Available to hire
I’m a broadcast professional with more than six years of experience leading high-level sports and studio production for national and international audiences. I’ve directed Iceland’s highest-profile sporting broadcasts, including FIFA World Cup and UEFA European Championship coverage across soccer and handball, delivering visuals and narratives that engage large audiences.
My work spans playout, graphics, editorial direction, podcast production, and live broadcast design—working at the intersection of storytelling and technology to bring complex sports events to life.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Icelandic
Advanced
English
Fluent
Work Experience
Broadcast Design and Editorial Direction at SYN
July 1, 2023 - December 1, 2025Led editorial strategy for Champions League and Premier League coverage at Iceland’s leading commercial broadcaster, shaping studio narratives, analysis and run-of-show structure. Managed graphic elements and designed templates in Photoshop, delivering league-standard visuals that strengthened on-air storytelling. Collaborated closely with operators and producers to align on-air graphics with editorial flow and analysis.
Director, Sports Broadcast at RUV (National Broadcaster of Iceland)
January 1, 2022 - December 1, 2025Directed multi-camera live studio coverage of major international tournaments, including the FIFA World Cup and UEFA European Championship, reaching up to 50% of Iceland’s population. Supported the development of digital media strategy, assisting with content planning and broadcast-to-digital alignment. Directed live multi-camera broadcasts across multiple sports, leading crews of 20–25 across on-air talent, technical, and production roles while overseeing pre-planning, camera mapping, talent coordination, and OB truck operations for international matches and domestic cup competitions. Helped launch Iceland’s first live virtual studio production in collaboration with Pixotope, with the virtual studio built and delivered in just three months. Also supported the integration of Ross Piero for real-time analysis.
Freelance Roles (Graphics, Replay, and Studio Work) at Various Roles
May 1, 2019 - December 1, 2025Operated graphics (Ross XPression) and replay systems (MIRA/3Play/EVS) for live broadcasts across multiple sports in studio and OB environments - for DAZN, RUV and SYN. Designed on-screen graphics for RUV and SYN, covering both studio shows and live match broadcasts, and led the redesign of RUV’s graphic identity. Oversaw projects, including team management, production workflows, visual and editorial content, for RUV ensuring each broadcast meets the highest quality standards.
Podcast Producer and Host at Kjarninn and Visir
August 1, 2016 - November 1, 2018Hosted and produced the weekly soccer podcast Punktur og Besta for Visir, Iceland’s leading online media platform. Created, produced, and hosted Sparkvarpið at Kjarninn, Iceland’s second ever soccer podcasts, exploring the cultural, historical, and political stories of the game.
Education
Bachelor’s Degree in Public Relations and Media at University of Bifrost
January 11, 2030 - February 1, 2025Qualifications
Industry Experience
Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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