SEO-focused digital marketing professional with 5+ years of experience driving organic growth through technical SEO, content strategy, internal linking, and competitive analysis across B2B services, education, cosmetics, and construction materials. Experienced in performance marketing and customer acquisition across Google, Meta, and TikTok Ads, using data/performance testing to optimize CAC, ROAS, and CLV. Known for practical, data-driven recommendations, strong cross-functional leadership, and consistently delivering KPI improvements through audits, optimization, and continuous measurement.…

Tien Tieu

SEO-focused digital marketing professional with 5+ years of experience driving organic growth through technical SEO, content strategy, internal linking, and competitive analysis across B2B services, education, cosmetics, and construction materials. Experienced in performance marketing and customer acquisition across Google, Meta, and TikTok Ads, using data/performance testing to optimize CAC, ROAS, and CLV. Known for practical, data-driven recommendations, strong cross-functional leadership, and consistently delivering KPI improvements through audits, optimization, and continuous measurement.…

Available to hire

SEO-focused digital marketing professional with 5+ years of experience driving organic growth through technical SEO, content strategy, internal linking, and competitive analysis across B2B services, education, cosmetics, and construction materials.

Experienced in performance marketing and customer acquisition across Google, Meta, and TikTok Ads, using data/performance testing to optimize CAC, ROAS, and CLV. Known for practical, data-driven recommendations, strong cross-functional leadership, and consistently delivering KPI improvements through audits, optimization, and continuous measurement.

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Skills

Experience Level

Ahrefs
Expert
GA4
Expert
Google Ads
Expert
Off-Page
Expert
On-Page
Expert
Screaming Frog
Expert
SEMrush
Expert
SEO
Expert
Leadership
Expert
Facebook Ads
Expert
Tiktok
Intermediate
Web Design
Intermediate
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Work Experience

SEO & Performance Marketing Manager at Satellite Ltd
April 30, 2023 - September 29, 2024
1. Led SEO and performance marketing across multiple client industries (POD, coach rentals, cosmetics, education, B2B services, and construction materials), securing 12+ projects and mentoring a cross-functional team of 20+ members. 2. Managed annual budgets (CAD $30K–$250K) and delivered/ exceeded KPIs across 100% of client projects, including 20% achieving more than 125% of target performance. 3. Managed and supervised eight SEO/AIO projects, achieving Top 5 rankings for 40% of target keywords and Top 10 rankings for 60% of target keywords; roughly half of projects involved up to 600 target keywords. 4. Optimized website architecture, internal linking, indexing/crawling, technical SEO items, and responded to algorithm updates to improve keyword rankings, organic traffic, and UX. 5. Coordinated resource/timeline/performance targets and provided strategic recommendations aligned to client growth objectives.
Senior SEO & Media Specialist at Algotech Pte Ltd / Digital Era Group (HCMC, Vietnam)
June 30, 2022 - April 30, 2023
1. Managed and executed 4 concurrent projects while mentoring three junior team members. 2. Integrated SEO strategy with Meta Ads and Google Ads to achieve Top 5 rankings for 100% of target keywords while reducing 50% of advertising costs. 3. Improved conversion rates from 10% to 25% using media mix modeling, lookalike/AI-driven audience targeting, creative experimentation, multivariate testing, and landing page optimization. 4. Used performance metrics (bounce rate, engaged sessions, session duration, returning users, conversion rate, CTR, CPC, CPA, ROAS) to continuously optimize traffic quality, engagement, and conversion efficiency. Increased monthly website traffic from ~30,000 sessions to 200,000+ sessions. 5. Developed earned-and-paid media plans for 100+ clients and advised on campaign performance based on digital KPIs and financial outcomes.
PR Planner & Ad Optimizer at VCCorp
April 26, 2021 - July 26, 2022
1. Managed programmatic advertising campaigns across 150+ authorized publisher websites within one of Vietnam’s largest digital publishing networks. 2. Developed and executed 50+ PR and media plans to support integrated marketing campaigns and increase audience engagement. 3. Collaborated with 20+ KOLs and influencers to produce branded content and ambassador programs for 50+ domestic and international brands. 4. Organized workshops and moderated interviews with 30+ C-level executives and influencers across multiple industries. 5. Built PR campaign content pillars and communication strategies across leading online publications and social media channels.

Education

Master of Management at Trent University, Peterborough, ON
January 1, 2019 - January 1, 2020
Bachelor’s Degree of Event and Leisure Management at University of Economics Ho Chi Minh City
January 1, 2015 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Consumer Goods, Real Estate & Construction, Professional Services, Other
    SEO & AIO B2B: Gia Long - Furniture & Construction

    Client: Gia Long
    Fields: Furniture, Interior Design & Construction
    CMS Platform: WordPress
    Timeline: October 2022 to December 2024
    Achievements:

    • Successfully built and launched three new websites: one tailored for local customers, one focused on global traffic, and one dedicated to a new niche.
    • Generated over 1,000 B2B potential leads by ranking 80% of target keywords in the top 1–5 positions on Google and Bing. Secured brand visibility in ChatGPT and Gemini recommendations as one of the most trustworthy interior design and construction contractors in Asia, attracting international clients from the USA, India, Japan, Korea, the Netherlands, Poland, England, Germany, and Australia.
    • Tripled total revenue over a two-year period
    SEO: Unifury.com - POD in USA
    1. Client: Unifury
    2. Fields: POD
    3. CMS Platform: Shopify
    4. Timeline: January 2023 to January 2024.
    5. Achievements:
    • Increase organic traffic from ~10,000 visits/month to ~ 320,000 visits/month.
    • Boost keywords ranking, such as cat mug, dog mug, pet memorial gifts, friends mug, memorial canvas prints,… into the top 1-5 on Google Search Engine.
    SEO & AIO: Cole - Education
    1. Client: Cole
    2. Fields: Education
    3. CMS Platform: WordPress, SEO & AIO
    4. Timeline: November 2022 to May 2023.
    5. Achievements:
    • Increased organic traffic from ~1,000 visits/month to ~ 15,000 visits/month.
    • Boosted keyword rankings into the top 1–5 positions on Google Search and secured visibility in ChatGPT and Gemini recommendations for DA (Data Analytics), BA (Business Analytics), and DE (Data Engineering) courses.
    • Global Milestone: Successfully ranked the core keyword “data analysis” at #1 worldwide.