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A true marketing generalist, Theresia has worn many hats across industries—from digital agency to beauty commerce to fintech. Whether it's social media, CRM, content, or product marketing, she can adapt, learn, and thrives on new challenges—as long as they’re in marketing.…

Theresia Mayke Nindya

Product Marketer, Growth Marketer, Marketing Strategist, +4

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A true marketing generalist, Theresia has worn many hats across industries—from digital agency to beauty commerce to fintech. Whether it's social media, CRM, content, or product marketing, she can adapt, learn, and thrives on new challenges—as long as they’re in marketing.…

Available to hire

A true marketing generalist, Theresia has worn many hats across industries—from digital agency to beauty commerce to fintech. Whether it’s social media, CRM, content, or product marketing, she can adapt, learn, and thrives on new challenges—as long as they’re in marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Indonesian

Fluent

English

Fluent

Work Experience

Product Marketing at Ajaib Sekuritas

July 10, 2024 - Present

1. Managed end-to-end campaigns to drive product adoption across Day Trading, Trade Limit, Fixed Rate Bonds, and Mutual Funds. Notably contributed to a 5% month-on-month uplift in TPV through a Day Trading campaign initiative. 2. Led iterative campaigns for E-IPO as part of user acquisition strategies, improving performance through continuous testing and refinement. 3. Collaborated with the Growth Team to run CRM experiments, focusing on re-engaging dormant users, stock reactivation, withdrawal prevention, and A/B testing. Successfully launched and automated three proven experiments. 4. Owned end-to-end CRM operations, including governance setup, onboarding journey automation, push notification strategy, copywriting, and performance reporting. Achievements include maintaining a Push Notification CTR above company average, driving consistent month-on-month conversion growth through onboarding automation, and contributing to approximately 50% of Monthly Active Users (MAU). Platforms used: CleverTap and Qontak.

Marketing Specialist at ADA Asia

May 1, 2022 - June 30, 2024

1. Managed end-to-end lead generation campaigns — from planning to execution. Consistently exceeded Marketing Qualified Leads (MQL) targets while reducing Cost Per Acquisition (CPA). Successfully generated Sales Qualified Leads (SQL) within 3 weeks of the campaign launch. 2. Created content marketing assets, including blog posts and case studies. Proficient in using HubSpot to monitor blog and campaign performance via CRM dashboards. 3. Oversaw social media management, including content pillar planning and daily operations of ADA Indonesia Instagram account. Maintained an engagement rate above 7%. 4. Led award submission projects, achieving a 90% increase in award wins in 2023. Optimized costs by negotiating with award organizers and reducing writing expenses through strategic use of ChatGPT.