Tiffany Lora

Led social strategy and day-to-day execution across Facebook and Instagram, revitalizing channel performance and increasing reach by 14,000%. Grew Instagram followers by 9% in three months through audience-focused content strategy, testing, and performance optimization. Introduced Reels and short-form video, serving as an on-camera brand representative, and used performance insights and emerging platform trends to improve reach and engagement.

Managed promotional partner relationships and collaborative marketing initiatives to expand brand visibility and audience reach. Developed and edited two custom asynchronous courses, coordinating content development from concept through completion. Led intern projects and supervised social content creation, providing creative direction, feedback, and project oversight. Collaborated cross-functionally with course instructors, students, and executive leadership to coordinate communications, resolve issues, and ensure programs ran smoothly.

Founded and leads a boutique social media agency, owning platform-specific social strategy end-to-end: content planning, trend identification, creative direction, publishing, community engagement, performance analysis, and optimization. Delivered major client growth including 2,500% increase in reach, 221% increase in profile visits, and 1,000+ new followers. Monitors cultural conversations and audience behavior to generate timely content opportunities, and manages creative/operations contractors with strategic feedback to maintain quality and consistency. Partners with clients and creative collaborators to translate brand and business objectives into measurable social goals.