Hi, I’m EY LEE, a multidisciplinary Art Director with experience across agency and retail environments. I develop brand identity systems, packaging, and campaign visuals from concept to final visual finishing. I thrive at translating ideas into refined visuals, collaborating with photographers, 3D designers, and marketing teams to create cohesive experiences across in-store and digital touchpoints.…

EY LEE

Hi, I’m EY LEE, a multidisciplinary Art Director with experience across agency and retail environments. I develop brand identity systems, packaging, and campaign visuals from concept to final visual finishing. I thrive at translating ideas into refined visuals, collaborating with photographers, 3D designers, and marketing teams to create cohesive experiences across in-store and digital touchpoints.…

Available to hire

Hi, I’m EY LEE, a multidisciplinary Art Director with experience across agency and retail environments. I develop brand identity systems, packaging, and campaign visuals from concept to final visual finishing.

I thrive at translating ideas into refined visuals, collaborating with photographers, 3D designers, and marketing teams to create cohesive experiences across in-store and digital touchpoints.

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Skills

Experience Level

Language

English
Fluent
Chinese
Intermediate
Malay
Intermediate

Work Experience

Sir Art Director @ Grey Group Pte Ltd at Grey Group Pte Ltd
March 10, 2014 - October 10, 2022
Responsible for communications design and concept development. Worked on retail design strategy including instore POS, collaborated with 3D designers to execute creative in-store and retail environments. Led new packaging and product range design and development. Directed photoshoot concepts, briefs, and delivery. Collaborated with marketing teams to ideate creative digital content such as eCOM social media.
Art Director @ Grey Commerce Collective at Grey Group Pte Ltd
March 1, 2014 - October 1, 2022
Led design communications & visuals for retail & commerce initiatives, including master visuals, packaging concepts, 3D collaboration, VM display concepts and in-store communications. Drove consistency of brand identity across channels and supported eCommerce/social content strategies.
Freelance Art Director at GOSH Advertising Pte Ltd
June 1, 2013 - February 1, 2014
Delivered end-to-end art direction and concepts for campaigns across beauty, pharmaceutical, FMCG and technology clients; responsibilities included instore POS concepts, packaging ideas, photoshoot briefs, direction and delivery, and collaboration with marketing for digital content.
Art Director at BDC PTE LTD
July 1, 2011 - May 1, 2013
Led creative concepts and art direction for campaigns; managed 2D design and packaging initiatives; collaborated with cross-functional teams to deliver integrated campaigns.
SNR.GD / ART DIRECTOR at BDC PTE LTD
March 1, 2008 - June 1, 2011
Senior Graphic Designer / Art Director responsible for design direction across multiple brands, including packaging and brand visuals for campaigns.
ART DIRECTOR OF PHOTOGRAPGHY & D.I at INMAGINE SDN BHD
March 1, 2005 - February 1, 2008
Directed photography and digital imaging (D.I), overseeing photo shoots, retouching and layout integration with brand storytelling.
SENIOR GRAPHIC DESIGNER at RNF CONCEPT HOUSE SDN BHD
March 1, 2001 - February 1, 2005
Senior graphic designer responsible for visual concepts, layout execution and asset creation across campaigns.
VISUALIZER CUM DESIGNER at LECHA ADVERTISING SDN BHD
April 1, 1997 - February 1, 2001
Visualizer and designer focused on concept development, layout design and campaign visuals.
Multidisciplinary Art Director (Project-based)
April 1, 1997 - February 1, 2001
Led concept development and visual communication across brand identity, packaging, and campaign visuals for project-based engagements; refined visual executions and collaborated with cross-disciplinary teams.
Visualizer cum Designer at Lecha Advertising Sdn Bhd
March 1, 2001 - February 1, 2005
Created visual concepts and design assets, translating client briefs into visuals across print and digital media.
Senior Graphic Designer at RNF Concept House Sdn Bhd
March 1, 2005 - February 1, 2008
Led graphic design output, contributing to brand visuals and print collateral across multiple campaigns.
Art Director of Photography & D.I at Inmagine Sdn Bhd
March 1, 2008 - June 30, 2011
Directed art direction for photography and digital imaging, overseeing retouching and post-production workflows.
Senior Art Director at Grey Group Pte Ltd (Grey Commerce Collective)
March 1, 2014 - October 1, 2022
Concept development and visual communication design for integrated brand and retail campaigns; developed in-store retail communications and shopper experience; collaborated with 3D teams on retail displays; packaging and product range design; art direction for product photoshoots; partnered with marketing for digital content across e-commerce and social media.
Multidisciplinary Art Director (Project-based)
April 1, 2023 - Present
Ongoing project-based creative leadership; continuing concept development and visual execution across brand identity, packaging, and campaign visuals.
Senior Graphic Designer at LECHA ADVERTISING SDN BHD
March 1, 2001 - February 1, 2005
Graphic design and campaign artwork development for advertising clients.
Art Director of Photography & DI at RNF CONCEPT HOUSE SDN BHD
March 1, 2005 - February 1, 2008
Led photography direction and digital imaging for campaigns.
Senior Graphic Designer / Art Director at INMAGINE SDN BHD
March 1, 2008 - June 1, 2011
Senior GD / Art Director for photography and DI; oversaw design and image finishing.
Senior Art Director at GREY GROUP PTE LTD / GREY COMMERCE COLLECTIVE
March 1, 2014 - October 1, 2022
Concept development and visual communication design for integrated brand and retail campaigns; in-store communications; packaging; product photography direction.

Education

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Qualifications

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Industry Experience

Consumer Goods, Healthcare, Retail, Media & Entertainment, Professional Services, Software & Internet, Other

Skills

Experience Level