CGI artist at Elmwood London, I specialise in Visual Design, CGI, branding, art direction with XR, AR, VR and AI-driven workflows for premium clients, guiding projects from concept through production to luminous completion with an obsessive eye for craft. I think in pixels, physics and narrative moments so images do more than look beautiful: they feel true. I’m fluent in Cinema 4D [redshift/octane], Blender, Twinmotion, SketchUp, After Effects, Premiere Pro and the Adobe suite, and I prototype atmospheres with tools like Firefly, Stable Diffusion, Google AI studio [vibe coding], Runway, Sora, Veo and Nvidia Models platform. I have been involved in projects for Disney, Marvel Studios, Jonathan Yeo Studio, Canada Goose, Thames & Hudson, Thomas Heatherwick and Etihad Airways. I have experience working in experiential design, packaging, branding, visualization, and concept art. My work has been exhibited at The Design Museum, London; I have mentored and guest-lectured at UAL and Istituto Marangoni; and I’m the author of a debut book (5-star on Amazon) with another forthcoming; and I am constantly coaching recent graduates refine portfolios for landing entry level jobs. I exist in the intersection of technology, imagination, and beauty. That is my creative superpower. I hope that what I do brings joy and excitement to the whole world. As a creative with experience in creative agencies, consumer brands, luxury markets and the entertainment business my practice is equal parts engineer and poet. I am truly passionate about storytelling (shortfilms in my folio), I obsess over the last 1%, because that is where a thought becomes memory, a memory becomes an emotion, an emotion becomes change.

Santiago Martínez Mercado CGI

CGI artist at Elmwood London, I specialise in Visual Design, CGI, branding, art direction with XR, AR, VR and AI-driven workflows for premium clients, guiding projects from concept through production to luminous completion with an obsessive eye for craft. I think in pixels, physics and narrative moments so images do more than look beautiful: they feel true. I’m fluent in Cinema 4D [redshift/octane], Blender, Twinmotion, SketchUp, After Effects, Premiere Pro and the Adobe suite, and I prototype atmospheres with tools like Firefly, Stable Diffusion, Google AI studio [vibe coding], Runway, Sora, Veo and Nvidia Models platform. I have been involved in projects for Disney, Marvel Studios, Jonathan Yeo Studio, Canada Goose, Thames & Hudson, Thomas Heatherwick and Etihad Airways. I have experience working in experiential design, packaging, branding, visualization, and concept art. My work has been exhibited at The Design Museum, London; I have mentored and guest-lectured at UAL and Istituto Marangoni; and I’m the author of a debut book (5-star on Amazon) with another forthcoming; and I am constantly coaching recent graduates refine portfolios for landing entry level jobs. I exist in the intersection of technology, imagination, and beauty. That is my creative superpower. I hope that what I do brings joy and excitement to the whole world. As a creative with experience in creative agencies, consumer brands, luxury markets and the entertainment business my practice is equal parts engineer and poet. I am truly passionate about storytelling (shortfilms in my folio), I obsess over the last 1%, because that is where a thought becomes memory, a memory becomes an emotion, an emotion becomes change.

Available to hire

CGI artist at Elmwood London, I specialise in Visual Design, CGI, branding, art direction with XR, AR, VR and AI-driven workflows for premium clients, guiding projects from concept through production to luminous completion with an obsessive eye for craft. I think in pixels, physics and narrative moments so images do more than look beautiful: they feel true. I’m fluent in Cinema 4D [redshift/octane], Blender, Twinmotion, SketchUp, After Effects, Premiere Pro and the Adobe suite, and I prototype atmospheres with tools like Firefly, Stable Diffusion, Google AI studio [vibe coding], Runway, Sora, Veo and Nvidia Models platform.

I have been involved in projects for Disney, Marvel Studios, Jonathan Yeo Studio, Canada Goose, Thames & Hudson, Thomas Heatherwick and Etihad Airways. I have experience working in experiential design, packaging, branding, visualization, and concept art. My work has been exhibited at The Design Museum, London; I have mentored and guest-lectured at UAL and Istituto Marangoni; and I’m the author of a debut book (5-star on Amazon) with another forthcoming; and I am constantly coaching recent graduates refine portfolios for landing entry level jobs.

I exist in the intersection of technology, imagination, and beauty. That is my creative superpower. I hope that what I do brings joy and excitement to the whole world.

As a creative with experience in creative agencies, consumer brands, luxury markets and the entertainment business my practice is equal parts engineer and poet. I am truly passionate about storytelling (shortfilms in my folio), I obsess over the last 1%, because that is where a thought becomes memory, a memory becomes an emotion, an emotion becomes change.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Freelance 3D Visualiser at Self-employed / Freelance
January 1, 2023 - January 1, 2024
Drove innovative 3D visualisation and art direction for prestigious brands including Thames & Hudson and Etihad Airways. Collaborated with top design teams and creative directors to shape architectural layouts and bespoke lighting solutions. Managed modelling projects for high-profile productions such as Mission Impossible 7 and Canada Goose.
Sr. Art Director at Vinter Marketing
January 1, 2024 - Present
Directed design teams to create visuals, immersive experiences, and campaigns for global brands (Disney, Marvel, Call of Duty, HBO, Sony Pictures). Oversaw premieres and activations for major titles, including Wakanda Forever and She-Hulk. Collaborated with cross-functional teams to align the creative vision with brand strategy. Led social media content creation with thousands of weekly interactions. Supported SME growth during the 2021 summer lockdown and launched a Jewelry and Calaverita Design Studio.

Education

BA (Hons): Visual Design for Integrated Multimedia Communication at NABA (Nuova Accademia di Belle Arti)
January 1, 2018 - January 19, 2026
BA: Graphic Design at IBERO (Universidad Iberoamericana)
January 1, 2020 - January 1, 2022
Certificate: Visual Design at Istituto Marangoni
January 1, 2022 - January 1, 2024

Qualifications

Visual Design Certificate
January 11, 2030 - January 19, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other
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