Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m James. I am a passionate, driven, and proven freelance lead graphic designer and art director. I have spent the past 15 years working primarily in the sportswear and fashion industries, creating industry-leading products for some of the world’s most successful brands, including Nike, Puma, The North Face and Reebok. I have a strong focus on bolstering creativity while ensuring successful outcomes through research and strategic planning. Teamwork makes the dream work…Hi, I’m James. I am a passionate, driven, and proven freelance lead graphic designer and art director. I have spent the past 15 years working primarily in the sportswear and fashion industries, creating industry-leading products for some of the world’s most successful brands, including Nike, Puma, The North Face and Reebok. I have a strong focus on bolstering creativity while ensuring successful outcomes through research and strategic planning. Teamwork makes the dream work

James Broad

Art Director, Graphic Designer, Designer, +2





Hi, I’m James. I am a passionate, driven, and proven freelance lead graphic designer and art director. I have spent the past 15 years working primarily in the sportswear and fashion industries, creating industry-leading products for some of the world’s most successful brands, including Nike, Puma, The North Face and Reebok. I have a strong focus on bolstering creativity while ensuring successful outcomes through research and strategic planning. Teamwork makes the dream work…Hi, I’m James. I am a passionate, driven, and proven freelance lead graphic designer and art director. I have spent the past 15 years working primarily in the sportswear and fashion industries, creating industry-leading products for some of the world’s most successful brands, including Nike, Puma, The North Face and Reebok. I have a strong focus on bolstering creativity while ensuring successful outcomes through research and strategic planning. Teamwork makes the dream work

Available to hire

Zurich, Switzerland

Hi, I’m James.

I am a passionate, driven, and proven freelance lead graphic designer and art director. I have spent the past 15 years working primarily in the sportswear and fashion industries, creating industry-leading products for some of the world’s most successful brands, including Nike, Puma, The North Face and Reebok.

I have a strong focus on bolstering creativity while ensuring successful outcomes through research and strategic planning. Teamwork makes the dream work

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Intermediate

German

Intermediate

Work Experience

Design Consultant & Creative Strategist / Owner & Founder at Automaticletters Studio

January 1, 2020 - Present

Working with a diverse portfolio of clients—from Fortune 500 companies to start-ups. Specialising in design direction, graphics, branding and trend reporting to help brands create innovative products and grow in competitive markets. Guided numerous projects that improved brand recognition and engagement.

Senior Creative Manager at Avery Dennison

January 1, 2017 - January 1, 2019

Led design and direction for key collaborative projects with major apparel and footwear brands (Nike, Adidas, VF Corp, PVH). Managed and mentored a team of 4 creatives while overseeing external agencies, illustrators, and animators. Delivered high-impact projects across branding, packaging, RFID, digital, and point of sale, contributing to global sales of $1.6B and aligning design with strategic business goals through cross-functional collaboration.

Lead Graphic Designer at Reebok

January 1, 2014 - January 1, 2017

Managed design and creative direction for Reebok’s performance running and footwear categories, including high-profile collaborations such as Cottweiler. Fostered a team of 4 designers and oversaw the graphic design apprenticeship program. Delivered award-winning designs including 2 Outdoor Retailer Awards for the Thermowarm jacket range, boosting desirability and market appeal.

Senior Graphic Designer at Puma

January 1, 2011 - January 1, 2014

Oversaw design and concepts for Puma men’s and women’s running and training apparel graphics, managing a team of 3 designers. Managed high-profile projects including Usain Bolt collection and Jamaican Olympic uniforms for the 2012 Olympics. Launched award-winning collections including 2 ISPO Gold Awards for Puma ACTV running tight and Night Cat capsules, driving brand heat and consumer engagement.

Self Employed Design Consultant at Freelance

January 1, 2009 - January 1, 2011

Founded and managed a freelance design business delivering creative solutions for local and global brands. Handled client relationships, project timelines, and creative direction to align with brand strategy and vision. Clients included Speedo, Pepe Jeans, Tommy Hilfger, Nikita, and 66° North.

Lead Graphic Designer, Sportswear at Nike

January 1, 2006 - January 1, 2009

Designed and executed graphics and embellishments across multiple collections, collaborating with product managers, marketing teams, and global stakeholders to ensure design cohesion and brand consistency. Responsible for Heritage, NSW, Nike Track & Field, JD Sports, graphic t-shirt and teamsport fanwear collections covering men’s, women’s and kids.