Hi, I’m Vanessa da Rocha, a graphic designer based in Johannesburg. I’m passionate about corporate identities, brand identities, photography, and social media, and I strive to help brands tell their story through cohesive, memorable visuals. With 18 years of experience, I specialize in concept design, strategic brand alignment, brand identities, brand management, and packaging design. I’m the owner of Them Apples Designs (since 2009) and I’ve also lectured part-time at Inscape Design Group, combining hands-on design with mentoring and teaching.…

Vanessa da Rocha

Hi, I’m Vanessa da Rocha, a graphic designer based in Johannesburg. I’m passionate about corporate identities, brand identities, photography, and social media, and I strive to help brands tell their story through cohesive, memorable visuals. With 18 years of experience, I specialize in concept design, strategic brand alignment, brand identities, brand management, and packaging design. I’m the owner of Them Apples Designs (since 2009) and I’ve also lectured part-time at Inscape Design Group, combining hands-on design with mentoring and teaching.…

Available to hire

Hi, I’m Vanessa da Rocha, a graphic designer based in Johannesburg. I’m passionate about corporate identities, brand identities, photography, and social media, and I strive to help brands tell their story through cohesive, memorable visuals.

With 18 years of experience, I specialize in concept design, strategic brand alignment, brand identities, brand management, and packaging design. I’m the owner of Them Apples Designs (since 2009) and I’ve also lectured part-time at Inscape Design Group, combining hands-on design with mentoring and teaching.

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Skills

Experience Level

Language

English
Fluent
Portuguese
Advanced
Afrikaans
Fluent

Work Experience

Part Time Lecturer at INSCAPE DESIGN GROUP
April 1, 2019 - September 23, 2025
Lectured design fundamentals and software applications, prepared course materials, and assessed student work.
Part Time Lecturer at INSCAPE DESIGN GROUP
April 1, 2019 - September 23, 2025
Delivered design lectures and contributed to curriculum development and student projects.
Private Label Designer at MASSMART
April 1, 2018 - Present
Designed private label graphics and packaging for Massmart's product lines, collaborating with marketing and product teams to develop cohesive branding elements.
Private Label Designer at MASSMART
April 1, 2018 - Present
Designs private label packaging and brand materials for retail products.
Private Label Designer at MASSMART
April 1, 2018 - Present
Designs and develops private label identities and packaging; collaborates with product teams.
Graphic Designer at FEDGROUP
March 1, 2018 - September 23, 2025
Created visual identity and marketing collateral for financial services and corporate communications.
Graphic Designer at FEDGROUP
March 1, 2018 - September 23, 2025
Created graphic design assets and brand materials for a financial services group.
Part Time Lecturer at INSCAPE DESIGN GROUP
March 1, 2018 - September 23, 2025
Lecturer delivering design courses and mentoring students.
Graphic Designer at FEDGROUP
March 31, 2015 - September 23, 2025
Graphic designer creating marketing collateral and branding for a corporate client.
Online Reputation Manager/Graphic Designer at TRUDON/LEADS MACHINE
March 1, 2015 - September 23, 2025
Managed online reputation and produced visual content to support branding and digital campaigns.
Online Reputation Manager/Graphic Designer at TRUDON/LEADS MACHINE
March 1, 2015 - September 23, 2025
Managed online reputation and performed graphic design tasks for clients.
Online Reputation Manager/Graphic Designer at TRUDON/LEADS MACHINE
December 31, 2010 - September 23, 2025
Managed online reputation assets and graphic design for campaigns.
Admin Clerk at POOL BUOYS
December 1, 2010 - September 23, 2025
Administrative support including data entry, documentation, and office coordination.
Admin Clerk at POOL BUOYS
December 1, 2010 - September 23, 2025
Administrative support and clerical duties.
Owner/Graphic Designer at THEM APPLES DESIGNS
January 1, 2009 - Present
Owner and graphic designer responsible for branding, corporate identities, packaging, design direction, and client liaison across projects for a variety of clients, from startups to established brands.
Owner/Graphic Designer at THEM APPLES DESIGNS
January 1, 2009 - Present
Runs a graphic design studio delivering branding, corporate identities, packaging and related visual communications for clients.
Owner/Graphic Designer at THEM APPLES DESIGNS
January 1, 2009 - Present
Own and operate a graphic design studio delivering branding, identity design, packaging and digital collateral for clients.

Education

Bachelor of Design at Inscape Design College
February 2, 2004 - November 30, 2007
High School at Assumption Convent
January 1, 1999 - December 31, 2003
Bachelor of Design at Inscape Design College
January 1, 2004 - December 31, 2007
Digital Media at Red & Yellow School
January 1, 2014 - January 1, 2014
High School Diploma at Assumption Convent
January 1, 1999 - December 31, 2003
Bachelor of Design at Inscape Design College
January 1, 2004 - December 31, 2007
Certificate in Digital Media at Red & Yellow School
January 1, 2014 - December 31, 2014
High School at Assumption Convent
January 1, 1999 - January 1, 2003
Bachelor of Design at Inscape Design College
January 1, 2004 - January 1, 2007
Digital Media at Red & Yellow School
January 1, 2014 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Financial Services, Media & Entertainment, Professional Services, Education, Software & Internet

Skills

Experience Level