Tina Huang

Head of Social & Community at WILD FORK FOODS (Canada & U.S.)

Lead social media, influencer, and community strategy across Canada and the U.S.; manage a 230K+ follower multi-platform ecosystem; oversee multi-million-dollar annual influencer, UGC, and content budgets; concept and launch flagship social-first campaigns with 60+ influencers, 100+ creator assets, and 15M+ impressions; coordinate with 10+ cross-functional stakeholders across Creative, E-commerce, Product, Legal, Retail, Operations, and external agencies; build national influencer and UGC ecosystem across 6+ regions; direct social content strategy from ideation to launch sequencing; oversee shoots and asset approvals for PDP/PLP/homepage imagery; implement scalable content calendars and launch workflows.

Head of Social Media Marketing at RBC Ventures — MYDOH (Fintech Startup)

Own end-to-end social media, influencer, and community strategy; scale brand presence from early stage to growth; drive 480% average monthly follower growth and a 600% increase in Instagram impressions through social-first content and community storytelling; lead six-figure influencer campaigns (>$100K); reduce cost-per-install (CPI) by 175% while increasing brand awareness and trust with families and youth; build influencer programs from scratch, manage sourcing, briefing, contracting, performance analysis, and optimization; plan nationwide community initiatives (e.g., teen financial literacy seminars) and collaborate with senior leadership for promotions and attendance growth.

Marketing Manager, Digital (Medical Cannabis Division) at Shoppers Drug Mart (Loblaw Companies)

Promoted from intern to Marketing Manager within two months; led digital content, social media, and email marketing initiatives; grew Instagram followers ~200% in under two months; reduced external agency spend by ~20% by bringing content creation, copywriting, and campaign execution in-house; planned and executed integrated digital campaigns with budgets exceeding $50K in a regulated category, increasing brand awareness and engagement.

Marketing Manager at CHOBEE MARKETING MD

Promoted from Marketing Specialist to Marketing Manager; built and scaled social media and content marketing programs for global B2B and B2C clients, achieving 400%+ growth across platforms within one year; managed 4–5 clients per month, delivering ~30% average monthly social growth and 15%+ revenue increases; generated an average of $20K in monthly revenue per client through social-driven lead generation and campaign optimization; collaborated closely with graphic design and creative teams to develop daily content pipelines and campaign launches.

Founder & Principal at Tina Huang Marketing

Founded and operated a boutique social media and content marketing agency, delivering brand strategy, social media management, influencer programs, and experiential marketing for 80+ brands and restaurants across Canada; planned and executed 300+ branded events and activations, managing the full lifecycle from concept to post-event reporting; led vendor partnerships, influencer sourcing and contracting, content creation, promotional strategy, and on-site execution; conducted post-campaign analytics evaluating reach, engagement, foot traffic, and ROI; built and managed a small in-house team and served as strategic advisor translating business goals into community-led, social-first activation strategies that drove awareness, engagement, and revenue growth.

Head of Social & Community at Frozen food retailer, owned by JBS Food Group

Led a 250K+ follower, multi-platform social ecosystem; drove 20-30% YoY audience growth through content strategy, creator partnerships, and channel expansion. Built a North American creator ecosystem, produced high-volume UGC assets, and developed a structured UGC testing model to iterate creatives across paid and organic channels. Led a North America-wide campaign (Grill-Off) with 90M+ impressions and 5,000+ entries, boosting engagement. Coordinated cross-functional teams across marketing, retail, and ecommerce; converted top participants into paid creators; managed multi-million-dollar influencer budgets and optimized spend by performance. Translated performance data into actionable creative direction for improved outcomes.

Head of Social Media Marketing at Start-up children e-wallet technology company – RBC Ventures

Piloted and scaled a performance-driven UGC program, activating ~10 creators monthly to produce 28+ ad variations per month for structured testing. Built a test-and-learn framework to identify high-performing creators, reducing cost-per-install by 175%. Translated performance insights into creative strategy, prioritizing formats driving stronger conversion and engagement. Scaled social presence with 480% average monthly follower growth and 600% increase in Instagram impressions. Led six-figure influencer campaigns and built influencer programs end-to-end, including sourcing, contracting, briefing, and optimization.

Marketing Manager, Digital at Loblaws – Medical Aesthetics division

Promoted from intern to full-time; led digital content, social media, and email marketing initiatives, increasing Instagram followers by ~200% in under two months. Reduced external agency spend by ~20% by bringing content creation, copywriting, and campaign execution in-house. Planned and executed integrated digital campaigns with budgets exceeding $50K, increasing brand awareness and engagement in a regulated category. Recognized as Loblaws Intern of the Month (August 2020).

Marketing Manager at Industry leader in providing marketing services to global medical aesthetics businesses

Promoted from Marketing Specialist to Marketing Manager; built and scaled social media and content marketing programs for global B2B and B2C clients, achieving 400%+ growth across platforms within one year. Managed 4–5 clients per month, delivering ~30% average monthly social growth and 15%+ revenue increases through data-driven campaigns; generated an average of $20K in monthly revenue per client via social-driven lead generation and optimization.