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I'm a hands-on product designer with 10+ years of experience turning ideas into market-ready products across startups, agencies, and innovation studios, with recent focus on GenAI and LLMs. I help early-stage to $10M ARR companies and innovation teams turn big visions into practical solutions, and I’ve led impact across Merit America, TailorU Collective, and multiple equity-driven launches. I’m passionate about making AI work for people—designing inclusive experiences and guiding teams through AI workflow integration.…I'm a hands-on product designer with 10+ years of experience turning ideas into market-ready products across startups, agencies, and innovation studios, with recent focus on GenAI and LLMs. I help early-stage to $10M ARR companies and innovation teams turn big visions into practical solutions, and I’ve led impact across Merit America, TailorU Collective, and multiple equity-driven launches. I’m passionate about making AI work for people—designing inclusive experiences and guiding teams through AI workflow integration.

Thu Do

Product Designer, UX Designer, Designer, +2

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I'm a hands-on product designer with 10+ years of experience turning ideas into market-ready products across startups, agencies, and innovation studios, with recent focus on GenAI and LLMs. I help early-stage to $10M ARR companies and innovation teams turn big visions into practical solutions, and I’ve led impact across Merit America, TailorU Collective, and multiple equity-driven launches. I’m passionate about making AI work for people—designing inclusive experiences and guiding teams through AI workflow integration.…I'm a hands-on product designer with 10+ years of experience turning ideas into market-ready products across startups, agencies, and innovation studios, with recent focus on GenAI and LLMs. I help early-stage to $10M ARR companies and innovation teams turn big visions into practical solutions, and I’ve led impact across Merit America, TailorU Collective, and multiple equity-driven launches. I’m passionate about making AI work for people—designing inclusive experiences and guiding teams through AI workflow integration.

Available to hire

I’m a hands-on product designer with 10+ years of experience turning ideas into market-ready products across startups, agencies, and innovation studios, with recent focus on GenAI and LLMs. I help early-stage to $10M ARR companies and innovation teams turn big visions into practical solutions, and I’ve led impact across Merit America, TailorU Collective, and multiple equity-driven launches. I’m passionate about making AI work for people—designing inclusive experiences and guiding teams through AI workflow integration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Incubation and Product Design at MERIT AMERICA

January 1, 2025 - January 1, 2025

Led the Incubation practice, identifying and developing new AI products and B2B markets; contributed to the organization’s $100M fundraising. Directed a cross-functional experience design team to deliver inclusive, high-impact learning experiences, contributing to 10% learner retention gains and sustained 70% wage gains. Spearheaded end-to-end design and launch of multiple career tracks and coaching platforms, integrating ML/AI solutions (Kyron AI) to streamline learning materials by 50% and expand access at scale. Led the initial design of an LLM-powered AI job recommendation engine using Lightcast data and promoted AI integration across operations with Custom GPT models.

Product Design Lead & AI Specialist (Patent Holder) at TAILORU COLLECTIVE

January 1, 2025 - January 1, 2025

Hands-on design and delivery for the launch and product optimization of 20 startups; shortened time-to-market and improved retention-driven conversions. Led prototyping, market testing, and development of agentic AI products. Patented and launched TAILOAR, an AI-powered AR/computer vision solution that connected tailors and customers during the pandemic, reducing product return rates by 30% and increasing user engagement by 25%. Developed AI tools to augment human creativity (Learn by Doing YouTube channel) and facilitated community workshops, translating complex AI concepts into accessible, applied solutions. Audited and trained product and creative professionals on AI workflow integration, providing guidance with agencies and research professionals.

Head of UX at UNCOMMONGOOD

January 1, 2023 - January 1, 2023

Directed a cross-functional team of 5 researchers, UX/UI designers, and product designers to launch a B2B2C SaaS platform, securing a $1M+ pre-seed raise and boosting feature adoption and user engagement by 20%.

Adjunct Faculty at MICA – Master’s in User Experience Design

January 1, 2022 - January 1, 2022

Adjunct faculty teaching UX design to graduate students.

Startup Product Design Advisor at TECHSTARS

January 1, 2022 - October 31, 2025

Mentored 12+ startup founders on product strategy, design, and team recruitment; drove business growth and operational efficiency. Advised DeltaGen (AI-enhanced win-loss analysis) on leveraging ML and GenAI to disrupt the go-to-market space.

Lead Instructor at Flatiron School

January 1, 2020 - January 1, 2020

Lead instructor for UX/UI Design.

Director of Product Design at ALLOY CONSULTING

January 1, 2019 - January 1, 2019

Led a 6-person team in driving product strategy, information architecture, design, and implementation of knowledge management and data analytics platforms for high-profile clients, including Boston Consulting Group and PwC.

Head of Product & CX at TASTEMAKERS AFRICA

December 1, 2018 - December 1, 2018

Orchestrated MVP launch in collaboration with founding and in-market teams, leading to early traction, improved user retention signals, and inclusion in materials that supported a $1M pre-seed raise.

Senior CRM Manager at IRIS WORLDWIDE CONSULTING

January 1, 2018 - January 1, 2018

Drove CRM strategy and oversaw creative execution for six Data-Driven Marketing clients, generating $500K in revenue and delivering all projects on time and within budget, achieving a 10/10 NPS.

UX Lead & Creative Technologist at IRIS WORLDWIDE CREATIVE AGENCY

January 1, 2016 - January 1, 2016

Headed the User Experience and Creative Technology practice, driving the adoption of NFTs, conversational chatbots, mobile projections, and AI facial recognition across campaigns for clients including Samsung, Barclays, and Miller’s.