Available to hire
Hi, I’m Thilakshana Wijesinghe, a passionate digital marketer with over three years of experience specializing in launching impactful campaigns, managing social media, and optimizing websites for better engagement and conversions. I love creating compelling digital content and driving strategies that enhance brand visibility and boost sales. Currently, I’m expanding my expertise through a Post Baccalaureate Diploma in Digital Marketing.
I thrive in collaborative environments and enjoy leveraging my skills in SEO, PPC, and email marketing to deliver exceptional results. Whether it’s analyzing campaign data or designing promotional materials, I aim to exceed expectations and contribute positively to business growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Digital Marketing Administrator at WeConnectBC
May 1, 2024 - PresentManaged the company's online content strategy using a CMS to craft compelling website copy, blogs, and multimedia content designed to engage potential customers and nurture leads. Researched and developed diverse digital content formats—including photos, videos, infographics, and visual quotes—to support marketing initiatives and captivate target audiences. Developed and executed email marketing campaigns aimed at promoting services, maintaining client communication, and driving conversions. Implemented organic marketing strategies across social media platforms such as LinkedIn, YouTube, and Instagram to boost brand visibility, engagement, and lead generation. Monitored social media metrics and analyzed campaign performance to optimize strategies and achieve key marketing objectives.
Internship at Rebuild Wellness Group
December 31, 2024 - July 8, 2025Developed and optimized engaging content—including blogs, flyers, posters, and social media posts—to align with SEO best practices and enhance online visibility, while designing visually appealing materials using Canva. Generated and analyzed Google Analytics reports to understand audience behavior, track campaign performance, and support data-driven decision-making for improved marketing outcomes.
HubSpot and LinkedIn Ambassador
May 31, 2024 - July 8, 2025Engaged as an Ambassador for a 7-week workforce development program designed to support aspiring marketing students and HubSpot customers.
Sales and Marketing Executive at Code Zone Global Inc
February 29, 2024 - July 8, 2025Drove online sales through targeted digital advertising campaigns, including PPC, display ads, and social media advertising. Leveraged SEO techniques to increase visibility of the company's products or services on search engines, driving organic sales leads. Utilized email marketing campaigns to promote products or services, announce special deals, and maintain relationships with existing customers.
Junior Executive Officer at Bank Of Ceylon
August 31, 2023 - July 8, 2025Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Used Photoshop, MS PowerPoint, Canva, and Google Slides to compile and deliver presentations on digital product acquisitions, leveraging data-driven insights obtained from comprehensive research and analytics to identify performance. Planned and executed all web, SEO/SEM, database marketing, social media, and display advertising campaigns. Led Search Engine Optimization (SEO) and PPC initiatives to improve the company's visibility and ranking on search engines, resulting in increased organic traffic.
Digital Marketing Administrator at WeConnectBC
May 1, 2024 - PresentManage the company's online content strategy using a CMS to craft website copy, blogs, and multimedia content to engage potential customers and nurture leads. Develop diverse digital content formats including photos, videos, infographics, and visual quotes to support marketing initiatives. Execute email marketing campaigns to promote services, maintain client communications and drive conversions. Implement organic marketing strategies on social media platforms like LinkedIn, YouTube, and Instagram to boost brand visibility and lead generation. Monitor and analyze social media metrics to optimize marketing strategies and achieve objectives.
Internship (Marketing) at Rebuild Wellness Group
December 31, 2024 - July 8, 2025Develop and optimize content such as blogs, flyers, posters, and social media posts aligned with SEO best practices to enhance online visibility, utilizing Canva for design. Generate and analyze Google Analytics reports to understand audience behavior and campaign performance to support data-driven marketing decisions.
HubSpot and LinkedIn Ambassador at Rebuild Wellness Group
May 31, 2024 - July 8, 2025Engaged as an ambassador for a 7-week workforce development program supporting aspiring marketing students and HubSpot customers.
Sales and Marketing Executive at Code Zone Global Inc
February 29, 2024 - July 8, 2025Drove online sales through targeted digital advertising campaigns including PPC, display ads, and social media advertising. Leveraged SEO techniques to increase product visibility on search engines and drive organic sales leads. Utilized email marketing campaigns to promote products, announce deals, and maintain customer relationships.
Junior Executive Officer at Bank Of Ceylon
August 31, 2023 - July 8, 2025Evaluated customer experience across multiple channels utilizing strong analytical skills. Created and delivered presentations on digital product acquisitions using Photoshop, MS PowerPoint, Canva, and Google Slides based on data-driven insights from research and analytics. Planned and executed web, SEO/SEM, database marketing, social media, and display advertising campaigns. Led SEO and PPC initiatives to enhance company visibility and organic traffic growth.
Digital Marketing Administrator at WeConnectBC
May 1, 2024 - PresentManaged the company's online content strategy using a CMS to create compelling website copy, blogs, and multimedia content to engage potential customers and nurture leads. Developed diverse digital content formats such as photos, videos, infographics, and visual quotes to support marketing initiatives. Executed email marketing campaigns to promote services and drive conversions. Implemented organic marketing strategies across LinkedIn, YouTube, and Instagram to boost brand visibility and lead generation. Monitored social media metrics and analyzed campaign performance to optimize strategies and meet marketing objectives.
Internship at Rebuild Wellness Group
December 31, 2024 - July 8, 2025Developed and optimized engaging content including blogs, flyers, posters, and social media posts aligned with SEO best practices to enhance online visibility. Designed visually appealing materials using Canva. Generated and analyzed Google Analytics reports to understand audience behavior, track campaign performance, and support data-driven decision making for marketing improvements.
HubSpot and LinkedIn Ambassador
May 31, 2024 - July 8, 2025Participated as an Ambassador for a 7-week workforce development program supporting aspiring marketing students and HubSpot customers.
Sales and Marketing Executive at Code Zone Global Inc
February 29, 2024 - July 8, 2025Drove online sales through targeted digital advertising campaigns including PPC, display ads, and social media advertising. Leveraged SEO techniques to increase company product and service visibility on search engines, driving organic sales leads. Utilized email marketing campaigns to promote products and maintain customer relationships.
Junior Executive Officer at Bank Of Ceylon
August 31, 2023 - July 8, 2025Evaluated end-to-end customer experience across multiple channels using strong analytical skills. Created presentations on digital product acquisitions using Photoshop, MS PowerPoint, Canva, and Google Slides, leveraging data-driven insights from research and analytics. Planned and executed web, SEO/SEM, database marketing, social media, and display advertising campaigns. Led SEO and PPC initiatives to improve company visibility and search engine rankings, resulting in increased organic traffic.
Digital Marketing Administrator at WeConnectBC
May 1, 2024 - PresentManage the company's online content strategy including website copy, blogs, and multimedia content to engage potential customers and nurture leads. Research and create digital content like photos, videos, infographics, and visual quotes. Develop and dispatch email marketing campaigns to promote services and drive conversions. Implement and manage organic marketing strategies across social media platforms to increase brand visibility and lead generation. Monitor social media metrics and analyze campaign performance to optimize marketing strategies.
Intern - Digital Marketing at Rebuild Wellness Group
December 31, 2024 - July 21, 2025Created and optimized content including blogs, flyers, posters, and social media posts aligned with SEO strategies to improve visibility. Designed visually appealing materials using Canva to enhance brand presence and audience engagement. Generated and analyzed Google Analytics reports to track campaign performance and guide data-driven marketing decisions.
HubSpot and LinkedIn Ambassador at HubSpot Workforce Development Program
May 31, 2024 - July 21, 2025Participated as an ambassador in a 7-week program supporting aspiring marketing students and HubSpot customers, engaging participants and promoting digital marketing best practices.
Sales and Marketing Executive at Code Zone Global Inc
February 29, 2024 - July 21, 2025Drove online sales through targeted digital advertising campaigns including PPC, display ads, and social media advertising. Leveraged SEO techniques to boost product visibility on search engines driving organic lead generation. Utilized email marketing campaigns for product promotion, special deals, and maintaining customer relationships.
Junior Executive Officer at Bank Of Ceylon
August 31, 2023 - July 21, 2025Evaluated customer experience across multiple channels using strong analytical skills. Created presentations on digital product acquisitions using Photoshop, MS PowerPoint, Canva, and Google Slides, backed by data-driven insights. Planned and executed web, SEO/SEM, database marketing, social media, and display advertising campaigns. Led SEO and PPC initiatives to improve company visibility and ranking, resulting in increased organic traffic.
Digital Marketing Administrator at WeConnectBC
May 1, 2024 - PresentManage the company's online content strategy, CMS, including website copy, blogs, and multimedia content to engage potential customers and nurture leads. Research and create various types of digital content such as photos, videos, infographics, and visual quotes to support marketing initiatives. Develop, analyze, and dispatch email marketing campaigns to promote services, maintain client communication, and drive conversions. Implement and manage organic marketing strategies across social media platforms (LinkedIn, YouTube, Instagram) to increase brand visibility, engagement, and lead generation. Create and curate engaging content, monitor social media metrics, and analyze campaign performance to optimize strategies and achieve marketing goals.
Internship - Content Creation and SEO Optimization at Rebuild Wellness Group
December 31, 2024 - July 21, 2025Developed and optimized engaging content including blogs, flyers, posters, and social media posts aligned with SEO strategies to improve online visibility. Designed visually appealing materials using Canva to enhance brand presence and audience engagement across multiple platforms. Generated and analyzed Google Analytics reports to understand audience behavior, track campaign performance, and inform data-driven decision-making.
HubSpot and LinkedIn Ambassador at HubSpot Workforce Development Program
May 31, 2024 - July 21, 2025Engaged as an Ambassador for a 7-week workforce development program designed to support aspiring marketing students and HubSpot customers.
Sales and Marketing Executive at Code Zone Global Inc
February 29, 2024 - July 21, 2025Drove online sales through targeted digital advertising campaigns including PPC, display ads, and social media advertising. Leveraged SEO techniques to increase visibility of the company's products or services on search engines, driving organic sales leads. Utilized email marketing campaigns to promote products or services, announce special deals, and maintain relationships with existing customers.
Junior Executive Officer at Bank Of Ceylon, Old Moor Street Branch
August 31, 2023 - July 21, 2025Utilized strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points. Created presentations on digital product acquisitions using Photoshop, MS PowerPoint, Canva, and Google Slides, leveraging data-driven insights from comprehensive research and analytics. Planned and executed web, SEO/SEM, database marketing, social media, and display advertising campaigns. Led SEO and PPC initiatives to improve company visibility and search engine ranking, resulting in increased organic traffic.
Digital Marketing Administrator at WeConnectBC
May 1, 2024 - PresentManage the company's online content strategy, CMS, including website copy, blogs, and multimedia content to engage potential customers and nurture leads. Research and create various digital content such as photos, videos, infographics, and visual quotes to support marketing initiatives and engage target audiences. Develop, analyze, and dispatch email marketing campaigns to promote services, maintain client communication, and drive conversions. Implement and manage organic marketing strategies across social media platforms to increase brand visibility, engagement, and lead generation. Monitor social media metrics and analyze campaign performance to optimize strategies and achieve marketing goals.
Internship - Digital Marketing at Rebuild Wellness Group
December 31, 2024 - July 21, 2025Developed and optimized engaging content including blogs, flyers, posters, and social media posts aligned with SEO strategies to improve online visibility. Designed visually appealing materials using Canva to enhance brand presence and audience engagement across multiple platforms. Generated and analyzed Google Analytics reports to understand audience behavior, track campaign performance, and inform data-driven decision-making for improved marketing outcomes.
HubSpot and LinkedIn Ambassador at HubSpot workforce development program
May 31, 2024 - July 21, 2025Engaged as an Ambassador for a 7-week workforce development program designed to support aspiring marketing students and HubSpot customers.
Sales and Marketing Executive at Code Zone Global Inc
February 29, 2024 - July 21, 2025Drove online sales through targeted digital advertising campaigns including PPC, display ads, and social media advertising. Leveraged SEO techniques to increase visibility of company products and services on search engines, driving organic sales leads. Utilized email marketing campaigns to promote products or services, announce special deals, and maintain relationships with customers.
Junior Executive Officer at Bank Of Ceylon
August 31, 2023 - July 21, 2025Evaluated end-to-end customer experience across multiple channels and touchpoints using strong analytical skills. Created and delivered presentations on digital product acquisitions using Photoshop, MS PowerPoint, Canva, and Google Slides. Planned and executed web, SEO/SEM, database marketing, social media, and display advertising campaigns. Led SEO and PPC initiatives to improve company visibility and organic traffic.
Digital Marketing Administrator at WeConnectBC
May 1, 2024 - PresentManage the company's online content strategy including website copy, blogs, and multimedia content to engage potential customers and nurture leads. Research and create digital content such as photos, videos, infographics, and visual quotes. Develop, analyze, and dispatch email marketing campaigns to promote services and drive conversions. Implement and manage organic marketing strategies on LinkedIn, YouTube, and Instagram to increase brand visibility and lead generation. Oversee social media engagement and campaign performance analytics to optimize marketing outcomes.
Internship at Rebuild Wellness Group
December 31, 2024 - July 30, 2025Created and optimized content including blogs, flyers, posters, and social media posts aligned with SEO strategies to improve online visibility. Designed marketing materials using Canva to boost brand presence. Generated and analyzed Google Analytics reports to understand audience behavior and measure campaign effectiveness, supporting data-driven marketing decisions.
HubSpot and LinkedIn Ambassador at Unspecified workforce development program
May 31, 2024 - July 30, 2025Acted as an Ambassador in a 7-week workforce development program supporting aspiring marketing students and HubSpot customers.
Sales and Marketing Executive at Code Zone Global Inc
February 29, 2024 - July 30, 2025Drove online sales using targeted digital advertising including PPC, display ads, and social media campaigns. Applied SEO techniques to increase visibility of products and services, driving organic sales leads. Managed email marketing campaigns to promote products, announce deals, and maintain customer relationships.
Junior Executive Officer at Bank Of Ceylon, Old Moor Street Branch
August 31, 2023 - July 30, 2025Handled customer experience evaluation across multiple channels. Created presentations on digital product acquisitions using Photoshop, MS PowerPoint, Canva, and Google Slides, leveraging data-driven insights from analytics. Planned and executed web, SEO/SEM, database marketing, social media, and display advertising campaigns. Led SEO and PPC initiatives to improve company visibility and increase organic traffic.
Education
Post Baccalaureate Diploma at Douglas College, New Westminster
January 1, 2024 - May 31, 2024Master of Business Administration at University of Wales Trinity St David, United Kingdom
August 1, 2017 - May 31, 2019BSc at University of Colombo School of Computing, Sri Lanka
February 1, 2014 - March 31, 2017Post Baccalaureate Diploma at Douglas College, New Westminster
January 1, 2024 - July 8, 2025Master of Business Administration at University of Wales Trinity St David, United Kingdom
August 1, 2017 - May 31, 2019BSc at University of Colombo School of Computing, Sri Lanka
February 1, 2014 - March 31, 2017Post Baccalaureate Diploma at Douglas College, New Westminster
January 1, 2023 - May 31, 2024Master of Business Administration at University of Wales Trinity St David, United Kingdom
August 1, 2017 - May 31, 2019BSc at University of Colombo School of Computing, Sri Lanka
February 1, 2014 - March 31, 2017Post Baccalaureate Diploma at Douglas College
January 1, 2024 - July 21, 2025Master of Business Administration at University of Wales Trinity St David
August 1, 2017 - May 31, 2019BSc at University of Colombo School of Computing
February 1, 2014 - March 31, 2017Post Baccalaureate Diploma in Digital Marketing at Douglas College, New Westminster
January 1, 2023 - July 21, 2025Master of Business Administration at University of Wales Trinity St David, United Kingdom
August 1, 2017 - May 31, 2019BSc in Information Systems at University of Colombo School of Computing, Sri Lanka
February 1, 2014 - March 31, 2017Post Baccalaureate Diploma at Douglas College
January 1, 2023 - January 1, 2024Master of Business Administration at University of Wales Trinity St David
August 1, 2017 - May 31, 2019Bachelor of Science at University of Colombo School of Computing
February 1, 2014 - March 31, 2017Post Baccalaureate Diploma at Douglas College
January 1, 2024 - July 30, 2025Master of Business Administration at University of Wales Trinity St David
August 1, 2017 - May 31, 2019Bachelor of Science at University of Colombo School of Computing
February 1, 2014 - March 31, 2017Qualifications
Digital Marketing Handon Experience: SEMRUSH
April 1, 2024 - April 30, 2024Data Driven Marketing Professionals: Sri Lanka Institute of Marketing (SLIM)
March 1, 2023 - March 31, 2023Certifications of HubSpot software
January 1, 2024 - December 31, 2024Digital Marketing Handon Experience: SEMRUSH
April 1, 2024 - April 30, 2024Data Driven Marketing Professionals: Sri Lanka Institute of Marketing (SLIM)
March 1, 2023 - March 31, 2023Certifications of HubSpot software
January 1, 2024 - December 31, 2024Digital Marketing Handon Experience: SEMRUSH
April 1, 2024 - April 30, 2024Data Driven Marketing Professionals: Sri Lanka Institute of Marketing (SLIM)
March 1, 2023 - March 31, 2023Certifications of HubSpot software
January 1, 2024 - December 31, 2024Digital Marketing Handon Experience- SEMRUSH
April 1, 2024 - April 30, 2024Data Driven Marketing Professionals - Sri Lanka Institute of Marketing (SLIM)
March 1, 2023 - March 31, 2023Certifications of HubSpot software
January 1, 2024 - December 31, 2024Digital Marketing Handon Experience- SEMRUSH
April 1, 2024 - April 30, 2024Data Driven Marketing Professionals - Sri Lanka Institute of Marketing (SLIM)
March 1, 2023 - March 31, 2023Certifications of HubSpot software
January 1, 2024 - December 31, 2024Digital Marketing Hands-on Experience - SEMRUSH
April 1, 2024 - April 30, 2024Data Driven Marketing Professionals - Sri Lanka Institute of Marketing (SLIM)
March 1, 2023 - March 31, 2023HubSpot Software Certification
January 1, 2024 - December 31, 2024Digital Marketing Handson Experience- SEMRUSH
April 1, 2024 - April 30, 2024Data Driven Marketing Professionals - Sri Lanka Institute of Marketing (SLIM)
March 1, 2023 - March 31, 2023Certifications of HubSpot software
January 1, 2024 - December 31, 2024Industry Experience
Professional Services, Financial Services, Non-Profit Organization, Education, Retail, Software & Internet, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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