I have 15+ years of experience in digital marketing,
media strategy, and team leadership to drive impactful results.
Over my career, I have consistently delivered innovative solutions
and measurable growth while managing large-scale campaigns
and building strong client relationships.
In my previous role as Associate Director at OMD, I oversaw
multimillion-dollar media budgets and led teams to execute
seamless campaigns across diverse industries. I have
implemented tools and processes, such as campaign automation
using BigQuery and Search Ads 360, reducing delivery time by
75% while enhancing efficiency. At Etihad Aviation Group, I led
global campaigns, fostered key partnerships, and developed
data-driven marketing strategies that delivered exceptional
results.
My expertise spans performance and branding campaigns, A/B
testing, e-commerce strategy, and app-based growth initiatives. I
have consistently exceeded KPIs, including increasing a client’s
revenue by 150% YoY while maintaining a ROAS of 8 YoY.
Additionally, I take pride in mentoring teams, introducing
performance review systems, and fostering a culture of
continuous improvement.
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