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Hi, I’m Thom Fain, an international Content Strategist with 15+ years helping US and Japanese brands grow audiences and engagement. I specialize in creating Western-friendly content that still respects Japanese business objectives, and I thrive on leading cross-cultural teams to deliver measurable results. Based in Tokyo, I work across US and Japan markets, currently contributing as a professional broadcaster for CyberAgent and collaborating with Western media partners to drive global campaigns that resonate with diverse audiences.…Hi, I’m Thom Fain, an international Content Strategist with 15+ years helping US and Japanese brands grow audiences and engagement. I specialize in creating Western-friendly content that still respects Japanese business objectives, and I thrive on leading cross-cultural teams to deliver measurable results. Based in Tokyo, I work across US and Japan markets, currently contributing as a professional broadcaster for CyberAgent and collaborating with Western media partners to drive global campaigns that resonate with diverse audiences.

Thom Fain

Copywriter, Content Strategist, Video Editor, +2

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Hi, I’m Thom Fain, an international Content Strategist with 15+ years helping US and Japanese brands grow audiences and engagement. I specialize in creating Western-friendly content that still respects Japanese business objectives, and I thrive on leading cross-cultural teams to deliver measurable results. Based in Tokyo, I work across US and Japan markets, currently contributing as a professional broadcaster for CyberAgent and collaborating with Western media partners to drive global campaigns that resonate with diverse audiences.…Hi, I’m Thom Fain, an international Content Strategist with 15+ years helping US and Japanese brands grow audiences and engagement. I specialize in creating Western-friendly content that still respects Japanese business objectives, and I thrive on leading cross-cultural teams to deliver measurable results. Based in Tokyo, I work across US and Japan markets, currently contributing as a professional broadcaster for CyberAgent and collaborating with Western media partners to drive global campaigns that resonate with diverse audiences.

Available to hire

Hi, I’m Thom Fain, an international Content Strategist with 15+ years helping US and Japanese brands grow audiences and engagement. I specialize in creating Western-friendly content that still respects Japanese business objectives, and I thrive on leading cross-cultural teams to deliver measurable results.

Based in Tokyo, I work across US and Japan markets, currently contributing as a professional broadcaster for CyberAgent and collaborating with Western media partners to drive global campaigns that resonate with diverse audiences.

Skills

Copywriting

Branding

WordPress

Experience Level

Copywriting

Expert

Branding

Expert

WordPress

Expert

Language

English

Fluent

Work Experience

Content Strategist & Performance Marketer at Freelance

January 1, 2009 - Present

Built content strategies and executed marketing campaigns for 8 clients across auto, tech, entertainment, and higher education; led cross-functional content teams across multiple time zones; developed integrated marketing strategies contributing to client growth.

Founder & Editorial Advisor at Monthly Puroresu LLC

August 1, 2020 - Present

Built a digital brand from startup to 20K+ social media followers and 20K weekly readers through integrated content strategy and SEO optimization; led a global team of writers; produced 13 print issues over 4 years; managed e-commerce, web content strategy, and area photography/videography.

Content Strategist at Fair.com

March 1, 2018 - November 1, 2019

Led content strategy for a major e-commerce platform; developed a comprehensive content calendar using CMS; implemented SEO best practices to drive organic traffic and user engagement.

Copywriter at Freelance

July 1, 2020 - December 1, 2023

Wrote and optimized 50+ pages of web copy for UCLA using SEO principles; crafted CRM and email campaign copy for clients; managed blog content and campaign copy for PlayVSP program.

Program Coordinator at University of Washington

May 1, 2017 - December 1, 2017

Achieved 200% social media growth through strategic content development and targeted advertising for a sports medicine institute; produced quarterly budget and ROI reports for NFL partnership stakeholders.

Political Content Specialist at Gannett | USA TODAY Network

February 1, 2016 - January 1, 2017

Produced 600+ syndicated articles for 125+ daily publications reaching 1M+ readers during the 2016 election cycle; analyzed policy and campaign announcements to craft columns and daily news.

English PR & Content Producer at Bushiroad Inc.

March 1, 2024 - March 1, 2025

Drove international brand awareness for Stardom wrestling organization; grew English social media following by 10,215 with 1.9M engagements and 5.5M media views; managed Western media relationships; coordinated translations and subtitling for streaming events; collaborated with Japanese marketing to align campaigns.

Professional Broadcaster at CyberAgent Inc.

April 1, 2025 - Present

Deliver live English commentary for Wrestle Universe combat sports streaming platform, adapting content for international audiences while maintaining authentic Japanese cultural elements.