timothyahaywood8066

I am a Senior Designer with a wealth of experience in the creative and advertising industries, crafting innovative solutions that captivate audiences and drive engagement.

Experience:

Freelance Creative Director, Kabaty Coffee 2019 - Present
Conceptualized, designed and executed the entire identity of the company.
• Created logos, colors, fonts, look and feel for 16 unique coffee labels.
• Designed all digital, paid social, event collateral, animations, company apparel and brand illustration assets, assessing effectiveness of product imagery.
• Developed multiple brand touchpoints across various channels.

Senior Creative Designer, Nordstrom 2005 - 2024
Refined and expanded upon campaign visuals, providing consultive and strategic feedback to meet consumer expectations. Proficient in navigating feedback from stakeholders to create cohesive deliverables.
• Conceptualized and executed a Jeopardy-style game for a 120-person remote holiday event by interfacing with the VP Creative to deliver innovative design and user experience, setting a precedent for department-wide
engagement.
• Pioneered a multi-layered Facebook Instant Experience for Nordstrom’s Holiday paid media campaign, surpassing
traditional static ads, resulting in improved click-through rates and conversions.
• Migrated from Flash Player to HTML5 for animated ads, collaborating with colleagues to swiftly adapt existing
designs, ensuring seamless compatibility across all major web browsers.
• Onboarded, trained and mentored two freelancers amidst a demanding workload for Nordstrom’s Anniversary Sale
paid media campaign, enabling all team members to meet deadlines and deliver high-quality work.
• Selected by the Creative Leadership Team to redesign and implement the logo for Nordstrom’s Anniversary Sale across various platforms, ensuring consistency and coherence.