Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m MARCELLA SANTOS. I’m a creative and performance-driven social media strategist who bridges digital product management and marketing. I build content the way I build products: strategically, from concept to launch, with a focus on engagement, conversion, and measurable growth. I specialize in short-form video production (Reels, TikTok, Meta Ads), AI-powered content workflows, and organic growth for small and medium-sized businesses across fitness, beauty, fashion, food, retail, and dental sectors. I handle ideation, scripting, filming (mobile-first), editing, publishing, paid integration, and performance analysis end-to-end.\n\nI thrive in cross-functional settings and love turning data into actionable storytelling that elevates brand presence and drives product sell-outs through content-driven campaigns.…Hi, I’m MARCELLA SANTOS. I’m a creative and performance-driven social media strategist who bridges digital product management and marketing. I build content the way I build products: strategically, from concept to launch, with a focus on engagement, conversion, and measurable growth. I specialize in short-form video production (Reels, TikTok, Meta Ads), AI-powered content workflows, and organic growth for small and medium-sized businesses across fitness, beauty, fashion, food, retail, and dental sectors. I handle ideation, scripting, filming (mobile-first), editing, publishing, paid integration, and performance analysis end-to-end.\n\nI thrive in cross-functional settings and love turning data into actionable storytelling that elevates brand presence and drives product sell-outs through content-driven campaigns.

MARCELLA SANTOS

Social Media Manager, Content Creator, Content Producer, +2





Hi, I’m MARCELLA SANTOS. I’m a creative and performance-driven social media strategist who bridges digital product management and marketing. I build content the way I build products: strategically, from concept to launch, with a focus on engagement, conversion, and measurable growth. I specialize in short-form video production (Reels, TikTok, Meta Ads), AI-powered content workflows, and organic growth for small and medium-sized businesses across fitness, beauty, fashion, food, retail, and dental sectors. I handle ideation, scripting, filming (mobile-first), editing, publishing, paid integration, and performance analysis end-to-end.\n\nI thrive in cross-functional settings and love turning data into actionable storytelling that elevates brand presence and drives product sell-outs through content-driven campaigns.…Hi, I’m MARCELLA SANTOS. I’m a creative and performance-driven social media strategist who bridges digital product management and marketing. I build content the way I build products: strategically, from concept to launch, with a focus on engagement, conversion, and measurable growth. I specialize in short-form video production (Reels, TikTok, Meta Ads), AI-powered content workflows, and organic growth for small and medium-sized businesses across fitness, beauty, fashion, food, retail, and dental sectors. I handle ideation, scripting, filming (mobile-first), editing, publishing, paid integration, and performance analysis end-to-end.\n\nI thrive in cross-functional settings and love turning data into actionable storytelling that elevates brand presence and drives product sell-outs through content-driven campaigns.

Available to hire

Hi, I’m MARCELLA SANTOS. I’m a creative and performance-driven social media strategist who bridges digital product management and marketing. I build content the way I build products: strategically, from concept to launch, with a focus on engagement, conversion, and measurable growth. I specialize in short-form video production (Reels, TikTok, Meta Ads), AI-powered content workflows, and organic growth for small and medium-sized businesses across fitness, beauty, fashion, food, retail, and dental sectors. I handle ideation, scripting, filming (mobile-first), editing, publishing, paid integration, and performance analysis end-to-end.\n\nI thrive in cross-functional settings and love turning data into actionable storytelling that elevates brand presence and drives product sell-outs through content-driven campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Italian

Advanced

Spanish; Castilian

Advanced

Work Experience

Founder & Social Media Strategist at The Social Marce

January 1, 2023 - Present

Manage end-to-end social media strategy for 10+ SMEs across food, fitness, fashion, beauty, retail, and healthcare sectors. Produce high-volume short-form videos optimized for Instagram, TikTok, and Meta Ads. Generated 1M+ organic views for micro-accounts (<1K followers) through optimized hook strategies and trend adaptation. Script, film (mobile-first), edit, and publish content independently. Integrate organic and paid campaigns using Meta Ads. Analyze insights and performance data to refine strategy and improve engagement and conversions. Deliver measurable visibility growth and product sell-outs through content-driven campaigns.

Creative Lead – Paid Social at Leadx Pro

January 1, 2025 - Present

Led creative production for high-converting Meta & Native ad campaigns. Developed performance-driven video hooks using conversion psychology. Managed workflow of editors and creative producers aligned with CTR and ROI KPIs. Built structured A/B testing frameworks for scalable creative production. Applied AI tools (CapCut Pro, Creatify, Kling, KreaAI, ElevenLabs) to accelerate content volume and testing.

Marketing & Product Development Coach at Bob Conix

January 1, 2022 - Present

Co-developed and launched digital fitness programs, acquiring 16+ clients in a single campaign. Designed go-to-market strategy, storytelling frameworks, and social content funnels. Managed branding, positioning, and client acquisition through organic campaigns.

Senior Product Owner at Fintech Dock

January 1, 2022 - December 31, 2023

Led product discovery with Design & Marketing teams. Developed go-to-market and positioning strategies. Built persuasive stakeholder presentations and business cases. Translated complex technical solutions into user-centered communication. Managed roadmap, backlog prioritization, and cross-functional collaboration.

Product Manager & Marketing at Lemobs (SaaS Platform)

January 1, 2017 - December 31, 2021

Managed full SaaS product lifecycle for municipal digital services platform. Reduced service response time from 5 days to 30 minutes. Collaborated with UX/UI teams to improve product usability. Created onboarding materials, marketing assets, and stakeholder presentations. Led user training sessions (remote and in-person).