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Digital 360 marketing professional with experience across SEO, AI search, paid media, social, partnerships, and eCommerce in multinational and startup environments. Proven track record of scaling traffic, revenue, and brand visibility through data-driven strategy and cross-functional leadership. Known for building scalable growth engines that create measurable business impact and long-term value.…

TIARA ZAHRA SHAFIRA

Marketing Strategist, Digital Marketer, SEO Expert, +7

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Digital 360 marketing professional with experience across SEO, AI search, paid media, social, partnerships, and eCommerce in multinational and startup environments. Proven track record of scaling traffic, revenue, and brand visibility through data-driven strategy and cross-functional leadership. Known for building scalable growth engines that create measurable business impact and long-term value.…

Available to hire

Digital 360 marketing professional with experience across SEO, AI search, paid media, social, partnerships, and eCommerce in multinational and startup environments. Proven track record of scaling traffic, revenue, and brand visibility through data-driven strategy and cross-functional leadership. Known for building scalable growth engines that create measurable business impact and long-term value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Brand Marketing Senior Supervisor at Nestlé Dancow / Nido

October 1, 2023 - Present

Selected in MT with 0.003% acceptance rate; spearheaded 360° marketing initiatives across ATL, digital, social, KOL partnerships, and eCommerce; led nationwide sampling activations in 3,000+ locations with over 2 million cups distributed; optimized OOH activation reducing costs by 74% and cost per contact by 27%, boosting sales achievement from 58% to 112% (4x target); transformed CRM operations increasing 1st‑party data validation from 23% to 100% and a 31% increase in submission rate within a month; co‑led eCommerce strategy contributing to 10% YoY GMV growth.

Marketing Executive at Trendivia Marketing Agency

May 1, 2023 - October 1, 2023

Led collaboration between Paragon and TikTok for Top Authentic Affiliate by Emina; achieved 15% sales uplift and $729 GMV per month; managed 350+ influencers to produce authentic content, driving a 20% increase in brand mentions.

Growth & Brand Marketing Lead at SiapDOK (PT Telekonsul Digital Indonesia)

November 1, 2021 - January 1, 2023

Developed end‑to‑end marketing strategy and campaigns, yielding 25% more app downloads and 40% more website traffic; improved SEO with an 80% increase in organic search traffic and 20% higher conversion rate; organized offline grand launching event with 1,000+ impressions, inaugurated by the Deputy Minister of Health RI; led a team of 6 content marketing/SEO specialists, boosting productivity by 30% through coaching.

Business Strategy Associate – Brand Partnership at Bobobox (PT Bobobox Mitra Indonesia)

January 1, 2022 - October 1, 2023

Led end-to-end partnership campaigns across social media, landing pages, advertorials, and email; generated 25% more new leads from website and 15% more leads from email & WhatsApp monthly; conducted feasibility research across 5 countries for international expansion; produced 60 pre-visit research per month with a 1‑day SLA, including ARR projections, reducing expenses by up to 65% and achieving up to 95% occupancy rate.

Business Development Manager at Akademis Id (PT Akademis Cerdaskan Bangsa)

June 1, 2021 - January 1, 2022

Managed company campaigns and outreach, successfully acquired deals totaling IDR 50 million+; coordinated offline marketing events with a team of 8; awarded Best of The Best Manager and surpassed KPI with 90% customer satisfaction.

Co-Founder and Chief Marketing Officer at Kompeten Co – Innovative Learning Platform

January 1, 2021 - October 1, 2022

Led and managed 25+ teams overseeing partnerships and digital marketing; reached 100k accounts in under a month; designed end-to-end marketing strategies and campaigns that increased revenue by over 50% and grew Instagram followers by 98%.

Digital Marketing Manager at Kore Aviation LLC

March 1, 2025 - Present

Scaled organic growth through full-stack SEO, driving 1,176% impressions growth (152K → 1.94M) and 191% more clicks, improving rankings from 16.7 to Top 5; accelerated 400% monthly click growth and 139% session increase within 6 months via technical, content, and indexing optimization. Pioneered AI acquisition channel with 1,175% growth in AI-driven users and capturing 50 LLM search queries within 3 months; integrated AI discovery flows directly with Shopify. Strengthened social media presence with LinkedIn impressions up 157% and YouTube impressions up 1,892% in 6 months; expanded partnerships and affiliate channels generating $81K+ in 6 months and driving 113% growth in affiliate-driven Shopify sales.

Marketing Sr. Supervisor at Nestlé, NIDO / DANCOW (PT Nestle Indonesia)

October 1, 2023 - March 1, 2025

Led 360° marketing initiatives across channels including ATL, social media, content, digital, KOL partnerships, eCommerce, new product development, and BTL. Optimized OOH activations reducing operational costs by 74%, cost per contact by 27%, and increased average sales achievement from 58% to 112% with 4x higher targets. Selected in MT program with 0.003% acceptance rate, gaining insights to the E2E global value chain. Transformed CRM operations, increasing first-party data validation from 23% to 100% and boosting submission completion by 31% within a month, contributing to 10% YoY GMV growth on Ecommerce.

Social Media and Digital Marketing Lead at NIVO (PT Nivo Inovasi Indonesia)

November 1, 2024 - December 1, 2025

Managed end-to-end social media strategy and brand guidelines across Instagram and YouTube, delivering 1.27M+ impressions, 605K+ reach, 12K+ engagements, and 231K+ YouTube Shorts views through consistent content execution, reels optimization, and platform-specific growth strategy. Executed high-efficiency Meta Ads campaigns reaching 254K+ users and 526K impressions with $218 ad spend, achieving ~14.3x ROAS while maintaining 3.92% CTR and $0.01 CPC.

Growth and Digital Marketing Lead at SiapDOK (PT Telekonsul Digital Indonesia)

November 1, 2021 - January 1, 2023

Led end-to-end marketing strategy and SEO growth, increasing app downloads by 25%, website traffic by 40%, organic traffic by 80%, and conversion rates by 20% through performance-driven campaigns and SEO. Managed and scaled a team of 6 SEO and content specialists, improving productivity by 30% and earning Best of the Best Manager award; executed a national launch event generating 1,000+ media impressions inaugurated by the Deputy Minister of Health RI.

Business Strategy Associate at Bobobox (PT Bobobox Mitra Indonesia)

January 1, 2022 - October 1, 2023

Led cross-channel partnership campaigns (social media, landing pages, advertorials, and email marketing), driving +25% website leads and +15% monthly leads from email & WhatsApp. Advised C‑level executives on international expansion, conducting feasibility research across 5 countries and delivering 60+ pre-visit analyses per month, reducing evaluation costs by up to 65% and identifying locations reaching 95% occupancy rates.