Available to hire
Hi, I’m Tina Lussier, a seasoned marketing and communications professional with 15+ years of hands-on experience in social media, website content management, internet marketing, graphic design and email marketing, plus 30+ years in office administration. I’ve built lasting partnerships for nonprofit, corporate and government clients and love turning ideas into campaigns that engage communities and drive results.
Throughout my career, I’ve led comprehensive marketing programs, produced large-scale events, and managed media relations, always focused on strategies that elevate brands, fuel growth, and support meaningful causes.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Team Lead – Communications, Marketing and PR at Aboriginal Health & Wellness Centre
September 1, 2025 - September 1, 2025In charge of all communications, marketing and public relations for the Safer Consumption Site and the agency, overseeing outreach, media relations, digital campaigns and stakeholder engagement.
Communications Director at Nellie McClung Foundation
July 1, 2024 - July 1, 2024In charge of all social media, graphic design, blogging and newsletters.
Marketing Director at Resident Connect Inc.
May 1, 2024 - May 1, 2024In charge of all social media and ad purchases; participated in tradeshow/conference participation, blog posts, SEO, and designing marketing materials, including videos.
Marketing Director at Resident Connect Inc.
November 1, 2023 - May 1, 2024In charge of all social media and ad purchases. Tradeshow and conference participation, blog posts, SEO, and designing marketing materials, including videos.
Communications Director at Nellie McClung Foundation
July 1, 2023 - July 1, 2024In charge of all social media, graphic design, blogging and newsletters.
Marketing Director / Office Manager at Clarke Construction Projects
March 1, 2022 - March 1, 2022In charge of all social media and ad purchases; tradeshow/conference participation, website management, blog posts, SEO, and marketing materials, including videos. Also contributed to Safety and the annual COR Safety Audit.
Marketing Director / Office Manager at Clarke Construction Projects
May 1, 2021 - March 1, 2022In charge of all social media and ad purchases. Tradeshow and conference participation, website management, blog posts, SEO, and designing marketing materials, including videos. Also contributed to Safety and the annual COR Safety Audit.
Digital Marketing Specialist at Aurora Recovery Centre
January 1, 2021 - January 1, 2021In charge of all social media and ad purchases; planned radio ads; email marketing alumni newsletter; tradeshow/conference participation; website management; blog posts; SEO; marketing materials including videos.
Digital Marketing Specialist at Aurora Recovery Centre
November 1, 2019 - January 1, 2021In charge of all social media and ad purchases. Participated in planning radio ads, email marketing alumni newsletter (MailChimp and InDesign). In charge of tradeshow and conference participation, website management, blog posts, SEO, and designing marketing materials, including videos. Member of the planning committee for Recovery Day festival at The Forks.
Instructor of Digital Portfolio Development / Social Media at Red River College
May 1, 2019 - May 1, 2019Hired temporarily to teach students how to create a digital portfolio, use social media, manage online reputations, and network online/offline; emphasized nonprofit support.
Social Media, Marketing and Public Relations Consultant (Contract) at The Rivercrest Inn / Thirsty Lion Tavern
February 1, 2019 - February 1, 2019Full social media audit/setup, SEO, reputation management, and various marketing tasks to raise awareness and successfully open the new Thirsty Lion Tavern. Networking with local businesses, media, chamber of commerce, and municipal leadership; responsible for trade shows, marketing plan, and promotions.
Social Media, Marketing and Public Relations Consultant (Contract) at The Rivercrest Inn / Thirsty Lion Tavern
October 1, 2018 - February 1, 2019Full social media audit, setup, SEO, reputation management and various marketing tasks to raise awareness and open the new venue; coordinated trade shows, marketing plans and event promotions; networked with local businesses and chambers.
Director of Communications at Turning Leaf Community Support Services
March 1, 2017 - March 1, 2017Directed social media setup/management, website content, blogging, SEO, and newsletters.
Director of Marketing & Communications, Volunteer Coordinator, Media Liaison & Spokesperson at Winnipeg Santa Claus Parade
March 1, 2017 - March 1, 2017Managed complete social media setup/management; community engagement; served as media liaison and volunteer coordinator (600+ volunteers) and as media spokesperson.
Director of Communications at Turning Leaf Community Support Services
February 1, 2015 - March 1, 2017Social media consultancy transitioning to full-time role; responsibilities included social media setup/management, website content, blogging, SEO, newsletters; chaired fundraising event committees.
VP Marketing at Block Therapy Powered by Fluid Isometrics
February 1, 2015 - February 1, 2015Started as Online Marketing Manager; expanded role to VP, overseeing staff, office management, marketing campaigns in InfusionSoft, and online teacher training program.
VP Marketing at Block Therapy Powered by Fluid Isometrics
July 1, 2013 - February 1, 2015Online Marketing Manager with duties including social media, website content, blogging, SEO; as VP expanded to product creation, event planning, staff oversight and office management; led marketing campaigns in InfusionSoft and built SHOUT Meetup group.
Marketing Director at World Famous Palomino Club
February 1, 2013 - February 1, 2013Managed all social media and internet marketing, multiple blogs/websites, entertainment bookings, events/promotions, media advertising, graphic design, and sponsor recruitment.
Director of Marketing & Communications, Volunteer Coordinator, Media Liaison & Spokesperson at Winnipeg Santa Claus Parade
January 1, 2012 - March 1, 2017Provided complete social media setup and management, engaged the community across platforms; served as Media Liaison for three years and as Volunteer Coordinator (600+ volunteers). Planned volunteer appreciation events.
Marketing Director at World Famous Palomino Club
March 1, 2011 - February 1, 2013Managed all social media and internet marketing, multiple blogs and websites; booked entertainment; planned and promoted events; managed media advertising; graphic design and sponsor recruitment.
Event Planner & Live Stage Producer at Tina Lussier Entertainment & Events
February 1, 2011 - February 1, 2011Contractual event planning for corporate events, conferences, festivals, carnivals, fundraisers, and major national events (e.g., Truth and Reconciliation Commission kickoff).
Social Media Consultant at Tina Lussier Social Media
January 1, 2011 - October 28, 2025Built and managed an effective online presence for multiple clients, including WordPress/Joomla/Concrete5 website management, graphic design, newsletter creation, blogging, SEO, online reputation management, and email marketing programs (InfusionSoft, Aweber, MailChimp).
Event Planner & Live Stage Producer at Tina Lussier Entertainment & Events
January 1, 2009 - February 1, 2011Provided numerous event planning contracts for corporate events, conferences, conventions, festivals, carnivals and fundraisers; included the National Kick-off Event for the Truth and Reconciliation Commission at The Forks.
Party Program Relief Coordinator and Speaker at Manitoba Brain Injury Association
January 1, 2009 - January 1, 2009Spoke to thousands of high school students about risk-taking behaviour and its consequences.
Party Program Relief Coordinator and Speaker at Manitoba Brain Injury Association
January 1, 2004 - December 31, 2009Speaker for thousands of high school students on risk-taking behaviour and its consequences; served on planning committees for Mock Car Crash and Umbrella Walk.
Promotions Manager at Central Hotel / Rookies Sports Bar
January 1, 2004 - January 1, 2004Created all printed advertisements, managed monthly newsletter, booked entertainment, and organized special events.
Promotions Manager at Central Hotel / Rookies Sports Bar
January 1, 2001 - January 1, 2004Created fundraising and sports team programs, organized promotions and advertising, managed a monthly newsletter and events.
Owner, Event Planner, Stage Producer & Entertainment Agent / Manager at That's Entertainment! Productions
January 1, 2001 - January 1, 2001Represented 300+ performing groups in Manitoba for bookings at corporate events, festivals and fundraisers; provided prop rentals and decorating; full event planning services.
Marketing and Promotions Director at IDEA Productions Inc.
January 1, 1999 - January 1, 1999Managed company sales and designed prop/decor proposals for events.
Marketing and Promotions Director at IDEA Productions Inc.
January 1, 1997 - January 1, 1999Managed company sales and designed proposals for props and decor for special events.
Owner, Event Planner, Stage Producer & Entertainment Agent / Manager at That's Entertainment! Productions
January 1, 1997 - January 1, 2001Represented hundreds of performing groups for bookings at corporate events, festivals and fundraisers; provided prop rentals, décor, and complete event planning and live stage productions.
Booking Agent / Production Coordinator / Stage Manager & Producer at Folklorama
January 1, 1996 - January 1, 1996Created/manage artists' promotional materials and bookings; contributed to live stage productions, including opening ceremonies.
Booking Agent / Production Coordinator / Stage Manager & Producer at Folklorama
January 1, 1995 - January 1, 1996Created and managed artists' promotional materials and bookings; contributed to live stage productions including Folklorama’s opening ceremonies.
Education
Online Strategy - Personal Branding with Social Media Certificate at Queen’s University
January 1, 2013 - October 28, 2025Management Certificate at Manitoba Tourism Education Council
January 1, 2002 - October 28, 2025Business / Law Diploma (Honours - 4.0 GPA ) at Success Business College
January 1, 1995 - October 28, 2025Bookkeeping and Accounting Certificate (Honours) at Success Business College
January 1, 1995 - October 28, 2025Online Strategy - Personal Branding with Social Media Certificate at Queen’s University
January 1, 2013 - March 15, 2026Management Certificate at Manitoba Tourism Education Council
January 1, 2002 - March 15, 2026Business / Law Diploma (Honours - 4.0 GPA) at Success Business College
January 1, 1995 - March 15, 2026Bookkeeping and Accounting Certificate (Honours) at Success Business College
January 1, 1995 - March 15, 2026Qualifications
Online Strategy - Personal Branding with Social Media Certificate
January 1, 2013 - October 28, 2025Management Certificate
January 1, 2002 - October 28, 2025Business / Law Diploma (Honours - 4.0 GPA )
January 1, 1995 - October 28, 2025Bookkeeping and Accounting Certificate (Honours)
January 1, 1995 - October 28, 2025Online Strategy - Personal Branding with Social Media Certificate
January 1, 2013 - March 15, 2026Management Certificate
January 1, 2002 - March 15, 2026Business / Law Diploma (Honours - 4.0 GPA)
January 1, 1995 - March 15, 2026Bookkeeping and Accounting Certificate (Honours)
January 1, 1995 - March 15, 2026Industry Experience
Media & Entertainment, Non-Profit Organization, Healthcare, Education, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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