Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a senior freelance graphic designer with 10 years’ experience creating ownable visual identities and scalable design systems across brand, campaigns and digital platforms. I love shaping a clear look and feel—whether that’s building an identity from the ground up or refreshing an existing system to make it more cohesive, flexible and effective. My work spans integrated campaign design for multiple channels (digital, social, display, print and out-of-home) and digital design that balances thoughtful aesthetics with seamless functionality across devices. Recently, I’ve led multi-channel CRM design for app and rewards experiences, and I’ve also delivered end-to-end digital design toolkits and UI-ready assets in collaboration with developers and other creatives—always with the goal of producing impactful, high-impact work.…I’m a senior freelance graphic designer with 10 years’ experience creating ownable visual identities and scalable design systems across brand, campaigns and digital platforms. I love shaping a clear look and feel—whether that’s building an identity from the ground up or refreshing an existing system to make it more cohesive, flexible and effective. My work spans integrated campaign design for multiple channels (digital, social, display, print and out-of-home) and digital design that balances thoughtful aesthetics with seamless functionality across devices. Recently, I’ve led multi-channel CRM design for app and rewards experiences, and I’ve also delivered end-to-end digital design toolkits and UI-ready assets in collaboration with developers and other creatives—always with the goal of producing impactful, high-impact work.

E M W timmoulsdale

Graphic Designer, UI Designer, Brand Designer, +2





I’m a senior freelance graphic designer with 10 years’ experience creating ownable visual identities and scalable design systems across brand, campaigns and digital platforms. I love shaping a clear look and feel—whether that’s building an identity from the ground up or refreshing an existing system to make it more cohesive, flexible and effective. My work spans integrated campaign design for multiple channels (digital, social, display, print and out-of-home) and digital design that balances thoughtful aesthetics with seamless functionality across devices. Recently, I’ve led multi-channel CRM design for app and rewards experiences, and I’ve also delivered end-to-end digital design toolkits and UI-ready assets in collaboration with developers and other creatives—always with the goal of producing impactful, high-impact work.…I’m a senior freelance graphic designer with 10 years’ experience creating ownable visual identities and scalable design systems across brand, campaigns and digital platforms. I love shaping a clear look and feel—whether that’s building an identity from the ground up or refreshing an existing system to make it more cohesive, flexible and effective. My work spans integrated campaign design for multiple channels (digital, social, display, print and out-of-home) and digital design that balances thoughtful aesthetics with seamless functionality across devices. Recently, I’ve led multi-channel CRM design for app and rewards experiences, and I’ve also delivered end-to-end digital design toolkits and UI-ready assets in collaboration with developers and other creatives—always with the goal of producing impactful, high-impact work.

Available to hire

I’m a senior freelance graphic designer with 10 years’ experience creating ownable visual identities and scalable design systems across brand, campaigns and digital platforms. I love shaping a clear look and feel—whether that’s building an identity from the ground up or refreshing an existing system to make it more cohesive, flexible and effective.

My work spans integrated campaign design for multiple channels (digital, social, display, print and out-of-home) and digital design that balances thoughtful aesthetics with seamless functionality across devices. Recently, I’ve led multi-channel CRM design for app and rewards experiences, and I’ve also delivered end-to-end digital design toolkits and UI-ready assets in collaboration with developers and other creatives—always with the goal of producing impactful, high-impact work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Senior Freelance Graphic Designer at Armadillo CRM

March 1, 2026 - Present

Designed CRM communications for the Greene King Sports app migration, delivering a multi-channel campaign across email, push notifications, and in-app takeovers. Tailored assets to distinct audience segments to drive app sign-ups and downloads for the new Greene King companion app. Created end-to-end customer experience assets for Greene King Rewards, including digital pre-visit communications, in-restaurant physical materials, and post-visit follow-up communications.

Senior Freelance Graphic Designer at Havas Helia

January 1, 2026 - March 1, 2026

Redesigned LNER pre-departure CRM communications from the ground up. Refreshed the visual system, streamlined the customer journey, and improved UX/UI to create a more cohesive and intuitive experience for passengers ahead of travel.

Senior Graphic Designer at Havas Helia

March 1, 2021 - November 1, 2025

Led design projects for high-profile clients including Aston Martin F1, Volkswagen, Skoda, Porsche, Department for Education, SK:N Clinics, Avanti, Royal British Legion, and GWR. Collaborated with art and design directors to craft cohesive visual strategies and consistently exceed creative brief expectations. Developed flexible visual identities to maintain brand freshness and adaptability. Built digital design systems in Figma, creating comprehensive guidelines, components and standards to ensure consistency and efficiency across digital product design. Produced visual systems and toolkits to streamline brand implementation across platforms, and presented concepts and strategies to stakeholders to communicate the value and impact of design decisions.

Midweight Graphic Designer at Westside London

October 1, 2017 - March 1, 2021

Delivered functional, enduring and high-impact design solutions aligned with clients’ aspirations and business objectives. Managed creation and delivery of multiple digital platforms (including the agency’s own) in collaboration with developers, animators and other creatives. Produced wireframes, prototypes and design assets to communicate UI/UX to development teams and users. Owned projects end-to-end and adapted to shifting demands and deadlines while working within budget.

Freelance Graphic Designer at TurnbullGrey

September 1, 2017 - October 1, 2017

Developed a campaign to advertise the re-opening of The Wallace Collection Gallery and supported the client with literature and exhibition graphics.

Junior Graphic Designer at Sauce Design

January 1, 2017 - September 1, 2017

Supported organisations with branding and marketing communications by bringing creativity and innovation. Worked with creative directors and external photographers to define a consistent style of imagery for print and digital use. Designed graphical elements, illustrations and infographics to tell the story and unique qualities of a classic furniture company. Coordinated with leading printing houses to ensure high-quality production delivered on time and within budget.

Graphic Design Intern at Inmotion Graphic Design

October 1, 2016 - January 1, 2017

Helped companies creatively build products and services for the Jaguar Land Rover powered organisation incubator. Designed multiple product visual identities and worked with the UI/UX team to maintain brand continuity across digital platforms. Executed a marketing campaign including press outreach, advertising visuals and social media updates to support product launch.