Available to hire
Hi, I’m Francisco Oliveira, a Senior Motion Designer with over a decade of experience shaping visual identities across graphic design, illustration, interface development, and design systems.
I blend technical know-how with creative storytelling to deliver end-to-end digital marketing solutions, focusing on UX/UI, CRO, ABM, and multi-channel campaigns. I’m versed in Design Thinking, SCRUM, OKRs, and Growth Hacking to drive measurable results.
Experience Level
Language
English
Advanced
Spanish; Castilian
Beginner
Portuguese
Fluent
Work Experience
Senior Designer at Condottieri F
December 1, 2020 - PresentFreelancer projects for marketing agencies. Internal communications, campaigns and social media. Digital assets for endomarketing.
Senior Designer at Asterisco Educação
March 1, 2020 - November 1, 2020Implementation of the corporate teaching approach to business training; Targeted communication for leadership training (B2B leads); Analysis and improvement of learning metrics; Editing and scripting video assets for training and courses.
Senior Art Director / Visual Designer at BRSA – branding and sales
February 1, 2021 - November 1, 2023Application of the ABM marketing and GROWTH Marketing approach to enterprise accounts; Performance- oriented strategic communication (B2B leads); Analysis and improvement of conversion in relationship rules; Apply branding initiatives to inbound marketing, content design, and public relations for omnichannel campaigns and programs.
Senior Digital Designer at Editora Moderna - Santillana Group
January 1, 2019 - January 1, 2021Creation and development of digital assets for the Santillana's brands. Improving customer touchpoints and cadence flow. Digital strategy for launching new products. Consulting assistance for other departments to update practices and methodologies.
Senior Art Director / Motion Designer at RIOT - Agency specializing in social media
May 1, 2018 - December 1, 2018Development of Brand Content for social media aimed at outreach. Creation of short-cycle content for social selling. Improving sales funnel touchpoints for high performance [UX and CRO]. Improving video content aimed at acquisition and engagement.
Creative Specialist at DPC DO BRASIL
November 1, 2017 - April 1, 2018Improving the user experience in e-commerce [Vtex, Rakuten, B2W]. Creation of branded content for licensed brands: Motorola, TomTom, Yezz and Movacell. Consultation on the content of the influencers. Sales funnel monitoring.
Head of Creative at Arvore Digital
August 1, 2015 - September 1, 2017DOOH operator. Supervision of the creative department. Coordination of special projects. Consulting services for DOOH, OOH, digital POS advertising, and digital retail. Integration of content into a multi-system network [Scala, MagicINFO, Tizem, LG Supersign, 4yousee].
Education
IT for Business Management at FATEC São Paulo
January 1, 2009 - January 1, 2012UX/UI at EDUCAVALES
January 1, 2023 - January 1, 2024MBA Strategic Marketing Management at EDUCAVALES
January 1, 2023 - January 1, 2024Qualifications
HubSpot Inbound Marketing
November 1, 2023 - March 11, 2026Google Expert Training Day
February 1, 2022 - March 11, 2026Design Thinking
August 1, 2020 - March 11, 2026SCRUM SFPC certified
August 1, 2020 - March 11, 2026Executive Mentoring
May 1, 2018 - March 11, 2026Product Design UI & Design System Bootcamp
May 1, 2018 - March 11, 2026Industry Experience
Media & Entertainment, Education, Software & Internet, Professional Services, Other
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