Brandon Smith is a data-driven marketing professional with a proven record of architecting high-performing email ecosystems that convert leads into revenue. With expertise across Eloqua, Marketo, HubSpot, Braze, and ActiveCampaign, he consistently builds and optimizes automation frameworks that improve engagement, retention, and conversion outcomes. At Oracle, he engineered multi-touch Eloqua campaigns that tripled lead engagement and lifted MQLs by 20%. At Deseret First Credit Union, he led over 130+ automated email and SMS workflows that grew mortgage sales from $5M to $85M per month, boosted retention by 15%, and improved overall email metrics—including open rate, CTR, and unsubscribe rate benchmarks.
Known for blending marketing ops precision with creative strategy, Brandon integrates CRM, analytics, and automation to create scalable, insight-driven lead generation engines. His campaigns are built on actionable data, behavioral segmentation, and continuous A/B testing—driving measurable lift in every stage of the funnel.
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