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I build brand connections that people feel. With a decade of experience across the UAE, Maldives, and Europe, I strip away corporate layers to find the honest story. I manage the full brand experience across online and offline presence to drive consistent growth and commercial results.…

Tina Sterescu

Brand Strategist, Marketing Strategist, Growth Marketer, +6

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I build brand connections that people feel. With a decade of experience across the UAE, Maldives, and Europe, I strip away corporate layers to find the honest story. I manage the full brand experience across online and offline presence to drive consistent growth and commercial results.…

Available to hire

I build brand connections that people feel. With a decade of experience across the UAE, Maldives, and Europe, I strip away corporate layers to find the honest story. I manage the full brand experience across online and offline presence to drive consistent growth and commercial results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Intermediate

Romanian, Moldavian, Moldovan

Fluent

Work Experience

Cluster Marketing Manager at Grand Mercure Dubai City & ibis Styles Dubai Airport

November 1, 2024 - Present

Directing 360-degree marketing for a dual-brand portfolio; leading ecommerce strategy, meta-search, and paid social; shaping visual identity and content production to ensure a modern, high-engagement aesthetic.

Marketing Manager at Mövenpick Resort Al Marjan Island

June 1, 2023 - January 31, 2024

Led cross-channel marketing initiatives; curated influencer collaborations; directed high-value partnerships and seasonal promos to boost local market share; oversaw brand-aligned content and authenticity.

Digital & Social Media Marketing Executive at Mövenpick Resort Al Marjan Island

January 1, 2022 - May 31, 2023

Built the resort's digital footprint and pre-opening social strategy; implemented influencer framework; launched newsletters and digital campaigns; managed content distribution across owned channels.

Cluster Digital Marketing Executive at Joali Maldives & Joali Being

July 1, 2021 - December 31, 2021

Developed the digital and social strategy for Joali Maldives and Joali Being; owned end-to-end digital strategy, including website management, SEO, and global email marketing; maintained consistency of brand voice across markets.

Digital Marketing Executive at Joali Maldives

February 1, 2020 - June 30, 2021

Directed website content and high-end email marketing initiatives; built pre-opening social strategy and community growth; established influencer collaborations; executed proactive content strategy.