Available to hire
I’m a marketing and communications professional with 5+ years of international experience specializing in social media strategy, storytelling, visual content, and cross-functional collaboration.
I’m passionate about shaping pillars, tone of voice, and calendars to help brands connect with audiences. I love turning insights into practical optimizations and can lead creative direction from brief to publish-ready media, while staying collaborative and hands-on when needed.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
French
Beginner
Romanian, Moldavian, Moldovan
Fluent
Dutch
Beginner
Work Experience
Lead Content Direction and Digital Communications at Toyota Material Handling Europe
January 1, 2021 - PresentLead content direction and digital communications across external channels, shaping clear, audience focused narratives while coordinating an international editorial network of 20 contributors. Contribute to major international brand initiatives including Paris 2024 Olympic and Paralympic Games, supporting large-scale storytelling and visibility. Develop and lead our employee advocacy programme, enabling ambassadors to share authentic brand stories across digital platforms. Mentor a core team of two and introduce digital tools and frameworks that improve content production, delivery speed, and consistency across markets.
Freelance Marketing and Communications Consultant, Creative Direction at Self-employed
January 1, 2024 - PresentPartner with brands to align identity with strategy, bringing clarity to messaging, social media direction and management, as well as consistent storytelling across channels. Lead creative direction and production oversight by building briefs, coordinating creators, and ensuring quality, consistency, and on-brand delivery. Work comfortably in remote setups, managing projects independently and collaborating with teams.
Digital Marketing Trainee at Bridgestone EMIA
January 1, 2019 - January 1, 2020Supported EMIA digital marketing projects and coordinated agencies for Tokyo 2020 linked campaigns.
Marketing & Communications Consultant | Social Media Strategy & Content Production at Off-Path Studio
January 1, 2024 - PresentMarketing & communications clarity for brands: positioning, messaging, pillars, channel direction. Creative direction + production coordination: briefs, shoot planning, production (photo/short-form video). Hands-on support when needed: calendars, publishing, community basics, KPI tracking.
European Marketing & Communications (Social Media) at Toyota Material Handling Europe
January 1, 2021 - PresentLead central social media governance: monthly calendars, copy, and assets (final approval). Coordinate a 20-person editorial network; run monthly reviews with KPI reporting, trends, and priorities. Run quarterly performance checkpoints vs annual targets; translate insights into clear actions for markets. Built lightweight workflows and templates to improve collaboration, approval speed, and consistency. Contributed to major brand initiatives, including Paris 2024 Olympic and Paralympic Games campaigns. Scaled the employee advocacy programme: community management, content enablement, and measurement.
Education
BSc International Business and Management at Fontys University
January 1, 2015 - January 1, 2019Minor: Digital Marketing and Media Projects at Tecnologico de Monterrey
January 1, 2018 - January 19, 2026BSc International Business and Management at Fontys University of Applied Sciences
January 1, 2015 - January 1, 2019Minor: Digital Marketing and Media Projects at Tecnologico de Monterrey
January 1, 2018 - January 1, 2018Qualifications
Industry Experience
Manufacturing, Media & Entertainment, Professional Services, Travel & Hospitality, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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