I am a Senior Designer with a wealth of experience in the creative and advertising industries, crafting innovative solutions that captivate audiences and drive engagement. Experience: Freelance Creative Director, Kabaty Coffee 2019 - Present Conceptualized, designed and executed the entire identity of the company. • Created logos, colors, fonts, look and feel for 16 unique coffee labels. • Designed all digital, paid social, event collateral, animations, company apparel and brand illustration assets, assessing effectiveness of product imagery. • Developed multiple brand touchpoints across various channels. Senior Creative Designer, Nordstrom 2005 - 2024 Refined and expanded upon campaign visuals, providing consultive and strategic feedback to meet consumer expectations. Proficient in navigating feedback from stakeholders to create cohesive deliverables. • Conceptualized and executed a Jeopardy-style game for a 120-person remote holiday event by interfacing with the VP Creative to deliver innovative design and user experience, setting a precedent for department-wide engagement. • Pioneered a multi-layered Facebook Instant Experience for Nordstrom's Holiday paid media campaign, surpassing traditional static ads, resulting in improved click-through rates and conversions. • Migrated from Flash Player to HTML5 for animated ads, collaborating with colleagues to swiftly adapt existing designs, ensuring seamless compatibility across all major web browsers. • Onboarded, trained and mentored two freelancers amidst a demanding workload for Nordstrom's Anniversary Sale paid media campaign, enabling all team members to meet deadlines and deliver high-quality work. • Selected by the Creative Leadership Team to redesign and implement the logo for Nordstrom's Anniversary Sale across various platforms, ensuring consistency and coherence.…I am a Senior Designer with a wealth of experience in the creative and advertising industries, crafting innovative solutions that captivate audiences and drive engagement. Experience: Freelance Creative Director, Kabaty Coffee 2019 - Present Conceptualized, designed and executed the entire identity of the company. • Created logos, colors, fonts, look and feel for 16 unique coffee labels. • Designed all digital, paid social, event collateral, animations, company apparel and brand illustration assets, assessing effectiveness of product imagery. • Developed multiple brand touchpoints across various channels. Senior Creative Designer, Nordstrom 2005 - 2024 Refined and expanded upon campaign visuals, providing consultive and strategic feedback to meet consumer expectations. Proficient in navigating feedback from stakeholders to create cohesive deliverables. • Conceptualized and executed a Jeopardy-style game for a 120-person remote holiday event by interfacing with the VP Creative to deliver innovative design and user experience, setting a precedent for department-wide engagement. • Pioneered a multi-layered Facebook Instant Experience for Nordstrom's Holiday paid media campaign, surpassing traditional static ads, resulting in improved click-through rates and conversions. • Migrated from Flash Player to HTML5 for animated ads, collaborating with colleagues to swiftly adapt existing designs, ensuring seamless compatibility across all major web browsers. • Onboarded, trained and mentored two freelancers amidst a demanding workload for Nordstrom's Anniversary Sale paid media campaign, enabling all team members to meet deadlines and deliver high-quality work. • Selected by the Creative Leadership Team to redesign and implement the logo for Nordstrom's Anniversary Sale across various platforms, ensuring consistency and coherence.WWWW…