Hi, I'm Jamie Blair Russell, a Dunedin-based creative professional mixing photography, design, and music. Since 2019 I've been the Creative Director at SHC Soundboard, an independent online record label that I help run and grow. My work spans music and sound production, website and product design, video production and animation, online marketing and distribution, as well as event planning and project management. I love turning ideas into polished, engaging experiences that bring people together through art. My journey began in high school playing in punk bands, then shifting toward fashion photography. After a life-changing trip to Shanghai with Otago Polytechnic, I built a freelance photography practice (Junior Photo) and photographed NZ Fashion Week and iD Dunedin Fashion Week. In 2024 I pivoted to lifeguarding with DCC Aquatics while continuing SHC Soundboard and freelance work, always guided by curiosity, collaboration, and social impact.…Hi, I'm Jamie Blair Russell, a Dunedin-based creative professional mixing photography, design, and music. Since 2019 I've been the Creative Director at SHC Soundboard, an independent online record label that I help run and grow. My work spans music and sound production, website and product design, video production and animation, online marketing and distribution, as well as event planning and project management. I love turning ideas into polished, engaging experiences that bring people together through art. My journey began in high school playing in punk bands, then shifting toward fashion photography. After a life-changing trip to Shanghai with Otago Polytechnic, I built a freelance photography practice (Junior Photo) and photographed NZ Fashion Week and iD Dunedin Fashion Week. In 2024 I pivoted to lifeguarding with DCC Aquatics while continuing SHC Soundboard and freelance work, always guided by curiosity, collaboration, and social impact.WWWW…