I am a digital and eCommerce leader with a track record of building and scaling full revenue ecosystems across platform strategy, API integration, and enterprise-level delivery. I own P&L, governance, and DevOps-enabled operations, delivering always-on, secure digital platforms that align with business objectives. I thrive at the intersection of banking, technology, and customer experience, driving data-driven marketing, customer journey optimization, and cross-disciplinary delivery to achieve measurable growth. My leadership approach combines commercial acumen with technical literacy, leading multi-disciplinary teams, defining platform standards, and embedding risk governance. I partner with executive stakeholders to map platform roadmaps, optimize self-service channels, and accelerate value from digitized channels while maintaining resilience and compliance across complex environments.

Seun Ifekoya

I am a digital and eCommerce leader with a track record of building and scaling full revenue ecosystems across platform strategy, API integration, and enterprise-level delivery. I own P&L, governance, and DevOps-enabled operations, delivering always-on, secure digital platforms that align with business objectives. I thrive at the intersection of banking, technology, and customer experience, driving data-driven marketing, customer journey optimization, and cross-disciplinary delivery to achieve measurable growth. My leadership approach combines commercial acumen with technical literacy, leading multi-disciplinary teams, defining platform standards, and embedding risk governance. I partner with executive stakeholders to map platform roadmaps, optimize self-service channels, and accelerate value from digitized channels while maintaining resilience and compliance across complex environments.

Available to hire

I am a digital and eCommerce leader with a track record of building and scaling full revenue ecosystems across platform strategy, API integration, and enterprise-level delivery. I own P&L, governance, and DevOps-enabled operations, delivering always-on, secure digital platforms that align with business objectives. I thrive at the intersection of banking, technology, and customer experience, driving data-driven marketing, customer journey optimization, and cross-disciplinary delivery to achieve measurable growth.

My leadership approach combines commercial acumen with technical literacy, leading multi-disciplinary teams, defining platform standards, and embedding risk governance. I partner with executive stakeholders to map platform roadmaps, optimize self-service channels, and accelerate value from digitized channels while maintaining resilience and compliance across complex environments.

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Language

English
Fluent

Work Experience

Founder & Head of Digital Commerce Strategy at trickle BIG Agency
January 1, 2023 - Present
Founded and lead a digital commerce consultancy, owning P&L, platform strategy, digital product delivery, and the commercial outcomes of digitized channels. Led multi-disciplinary teams across digital marketing, platform development, UX, and operations; defined platform architecture, channel mix, go-to-market plans, and SLAs; designed and scaled Shopify and WooCommerce platforms; built ERP-integrated digital commerce systems; used analytics to drive platform enhancements, product prioritization, and revenue growth; defined platform metrics (CAC, ROAS, conversion) and maintained governance for digital risk and security.
Digital Commerce Manager & Platform Lead at Souqify LLC
November 1, 2022 - Present
Led the digital commerce platform strategy and operations for a high-volume Shopify brand, owning the full eCommerce P&L, platform integrations, security, and revenue outcomes. Drove UX improvements, improved conversion by 25% and reduced cart abandonment by 22% through iterative optimization; achieved 3.2x ROAS across channels and reduced CAC by 40% while ensuring PCI-DSS compliance and 99.9% uptime.
Digital Marketing Manager & Systems Architect at Sidmach Technologies
December 1, 2018 - September 1, 2021
Delivered digital platform strategy, eCommerce development, and enterprise systems integration for clients across retail, healthcare, and financial services. Designed and managed eCommerce solutions across Shopify, WooCommerce, Magento, and BigCommerce; implemented ERP integrations; led cross-functional teams and produced C-suite reporting on digital performance.
Systems Administrator & IT Infrastructure Lead at MTN Nigeria
November 1, 2009 - April 1, 2015
Managed enterprise IT infrastructure with a focus on always-on platform management, security governance, disaster recovery, and large-scale resilience. Achieved 99.9% uptime, implemented advanced security and monitoring, led disaster recovery planning, and facilitated major technology deployments.

Education

Bachelor of Engineering (B.Eng) at Covenant University, Ota
January 11, 2030 - April 16, 2026

Qualifications

Google Analytics 4 Certificate
January 11, 2030 - April 16, 2026
Google Ads Certificate
January 11, 2030 - April 16, 2026
Fundamentals of Digital Marketing
January 11, 2030 - April 16, 2026
Digital Marketing Certification
January 11, 2030 - April 16, 2026
TEFL Certificate
June 1, 2025 - April 16, 2026
IELTS Academic — Band Score 8.0
January 1, 2024 - April 16, 2026
MBA (Digital Commerce) - Pursuing
January 11, 2030 - April 16, 2026
PMP (Project Management Professional) - Pursuing
January 11, 2030 - April 16, 2026
Meta Blueprint Certification - Pursuing
January 11, 2030 - April 16, 2026

Industry Experience

Media & Entertainment, Financial Services, Software & Internet, Telecommunications, Professional Services