Award-winning Creative & ArtDirector with 20+ years of experience crafting visual strategies for global brands across multi-regional markets.
Award-winning Creative & ArtDirector with 20+ years of experience crafting visual strategies for global brands across multi-regional markets. Expert in transforming complex consumer insights into high-impact 360° campaigns that drive emotional connection and business results. Proven track record in Tier-1 agencies (LeoBurnett, Saatchi & Saatchi) and academic background as aTypography Professor at UBA.
Design of book covers for the international publishing market. Each cover is a story before opening the first page — we work on the visual concept, typography, and composition so the book stands out on the shelf and in digital. A variety of genres: self-help, children’s, thriller, non-fiction, and more. graphicdesigner coverdesign cover books editorial designer
Visual identity for an artisanal gastronomic concept. Elegant and natural design applied to signage, delivery packaging, and brand communication with a strong editorial presence. logo graphicdesigner branding designer
Brand identity for high-performance mushroom-based supplements. Vibrant and modern visual system with application in packaging, color palette differentiated by product line, and communication on social media. logo graphicdesigner branding designer
Complete visual identity development for a coaching community. We created a warm and aspirational brand system — from the logo to applications in stationery, social media, and product mockups — that conveys trust, warmth, and personal growth. logo graphicdesigner branding designer
Branding for an organic infusion brand with a bold and disruptive personality. Energetic identity with expressive typography, kraft packaging, and visual content for social media that stands out in a saturated market. logo graphicdesigner illustrator branding designer
Developing strategic branding and integrated campaigns for independent clients and top-tier agencies; recognized at regional festivals such as El Ojo de Iberoamérica for Trust Cargo and Saatchi campaigns.
Led creative campaigns for top-tier national and international brands, including Cannes Lions‑winning campaigns; notable work for Banco Galicia, Brahma and Munchi's; contributed to campaigns for Samsung, Walmart, and Arcor; recognized for the 'Bon o Bon - Madres Extraordinarias' campaign with multiple Gold and Silver awards (FIAP, El Ojo).
Led creative direction for global FMCG brands (P&G, Corona, Kellogg’s) across key Latin American markets, including Brazil, Mexico, and Chile. Developed 360° campaigns for Samsung, Walmart, and Arcor. Key Achievement: "Bon o Bon - Madres Extraordinarias" campaign, earning multiple Gold and Silver awards (FIAP, El Ojo). Key Achievement: Awarded an Effie for the "Imperfectos"
Post a job and invite Vanesa, or contact them directly. No hidden commission.