Hi, I’m Dora Ntoufa, a dynamic media and communications expert with over 11 years of international campaign experience, focused on Greece and Cyprus. I specialize in coordinating cross-functional teams to deliver integrated online and offline strategies for FMCG, automotive, banking, insurance, and retail brands. I’m passionate about turning brand goals into measurable outcomes by combining data-driven media planning with creative collaboration to boost visibility, engagement, and growth. I thrive in fast-paced markets and enjoy mentoring teams to deliver award-winning campaigns. My approach combines media technology, performance analytics, and strategic partnerships to maximize ROI and reach diverse audiences with precision.

Dora Ntoufa

Hi, I’m Dora Ntoufa, a dynamic media and communications expert with over 11 years of international campaign experience, focused on Greece and Cyprus. I specialize in coordinating cross-functional teams to deliver integrated online and offline strategies for FMCG, automotive, banking, insurance, and retail brands. I’m passionate about turning brand goals into measurable outcomes by combining data-driven media planning with creative collaboration to boost visibility, engagement, and growth. I thrive in fast-paced markets and enjoy mentoring teams to deliver award-winning campaigns. My approach combines media technology, performance analytics, and strategic partnerships to maximize ROI and reach diverse audiences with precision.

Available to hire

Hi, I’m Dora Ntoufa, a dynamic media and communications expert with over 11 years of international campaign experience, focused on Greece and Cyprus. I specialize in coordinating cross-functional teams to deliver integrated online and offline strategies for FMCG, automotive, banking, insurance, and retail brands. I’m passionate about turning brand goals into measurable outcomes by combining data-driven media planning with creative collaboration to boost visibility, engagement, and growth.

I thrive in fast-paced markets and enjoy mentoring teams to deliver award-winning campaigns. My approach combines media technology, performance analytics, and strategic partnerships to maximize ROI and reach diverse audiences with precision.

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Language

English
Advanced
Spanish; Castilian
Beginner
Greek, Modern
Fluent

Work Experience

Senior Media Manager at Innovation Leo Burnett | Starcom
January 1, 2024 - January 1, 2024
Developed and executed media strategies aligned with business goals, surpassing ROI targets. Enhanced digital presence through SEO and web traffic monitoring. Collaborated for consistent brand messaging across teams. Implemented innovative features for increased brand recognition. Leveraged media technology expertise to drive efficiency. Optimized media buying for cost savings and diverse audience reach. Mentored agency teams, leading to award-winning campaigns and exceptional client service. Streamlined media planning, significantly boosting campaign effectiveness. Cultivated strategic media partnerships for exclusive offerings and superior performance.
Senior Media Specialist at Innovation / Leo Burnett / Starcom
January 1, 2022 - January 1, 2022
Mastered marketing, ahead on trends, understood Gen Z and millennial behavior. Educated internal and external stakeholders on industry trends, fostering a learning culture. Proactively handled PR and resolved issues efficiently, maintaining a reputation for problem-solving. Provided expert communication consulting tailored to objectives. Researched industry trends and insights for precise targeting. Designed communication strategies and media plans for optimal results. Monitored and reported campaign data, optimizing it in real-time. Managed workflow for consistent client satisfaction and loyalty. Evaluated and optimized campaigns for KPIs and objectives. Coordinated client events, managing budgets and media.
Media Planner Executive - TV Buying at Tempo OMD
January 1, 2020 - January 1, 2020
Delivered strategic communication consulting, aligning seamlessly with client objectives. In-depth industry research & competitor analysis to value consumer insights for better targeting. Articulated comprehensive communication strategies and meticulously crafted media plans. Kept a close eye on campaigns, improving strategies with new ways of reporting. Conceptualized creative media approaches, driving significant increases in client sales. Efficiently managed workflow to guarantee consistent client satisfaction and foster loyalty. Skillfully negotiated advantageous media advertising rates.
Media Planner Executive - TV Buying at Universal Media (IPG)
January 1, 2017 - January 1, 2017
Dedicated to researching and evaluating market data. Experienced in supervising media campaign implementation. Proficient in identifying and analyzing target audience behavior and characteristics. Strategically selects media outlet combinations for diverse campaigns. Effective in preparing and presenting compelling campaign proposals to clients. Focused on evaluating the success of media advertising plans and campaigns.
Social Media Consultant at Freelance
January 1, 2017 - November 19, 2025
Crafted engaging social media content in line with brand strategy, targeting precise demographics. Proactively engaged with customers, addressing inquiries and feedback. Executed innovative social media campaigns, managing budgets effectively. Used data insights to continuously optimize campaigns, achieving cost-effective PPC advertising. Conducted client meetings, pitching innovative campaigns for alignment and support.

Education

Bachelor in Marketing at Technological Educational Institute of Athens
January 11, 2030 - January 1, 2014
ERASMUS Program at University of Carlow, Ireland
January 1, 2012 - January 1, 2012

Qualifications

IPA Foundation Certificate (EACA)
January 1, 2016 - November 19, 2025
Facebook Blueprint eLearning
January 1, 2019 - November 19, 2025
International Diploma in Travel and Tourism
January 1, 2018 - November 19, 2025
Presentation Skills: What does it take to host an event? (EY Foundation)
January 1, 2023 - November 19, 2025
Crisis Management Workshop
January 1, 2024 - November 19, 2025
Cannes Lions Creative Leadership
January 1, 2024 - November 19, 2025

Industry Experience

Consumer Goods, Financial Services, Media & Entertainment, Professional Services, Retail