I’m Thomas Tsai, a UX Designer / Strategist based in Atlanta, GA. I’ve spent over 20 years shaping the design of high-traffic sites and apps across healthcare, finance, and retail. I focus on user-centric, data-driven solutions that balance user needs with business goals. I lead cross-functional teams, conduct in-depth user research, and translate insights into actionable UX strategy and information architecture. I’ve built lasting partnerships with major clients nationwide, including Dodge, JPMorgan Chase, Lowe’s, NCR, Samsung, and Sharecare, delivering interfaces that are intuitive, accessible, and scalable.

Thomas Tsai

I’m Thomas Tsai, a UX Designer / Strategist based in Atlanta, GA. I’ve spent over 20 years shaping the design of high-traffic sites and apps across healthcare, finance, and retail. I focus on user-centric, data-driven solutions that balance user needs with business goals. I lead cross-functional teams, conduct in-depth user research, and translate insights into actionable UX strategy and information architecture. I’ve built lasting partnerships with major clients nationwide, including Dodge, JPMorgan Chase, Lowe’s, NCR, Samsung, and Sharecare, delivering interfaces that are intuitive, accessible, and scalable.

Available to hire

I’m Thomas Tsai, a UX Designer / Strategist based in Atlanta, GA. I’ve spent over 20 years shaping the design of high-traffic sites and apps across healthcare, finance, and retail. I focus on user-centric, data-driven solutions that balance user needs with business goals.

I lead cross-functional teams, conduct in-depth user research, and translate insights into actionable UX strategy and information architecture. I’ve built lasting partnerships with major clients nationwide, including Dodge, JPMorgan Chase, Lowe’s, NCR, Samsung, and Sharecare, delivering interfaces that are intuitive, accessible, and scalable.

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Work Experience

Principal UX Designer / Architect at Tsai Consulting
September 1, 2010 - Present
Led UX strategies for diverse clients, enhancing user satisfaction and engagement; Directed UX team for optimizing design processes and ensuring quality; Conducted in-depth user research and translated insights into actionable UX findings; Collaborated with product managers, designers & developers, fostering innovative solutions; Established strong partnerships with major clients nationwide including Dodge, JPMorgan Chase, Lowe’s, NCR, Samsung and Sharecare
Senior UX Architect at Macquarium
November 1, 2007 - September 1, 2010
Led UX team of 8 including UX Architects, Designers, Content Strategists & Business Analysts for the Yahoo! Account and managed up to 30 concurrent projects in varying stages. Increased site engagement to 1M+ monthly views, resulting in extended renewals & investments
UI Designer / Information Architect at EZ Prints
March 1, 2004 - November 1, 2007
Created custom interfaces & photo solutions, elevating the visual appeal & usability of e-commerce. Oversaw digital asset management, ensuring seamless integration across corporate & custom sites
Product Designer at Hubbell Lighting
March 1, 1999 - March 1, 2001
Developed innovative light fixtures and concepts for market-leading products. Researched trends to inform design strategy to enhance market relevance

Education

Master of Science, Information Design & Technology at Georgia Institute of Technology
January 11, 2030 - January 1, 2004
Bachelor of Science, Industrial Design at Georgia Institute of Technology
August 1, 1994 - May 1, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Financial Services, Retail, Software & Internet, Computers & Electronics, Professional Services