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I am a results-driven SEO specialist and digital marketing consultant with 8+ years of experience helping clients grow brands and engage audiences through data-driven strategies, content design, and web development. I specialize in turning insights into actionable plans, optimizing campaigns, and delivering sustainable results in competitive, niche markets. I enjoy collaborating across teams to improve processes, align stakeholders, and manage projects from concept to completion while crafting campaigns that boost visibility, traffic, and conversions.…I am a results-driven SEO specialist and digital marketing consultant with 8+ years of experience helping clients grow brands and engage audiences through data-driven strategies, content design, and web development. I specialize in turning insights into actionable plans, optimizing campaigns, and delivering sustainable results in competitive, niche markets. I enjoy collaborating across teams to improve processes, align stakeholders, and manage projects from concept to completion while crafting campaigns that boost visibility, traffic, and conversions.

Thomas Watson

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I am a results-driven SEO specialist and digital marketing consultant with 8+ years of experience helping clients grow brands and engage audiences through data-driven strategies, content design, and web development. I specialize in turning insights into actionable plans, optimizing campaigns, and delivering sustainable results in competitive, niche markets. I enjoy collaborating across teams to improve processes, align stakeholders, and manage projects from concept to completion while crafting campaigns that boost visibility, traffic, and conversions.…I am a results-driven SEO specialist and digital marketing consultant with 8+ years of experience helping clients grow brands and engage audiences through data-driven strategies, content design, and web development. I specialize in turning insights into actionable plans, optimizing campaigns, and delivering sustainable results in competitive, niche markets. I enjoy collaborating across teams to improve processes, align stakeholders, and manage projects from concept to completion while crafting campaigns that boost visibility, traffic, and conversions.

Available to hire

I am a results-driven SEO specialist and digital marketing consultant with 8+ years of experience helping clients grow brands and engage audiences through data-driven strategies, content design, and web development.

I specialize in turning insights into actionable plans, optimizing campaigns, and delivering sustainable results in competitive, niche markets. I enjoy collaborating across teams to improve processes, align stakeholders, and manage projects from concept to completion while crafting campaigns that boost visibility, traffic, and conversions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

SEO Specialist at WatsonWebSolutions

October 1, 2012 - Present

Doing SEO as an independent contractor for various agencies and small businesses. Audited client websites to analyze SEO opportunities and produced data-driven reports informing action plans. Led client-facing communications, managed requests, and provided recommendations for future web-based projects. Worked with clients across multiple verticals, including healthcare, education, and professional services. Facilitated process improvements, optimized workflows, and coordinated resource allocation to achieve milestones.

SEO Specialist at Hyport Digital

March 31, 2024 - September 13, 2025

Led the SEO team in creating strategic recommendations for client campaigns, including content optimization, internal linking, and website-structure recommendations. Improved multiple client websites to top 10 rankings within 3-4 months of campaigns.

Content Lead at Caesars Entertainment

June 30, 2023 - September 13, 2025

Maintained relationships with stakeholders, updated the corporate website, and assisted the team in ensuring support tickets were handled promptly. Worked directly with stakeholders to resolve requests and managed/optimized over 100 property pages on the corporate site.

Team Lead Local SEO at Caesars Entertainment

March 31, 2023 - September 13, 2025

Managed business listings on Google, Yelp, and Yext; led listing-related communications and stakeholder requests while boosting traction for all listings. Improved click-through rates on business listings and managed 300+ listings.

SEO Specialist at Caesars Entertainment

July 31, 2021 - September 13, 2025

Led strategy and implementation of SEO-based recommendations to increase organic traffic and revenue across multiple high-value properties; managed digital business listings and oversaw local and affiliate promotions. Conducted technical SEO audits, used SEO tools, and collaborated with cross-functional teams to improve site performance and keyword rankings. Led the team to source significant daily revenue and achieved top-3 rankings for key terms.