Content Writer, CRM & Social Media at Malta Today

Led or supported production and content creation across social media and editorial channels. Developed and managed strategic content calendars and posting schedules to ensure consistent brand communication. Oversaw end-to-end social media management including community engagement, monitoring and analysing performance, and strengthening brand reputation through proactive community management. Researched and produced high-quality editorial content for both digital and print publications, including long-form and short-form articles, listicles, travel itineraries, and interview-based features. Conducted interviews and transcribed them to transform insights into compelling newspaper and magazine features. Reviewed and edited content for compliance with editorial standards, SEO best practices, brand guidelines, and publication quality requirements.