Experienced interim e-commerce & marketing professional with a track record of growing revenue and conversions through webshops. Skilled in optimizing the customer journey, driving marketing automation, and aligning with external partners and agencies. Analytical and hands-on, calm under pressure, and focused on measurable results in e-commerce, SEO, paid ads, LinkedIn, and email marketing.…

Tibor de Boer

Experienced interim e-commerce & marketing professional with a track record of growing revenue and conversions through webshops. Skilled in optimizing the customer journey, driving marketing automation, and aligning with external partners and agencies. Analytical and hands-on, calm under pressure, and focused on measurable results in e-commerce, SEO, paid ads, LinkedIn, and email marketing.…

Available to hire

Experienced interim e-commerce & marketing professional with a track record of growing revenue and conversions through webshops. Skilled in optimizing the customer journey, driving marketing automation, and aligning with external partners and agencies. Analytical and hands-on, calm under pressure, and focused on measurable results in e-commerce, SEO, paid ads, LinkedIn, and email marketing.

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Work Experience

Project Manager / Marketer (interim) at MHB A V, Joure
January 1, 2025 - Present
Set up marketing automation with HubSpot to improve internal and external processes. Managed project work and CRM activities, and supported email and social media management.
Head of Email Marketing (interim) at Menzis, Groningen
January 1, 2024 - January 1, 2025
Managed distribution and set up all emails for Menzis, Anderzorg and VinkVink. Led email communication advisors and initiated new projects, including implementing WhatsApp as a communication channel.
Men's Coach at Freelance
January 1, 2024 - Present
Coaching men alongside freelance interim assignments with a focus on SEO, paid ads, LinkedIn marketing, and email marketing.
Marketer (interim) at Paardendor gis t, Roden
January 1, 2021 - Present
Increased revenue through effective online marketing strategies, resulting in a record year. Contributed to a new category structure and guided the migration, including redirects.
Blog Owner at SingleSiet e.nl & Single2travel.nl (remote)
January 1, 2021 - January 1, 2022
Revamped acquired blogs with a new SEO and content strategy and redesigned the website, resulting in increased visitor numbers.
Strategic Marketer (interim) at CMCG, Leeuwarden
January 1, 2021 - January 1, 2024
Stabilized the marketing department after several marketers left by critically reviewing the loss-making value proposition. Secured sufficient work and new clients with a smaller team, including Bolle graaf, HGG, Intersport Luxen and Energie Service Friesland.
Digital Marketer (interim) at Nefit Bosch & Bosch Netherlands, Leeuwarden
January 1, 2021 - January 1, 2024
Responsible for email distribution and social media channels for both B2B and B2C customer groups.
E-commerce Manager (interim) at Miedema Groep, Leeuwarden
January 1, 2018 - January 1, 2022
Increased webshop revenue for both consumer and B2B customers, reducing phone workload for the sales department. Developed a new category structure and launched a new corporate website.

Education

Commercial Economics; Marketing Management at Hanze Hogeschool Groningen
January 1, 2011 - January 1, 2016
Business class Entrepreneurship at Hanze Hogeschool Groningen
January 1, 2015 - January 1, 2015
HAVO at Marne College Bolsward
January 1, 2005 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Energy & Utilities, Professional Services
    Miedema Contruction

    — Increased webshop revenue for both consumer and B2B customers,
    reducing phone workload for the sales department.
    — Developed a new category structure and launched a new corporate
    website.