FN

Faith Nwaubani

Available to hire

A growth and lifecycle marketing leader with 6+ years building CRM, retention, and customer-engagement programs for a digital bank serving 4.7M+ customers.

About

A growth and lifecycle marketing leader with 6+ years building CRM, retention, and customer-engagement programs for a digital bank serving 4.7M+ customers. I’m hands-on with behavioral segmentation and multi-channel journey orchestration across email, push, SMS, and in-app messaging, always focused on measurable uplift—not activity for its own sake.

What makes my work different is that I also build the automations and AI tools that run these programs end-to-end. From agentic content workflows to self-built targeting and fully rebuilt survey flows, I move quickly using AI-assisted development and ship reliable systems that reduce manual effort while improving engagement, conversion, and response rates.

  • Joined September 2026

Industry experience

  • Financial Services
  • Software & Internet

More experts in Lagos, Nigeria

Projects · 1

Killing a 32% Monthly Churn Rate with ML & CRM

A SaaS platform was losing customers at 32% monthly churn, not because the product failed, but because users never reached their value moment in the first 30 days. What I built: ML models analysing 47 behavioural signals to predict churn 21 days in advance Trigger-based campaigns engaging at-risk users with personalised value demonstrations Milestone-based onboarding redesign driving 156% feature adoption increase Referral programme turning satisfied users into new acquisition channels Results: 44% churn reduction (32% → 18%) $1.8M annualised revenue impact 13% new subscriber growth via referrals CRM #Retention #ChurnReduction #MachineLearning #SaaS #LifecycleMarketing

  • Designer
  • Marketing Strategist

Work experience· 5 roles

Lifecycle Engagement Marketing Manager · Wema Bank (ALAT)Mar 2023 – Present · 3 yrs 9 mos

Own retention and engagement strategy across email, push, SMS, and in-app for a digital bank with 4.7M+ customers, while building the automations and tooling behind the journeys. Configured behavioral trigger automations on MoEngage and Netcore, delivering 115+ event-driven journeys and 11.5M+ automated sends with up to 722% uplift vs control. Engineered behavioral segmentation from transaction telemetry to identify 23,000+ high-potential customers who had never requested a card, driving a 73% increase in card request conversion through a self-built targeting automation. Rebuilt broken internal customer-survey and email experiences to lift survey response from 2.72% to 6.31% of opens (2.3x), and automated internal operations end-to-end with Power Apps, Google Apps Script, and supporting systems under bank governance. Documented workflows, prompts, and system architecture for maintainability.

Content Manager · Prolanz DigitalsFeb 2023 – Feb 2023 · 1 mo

Led content strategy and production for agency clients across social, email, and web, supporting planning, execution, and consistent delivery across channels.

Web Copywriter · VoyanceHQAug 2022 – Oct 2022 · 3 mos

Wrote conversion-focused positioning and landing page copy for Hatari, a fraud-detection product, aligning messaging to target audience needs and conversion goals.

Marketing Copywriter (Remote) · FoxillasMay 2022 – Jul 2022 · 3 mos
Writer · Sabi Writers · ContentMania · 7even InteractiveJan 2019 – Dec 2022 · 4 yrs

Education

MBA · Miva University2030 – 2026
B.Sc. · Federal University of Agriculture, Abeokuta2013 – 2019

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