Award-winning Creative & ArtDirector with 20+ years of experience crafting visual strategies for global brands across multi-regional markets. Expert in transforming complex consumer insights into high-impact 360° campaigns that drive emotional connection and business results. Proven track record in Tier-1 agencies (LeoBurnett, Saatchi & Saatchi) and academic background as aTypography Professor at UBA.…

Vanesa Pogoda

Award-winning Creative & ArtDirector with 20+ years of experience crafting visual strategies for global brands across multi-regional markets. Expert in transforming complex consumer insights into high-impact 360° campaigns that drive emotional connection and business results. Proven track record in Tier-1 agencies (LeoBurnett, Saatchi & Saatchi) and academic background as aTypography Professor at UBA.…

Available to hire

Award-winning Creative & ArtDirector with 20+ years of experience crafting visual strategies for global brands across multi-regional markets. Expert in transforming complex consumer insights into high-impact 360° campaigns that drive emotional connection and business results. Proven track record in Tier-1 agencies (LeoBurnett, Saatchi & Saatchi) and academic background as aTypography Professor at UBA.

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Language

Spanish; Castilian
Fluent
English
Intermediate
French
Intermediate

Work Experience

Creative & Art Director at Freelance
March 1, 2017 - Present
Developing strategic branding and integrated campaigns for independent clients and top-tier agencies; recognized at regional festivals such as El Ojo de Iberoamérica for Trust Cargo and Saatchi campaigns.
Senior Art Director at Cravero Lanis
April 2, 2008 - November 2, 2008
Led creative campaigns for top-tier national and international brands, including Cannes Lions‑winning campaigns; notable work for Banco Galicia, Brahma and Munchi's; contributed to campaigns for Samsung, Walmart, and Arcor; recognized for the 'Bon o Bon - Madres Extraordinarias' campaign with multiple Gold and Silver awards (FIAP, El Ojo).
Art Director at Del Campo Nazca / Saatchi & Saatchi
March 30, 2005 - March 27, 2008
Crafted visual concepts for P&G, Andes, and Buenos Aires Zoo; part of global recognition campaigns for the 'Zo o - Juntos' campaign, winning Cannes Lions, London Festival, and San Sebastian.
creative director at leo burnett
March 31, 2008 - April 30, 2017
Led creative direction for global FMCG brands (P&G, Corona, Kellogg’s) across key Latin American markets, including Brazil, Mexico, and Chile. Developed 360° campaigns for Samsung, Walmart, and Arcor. Key Achievement: "Bon o Bon - Madres Extraordinarias" campaign, earning multiple Gold and Silver awards (FIAP, El Ojo). Key Achievement: Awarded an Effie for the "Imperfectos"

Education

Typography Professor at UBA
January 11, 2030 - May 4, 2026

Qualifications

Effie Award - Imperfectos campaign for Águila (outstanding market performance)
January 11, 2030 - May 4, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services
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