Rita Crook
I’m Rita Crook, a global experiential marketing and partnerships leader with 15+ years of experience building high-impact brand moments that convert—trade show booth environments, street festivals, retail grand…
About
I’m Rita Crook, a global experiential marketing and partnerships leader with 15+ years of experience building high-impact brand moments that convert—trade show booth environments, street festivals, retail grand openings, mobile tours, and VIP experiences. I’ve partnered across agency and client environments, translating strategy into immersive production that captures high-density foot traffic and turns it into qualified pipeline and measurable revenue.
I specialize in spatial flow, engagement design, and end-to-end execution—managing everything from fabrication and logistics to permits, show-ready staffing, and post-event lead routing. As a founder and producer who also leads as an executive on client-side portfolios, I’m comfortable operating at both ends: pitching and closing, and running multi-market P&Ls (up to $5M) with cross-functional teams up to 200—always moving mountains to deliver results.
- 15 years' experience
- Joined September 2026
Skills· 3
Industry experience
- Gaming
- Consumer Goods
- Healthcare
- Media & Entertainment
- Retail
- Government
- Professional Services
- Software & Internet
More experts in Los Angeles, United States
Work experience· 7 roles
Owned client-side multi-region event portfolio strategy across North and South America for a global B2B gaming platform. Directed full life-cycle production for flagship trade shows including booth architecture, custom fabrication, hall placement, VIP suite experiences, and show-service drayage/logistics using Wrike and Salesforce. Improved commercial outcomes by designing higher-converting booth flow rates, interactive demos, and post-event lead routing, driving a 30% increase in qualified sales pipeline leads.
Expanded exhibitor footprint from 17 to 62 key accounts in the aftermarket garage, driving B2B sales development across major corporate brands and small business vendors. Achieved 140% revenue growth in-secton and fully sold out floor space by leveraging convention center hall foot-traffic and optimizing hall entrance paths, vendor booth visibility, and live vehicle demonstration zones.
Built end-to-end partnership and sponsorship sales architecture: prospecting, pitching, securing strategic brand partnerships, and managing sponsor value with ROI analysis. Secured 18 strategic brand partners across Fortune 500, CPG, lifestyle, and local small business sponsor segments, generating $125,000 in direct revenue. Directed 16 annual recurring events and outdoor community activations (100–450 attendees), overseeing project governance, spatial layout, foot-traffic funneling, partner SLAs, and sponsor ROI analytics using Asana and Monday.com.
Education
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