Performance Marketing & Creative at Dairy MAX International — Official Helly Hansen Workwear Distributor

Delivered 5.17x return on ad spend (ROAS) on the primary Google Ads account, generating RON 712K (~€140K) revenue from RON 138K (~€27K) ad spend across 975 conversions. Managed Google Ads and Meta Ads end to end for multiple e-commerce brands, owning strategy, audience targeting, ad creative, bidding, budget allocation, and reporting against ROAS, CPA, CTR, and Google Analytics 4. Built and operated an email marketing program in Klaviyo; automated flows generated ~RON 175K (~€34K) in 12 months at 30%+ open rates. Launched customer loyalty and win-back campaigns, including Google Ads Customer Match audiences built from a cleaned first-party customer database. Produced campaign creative in-house (static/video ads, motion graphics, email design, and landing page copy) to reduce turnaround time from weeks to days.

Graphic Designer & Social Media Specialist at DAIRY MAX

Designed and delivered graphic posts for social media to align with marketing campaigns and brand identity. Developed and implemented social media strategies across Facebook, Instagram, and TikTok to increase engagement, awareness, and sales. Produced digital assets and visuals for websites and paid ads, ensuring consistent design and optimized user experience. Monitored campaign performance using Google Analytics and Meta Ads Manager, applying data insights to improve results.

Store Manager at SPORT VISION

Increased quarterly sales by 25% through targeted promotions and optimized inventory management. Analyzed KPIs and executed strategies to improve conversion rates. Supervised and motivated team members to uphold operational standards and deliver high-quality service. Ensured compliance with company procedures and maintained accurate inventory levels.

Assistant Manager at SINSAY

Boosted sales by 15% by aligning team performance with KPI targets and customer service goals. Conducted employee evaluations and implemented development plans to improve staff competency. Designed schedules and delegated tasks to optimize workflow. Initiated strategic actions to achieve targets and strengthen store performance.

Project Trainer at Sinsay – 'Good to See You' Project

Conducted 50+ national workshops for onboarding new store teams. Increased employee competency by 30% within the first month of store openings. Utilized multimedia tools (PowerPoint, video conferencing) to deliver engaging training. Provided mentorship and ensured consistent, high-quality training across regions.

Senior Sales Assistant at SINSAY

Increased monthly sales by 30% through upselling techniques and effective merchandising. Monitored competitor activity and assisted management in implementing strategic responses. Supported onboarding and training of new sales assistants.

Sales Assistant at SINSAY

Delivered outstanding customer service and supported day-to-day store operations. Processed transactions efficiently and maintained organized product displays.

Provided brand identity, digital/print design, motion graphics, and social media creative to clients from brief to final delivery. Designed and built client websites end to end and deployed them to production. Maintained in-house creative capacity to enable same-week concept testing for paid campaigns without external design support.