I’m Sharon, founder and social media strategist behind The Social Signal in Birmingham. I help hospitality, restaurant, events, bridal, interiors and B2B education brands grow through reel-led, organic content—planning, filming, editing and designing from start to finish. I focus on outcomes that matter to business owners, measuring success through bookings, customer enquiries and sign-ups rather than vanity metrics. With an MSc Marketing from Aston University and experience delivering end-to-end short-form video campaigns, I build clear content funnels and on-account strategies that drive real traction—like generating millions of organic views and increasing bookings for clients.…

I’m Sharon, founder and social media strategist behind The Social Signal in Birmingham. I help hospitality, restaurant, events, bridal, interiors and B2B education brands grow through reel-led, organic content—planning, filming, editing and designing from start to finish. I focus on outcomes that matter to business owners, measuring success through bookings, customer enquiries and sign-ups rather than vanity metrics. With an MSc Marketing from Aston University and experience delivering end-to-end short-form video campaigns, I build clear content funnels and on-account strategies that drive real traction—like generating millions of organic views and increasing bookings for clients.…

Available to hire

I’m Sharon, founder and social media strategist behind The Social Signal in Birmingham. I help hospitality, restaurant, events, bridal, interiors and B2B education brands grow through reel-led, organic content—planning, filming, editing and designing from start to finish.

I focus on outcomes that matter to business owners, measuring success through bookings, customer enquiries and sign-ups rather than vanity metrics. With an MSc Marketing from Aston University and experience delivering end-to-end short-form video campaigns, I build clear content funnels and on-account strategies that drive real traction—like generating millions of organic views and increasing bookings for clients.

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Work Experience

Founder & Social Media Strategist at The Social Signal
March 1, 2025 - Present
Founded and ran a social media agency in Birmingham while completing an MSc. Delivered for six clients across restaurants, events catering, bridal, interiors and B2B education. Owned the full workflow: strategy, content planning, filming, video editing, graphic design, captions and account management. Built Reel-led content strategies with booking-focused CTAs, generating 5M+ combined organic views for two restaurant clients. Grew accounts organically, including 700+ followers from a single Reel and 22% month-on-month Instagram growth. Designed tiered service packages, client onboarding and a Notion-based operations system, and built/launched the agency website.

Education

MSc Marketing at Aston University
January 11, 2030 - September 15, 2026

Qualifications

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Industry Experience

Media & Entertainment, Education, Travel & Hospitality, Professional Services