In October 2022, I created my rebrand of Nokia. I promoted its history relative to its origin, Finland, primarily through the logo and the northern lights. I am in particular proud of this project due to my affluent teamwork with tutors, studio mates and clients, and of my exploration of my rebranded UX design to make it interactive on all surfaces. The official rebrand, which was released in March 2023, resembled it almost exactly – hence why I am extra proud of it.

While studying graphic design at university, I was given the opportunity to create a not-for-profit brand. With my personal values of food and nature in mind, I designed a label for food brands and products that fulfil the requirements to be rewarded the Environmental Consciousness Organisation (ECO) badge. It was through this project that I discovered my love for branding and noticed the power of my eye for detail, as well as teamwork.

While working for Numera Mässor, I was given the opportunity to rebrand their sponsored company Expo Medica. Touching on my passion for nature and health, I recreated the logo and its new identity in terms of colour and different features. The client was very impressed and decided to incorporate my design.