financial services group.
Online Reputation Manager/Graphic Designer at TRUDON/LEADS MACHINE
March 1, 2015 - September 23, 2025
Managed online reputation and performed graphic design tasks for clients.
Admin Clerk at POOL BUOYS
December 1, 2010 - September 23, 2025
Administrative support and clerical duties.
Owner/Graphic Designer at THEM APPLES DESIGNS
January 1, 2009 - Present
Owner and graphic designer responsible for branding, corporate identities, packaging, design direction, and client liaison across projects for a variety of clients, from startups to established brands.
Private Label Designer at MASSMART
April 1, 2018 - Present
Designed private label graphics and packaging for Massmart's product lines, collaborating with marketing and product teams to develop cohesive branding elements.
Part Time Lecturer at INSCAPE DESIGN GROUP
April 1, 2019 - September 23, 2025
Lectured design fundamentals and software applications, prepared course materials, and assessed student work.
Graphic Designer at FEDGROUP
March 1, 2018 - September 23, 2025
Created visual identity and marketing collateral for financial services and corporate communications.
Online Reputation Manager/Graphic Designer at TRUDON/LEADS MACHINE
March 1, 2015 - September 23, 2025
Managed online reputation and produced visual content to support branding and digital campaigns.
Admin Clerk at POOL BUOYS
December 1, 2010 - September 23, 2025
Administrative support including data entry, documentation, and office coordination.

Education

Bachelor of Design at Inscape Design College
February 2, 2004 - November 30, 2007
High School at Assumption Convent
January 1, 1999 - December 31, 2003
Bachelor of Design at Inscape Design College
January 1, 2004 - December 31, 2007
Digital Media at Red & Yellow School
January 1, 2014 - January 1, 2014
High School Diploma at Assumption Convent
January 1, 1999 - December 31, 2003
Bachelor of Design at Inscape Design College
January 1, 2004 - December 31, 2007
Certificate in Digital Media at Red & Yellow School
January 1, 2014 - December 31, 2014
High School at Assumption Convent
January 1, 1999 - January 1, 2003
Bachelor of Design at Inscape Design College
January 1, 2004 - January 1, 2007
Digital Media at Red & Yellow School
January 1, 2014 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Financial Services, Media & Entertainment, Professional Services, Education, Software & Internet