I’ve spent 8 years crafting user-centric experiences that generate business value. My work focuses on simplifying complexity, creating scalable content patterns, aligning teams on user problems, and designing responsible AI behaviour.

Grace Lam

I’ve spent 8 years crafting user-centric experiences that generate business value. My work focuses on simplifying complexity, creating scalable content patterns, aligning teams on user problems, and designing responsible AI behaviour.

Available to hire

I’ve spent 8 years crafting user-centric experiences that generate business value. My work focuses on simplifying complexity, creating scalable content patterns, aligning teams on user problems, and designing responsible AI behaviour.

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Experience Level

Expert
Expert

Language

English
Fluent
Danish
Advanced

Work Experience

Senior Content Designer/UX Writer at Peakon
May 1, 2019 - July 31, 2025
Led product terminology research; aligned team on product vision for major strategic change; improved micro-courses user ratings to 95% positive by testing; implemented copy handoff to engineering; matched content design to project needs; launched voice & tone guidelines and content component guide; supported AI-enabled product features.
Inventory Project Assistant at National Trust
January 1, 2012 - December 31, 2012
Catalogued collections; wrote copy for collection highlights website; supported cataloguing projects.
Documentation Officer (Contract) at National Trust
January 1, 2013 - April 30, 2013
Created and maintained documentation for collections; supported project documentation.
Registrar at M+ Museum of Visual Culture
October 1, 2013 - January 31, 2017
Interim collections database management; gathered requirements for data migration and reporting; supported cataloguing and data governance; liaised with curatorial teams.
Content Editor at Peakon
September 1, 2025 - Present
Content editor for product and marketing content; built onboarding flows, error messages, CTAs, and product content; led on content strategy and accessibility initiatives.

Education

Master of Museum Studies at University of Toronto
January 1, 2009 - January 1, 2011
Honours Bachelor of Arts (History, Psychology) at University of Toronto
January 1, 2005 - January 1, 2009

Qualifications

AI in Content Design: Ethics, Scale, and Impact
January 11, 2030 - March 25, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Professional Services