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Hi, I’m Victoria Acosta Borrero, a creative strategist specializing in global social media, brand voice, and storytelling across TikTok, Instagram, Pinterest, LinkedIn, and X. I blend consumer insights with cultural trends to craft viral, platform-ready content that drives engagement and performance. Over the past years I’ve collaborated with agencies and iconic brands, built social channels from zero to scale, and led end-to-end campaigns from concept to delivery. I’m passionate about creator partnerships, creative experimentation, and turning data into stories that resonate with diverse audiences.…Hi, I’m Victoria Acosta Borrero, a creative strategist specializing in global social media, brand voice, and storytelling across TikTok, Instagram, Pinterest, LinkedIn, and X. I blend consumer insights with cultural trends to craft viral, platform-ready content that drives engagement and performance. Over the past years I’ve collaborated with agencies and iconic brands, built social channels from zero to scale, and led end-to-end campaigns from concept to delivery. I’m passionate about creator partnerships, creative experimentation, and turning data into stories that resonate with diverse audiences.

Victoria Acosta Borreros

Creative Director, Art Director, Designer, +5

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Hi, I’m Victoria Acosta Borrero, a creative strategist specializing in global social media, brand voice, and storytelling across TikTok, Instagram, Pinterest, LinkedIn, and X. I blend consumer insights with cultural trends to craft viral, platform-ready content that drives engagement and performance. Over the past years I’ve collaborated with agencies and iconic brands, built social channels from zero to scale, and led end-to-end campaigns from concept to delivery. I’m passionate about creator partnerships, creative experimentation, and turning data into stories that resonate with diverse audiences.…Hi, I’m Victoria Acosta Borrero, a creative strategist specializing in global social media, brand voice, and storytelling across TikTok, Instagram, Pinterest, LinkedIn, and X. I blend consumer insights with cultural trends to craft viral, platform-ready content that drives engagement and performance. Over the past years I’ve collaborated with agencies and iconic brands, built social channels from zero to scale, and led end-to-end campaigns from concept to delivery. I’m passionate about creator partnerships, creative experimentation, and turning data into stories that resonate with diverse audiences.

Available to hire

Hi, I’m Victoria Acosta Borrero, a creative strategist specializing in global social media, brand voice, and storytelling across TikTok, Instagram, Pinterest, LinkedIn, and X. I blend consumer insights with cultural trends to craft viral, platform-ready content that drives engagement and performance.

Over the past years I’ve collaborated with agencies and iconic brands, built social channels from zero to scale, and led end-to-end campaigns from concept to delivery. I’m passionate about creator partnerships, creative experimentation, and turning data into stories that resonate with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

French

Beginner

Work Experience

Creative Services Coordinator at Amazon

August 1, 2025 - Present

Developed and executed 360° creative campaigns for top global brands, delivering mobile, short-form and video assets optimized for paid media placements. Led end-to-end creative processes from concept to delivery, ensuring alignment with brand guidelines, cultural trends, audience insights, and performance KPIs. Partnered with internal stakeholders and external creative teams to produce localized content focused on storytelling and platform best practices. Optimized resources and creative workflows to deliver scalable campaign assets across EU markets. Analyzed creative performance data and collaborated with media teams to inform ongoing iteration. Conducted A/B and multivariate testing to refine messaging, hooks, and visual execution across multi-channel campaigns, driving engagement and conversion outcomes.

Creative Lead – Brand & Social Content at Freelance

January 1, 2021 - July 1, 2025

Built and scaled social accounts from zero, defining brand voice and content strategy with original formats and series reaching 2M+ organic views and sustained audience growth. Led end-to-end brand and content strategies for e-commerce and paid social campaigns across Meta, TikTok, and Pinterest, integrating audience insights, cultural trends, and platform best practices to elevate storytelling and drive measurable results. Collaborated with photographers, creators, and designers to produce high-quality content, overseeing end-to-end workflows and ensuring alignment with brand goals and paid performance needs. Directed creative workflows, budgets, and resources to deliver campaigns that improved engagement, CTR, and conversions.

Art Director & Social Media Content Producer at Freelance (Lady Pipa, Flabelus, AAIN Active)

January 1, 2021 - July 1, 2025

Led end-to-end content ideation, art direction, and production for e-commerce and paid social campaigns (Meta, TikTok, Pinterest), developing short-form video and mobile-first visuals that elevated storytelling and consistently improved key performance metrics. Collaborated with photographers, creators, talent, and digital designers to produce high quality, creator-led content and UGC assets. Oversaw end-to-end creative workflows, ensuring alignment with brand goals and paid performance needs. Managed budgets and resources to deliver trend-informed, high-impact campaigns inspired by cultural moments, pop culture signals, and platform best practices.

Digital Marketing Manager at Woodendot

November 1, 2019 - June 1, 2024

Developed the global creative and digital marketing strategy, driving international growth through data-informed storytelling, short form content, and platform specific creative for Meta, Google, TikTok, and Pinterest Ads. Led full-funnel performance campaigns, translating analytics and customer insights into creative concepts, messaging, and content variations that improved ROAS, CTR, and conversion performance. Designed and executed A/B testing roadmaps across channels, using creative experimentation to refine content and scale high-performing assets. Directed influencer collaborations and creator-driven content to strengthen brand affinity and deliver authentic, performance-oriented storytelling.

Digital Designer at Uncharted Inc

January 1, 2018 - December 31, 2018

Digital Designer at Uncharted Inc (New York, 2018).

Freelance Digital Content Designer at USA (Freelance)

January 1, 2018 - December 31, 2018

Early career freelance digital content designer (USA, 2018).

PR Assistant at Yuna Yang

January 1, 2017 - December 31, 2017

PR Assistant at Yuna Yang (New York, 2017).