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Hi, I'm Lauren DeLuca, a digital marketer with a passion for SEO strategy and content marketing. I specialize in helping brands increase their organic visibility and create meaningful connections with their audiences through data-driven, user-centric content. I enjoy translating complex data into actionable insights and collaborating with cross-functional teams to optimize website content and user experience. With experience in both B2B and niche markets like Credit Unions and iGaming, I've developed a well-rounded approach to digital growth. I love helping companies grow their qualified traffic and leads through comprehensive SEO audits, content development, and technical optimizations.…Hi, I'm Lauren DeLuca, a digital marketer with a passion for SEO strategy and content marketing. I specialize in helping brands increase their organic visibility and create meaningful connections with their audiences through data-driven, user-centric content. I enjoy translating complex data into actionable insights and collaborating with cross-functional teams to optimize website content and user experience. With experience in both B2B and niche markets like Credit Unions and iGaming, I've developed a well-rounded approach to digital growth. I love helping companies grow their qualified traffic and leads through comprehensive SEO audits, content development, and technical optimizations.

Lauren DeLuca

SEO Expert, Content Strategist, Digital Marketer, +2

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Hi, I'm Lauren DeLuca, a digital marketer with a passion for SEO strategy and content marketing. I specialize in helping brands increase their organic visibility and create meaningful connections with their audiences through data-driven, user-centric content. I enjoy translating complex data into actionable insights and collaborating with cross-functional teams to optimize website content and user experience. With experience in both B2B and niche markets like Credit Unions and iGaming, I've developed a well-rounded approach to digital growth. I love helping companies grow their qualified traffic and leads through comprehensive SEO audits, content development, and technical optimizations.…Hi, I'm Lauren DeLuca, a digital marketer with a passion for SEO strategy and content marketing. I specialize in helping brands increase their organic visibility and create meaningful connections with their audiences through data-driven, user-centric content. I enjoy translating complex data into actionable insights and collaborating with cross-functional teams to optimize website content and user experience. With experience in both B2B and niche markets like Credit Unions and iGaming, I've developed a well-rounded approach to digital growth. I love helping companies grow their qualified traffic and leads through comprehensive SEO audits, content development, and technical optimizations.

Available to hire

Hi, I’m Lauren DeLuca, a digital marketer with a passion for SEO strategy and content marketing. I specialize in helping brands increase their organic visibility and create meaningful connections with their audiences through data-driven, user-centric content. I enjoy translating complex data into actionable insights and collaborating with cross-functional teams to optimize website content and user experience.

With experience in both B2B and niche markets like Credit Unions and iGaming, I’ve developed a well-rounded approach to digital growth. I love helping companies grow their qualified traffic and leads through comprehensive SEO audits, content development, and technical optimizations.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

SEO & Content Specialist, Inbound Marketing at WebStrategies, Inc.

April 30, 2025 - July 17, 2025

Led SEO and content marketing efforts for a portfolio of B2B and Credit Union clients, partnering with cross-functional teams to plan, execute, and optimize digital strategies that improved organic visibility, engagement, and lead generation.

Copyeditor, SEO Specialist, Web Manager at Pokerfuse - Independent Online Poker News

December 1, 2023 - July 17, 2025

Led editorial, SEO, and content publishing efforts across a network of 11 websites in the iGaming, Sports Betting, and Online Poker verticals. Conducted in-depth SEO audits, developed keyword targeting strategies, managed on-page and technical SEO including structured data and Core Web Vitals improvements. Oversaw local SEO strategy including Google Business Profile optimization and review acquisition. Utilized analytics tools such as Google Analytics, Google Search Console, and SEMrush for performance monitoring and reporting. Created and managed a site-wide style guide and ensured Responsible Gaming compliance by researching regulations and applying legal adherence.

Marketing Coordinator at XII Brands

September 30, 2020 - July 17, 2025

Led digital marketing and brand strategy for three e-commerce sports apparel lines, focusing on content development, campaign execution, and site optimization to drive traffic and sales.

Photo Editor, Yahoo Travel at Yahoo

May 31, 2016 - July 17, 2025

Managed all visual content for Yahoo! Travel, ensuring alignment with brand voice and editorial goals across web, email, and social media platforms. Produced and art-directed custom photo shoots and managed content calendars for social media and blogs.

Sales, Recruitment, & Community Team Manager at Shutterstock

September 30, 2014 - July 17, 2025

Led a team of freelance specialists for Offset, Shutterstock's premium image licensing division, focused on building high-value partnerships with photographers and artists. Managed recruitment and progress toward conversion goals, and handled image licensing negotiations and contracts.

Photo Editor at NBCUniversal

January 31, 2014 - July 17, 2025

Managed all visual content for iVillage, supporting diverse editorial verticals. Developed content calendars, optimized Shopify pages for SEO and user experience, tracked performance with analytics tools, curated Instagram visuals, and created visual assets to complement editorial content.