Available to hire
Across seven years in marketing, I’ve worked in roles that required me to understand people, study the market and turn those insights into content and storytelling that drives action. I’ve led content strategy, built and executed go-to-market plans, developed messaging frameworks and created collateral that doesn’t just resonate but supports real business outcomes. Working across different industries and wearing many hats has shaped how I approach problems. I’m able to see the full picture, translate complex ideas into clear, audience-focused messaging and align content with what customers actually need. That blend of research, storytelling and hands-on execution is what draws me to content creation and insights, where strong messaging, enablement and measurable impact come together.
Language
English
Fluent
Work Experience
Senior Brand Marketing & Content Manager at VentureLab
May 1, 2025 - PresentCreated marketing and go-to-market strategies for programs and new initiatives, turning audience insights and market research into actionable plans that increase program interest and applications by 15%. Led brand and content strategy by developing frameworks, positioning and digital assets that clarified value propositions and strengthened audience connections. Managed all paid content across the brand, optimizing social and digital campaigns to improve conversion rates and generate 25% of program applications. Managed a team of interns and collaborated on website strategy, UX/UI updates, deployment and branding, contributing to a 25% increase in site engagement and clearer communication of program value.
Social Media Manager at Community Chest EM
September 1, 2023 - May 1, 2025Led digital strategy across paid and organic channels, using audience insights to shape messaging and campaigns that increased engagement by 5% and grew the audience by 15K. Planned and executed digital campaigns that drove 5M+ views and a 1.5% CTR, using analytics to optimize targeting and content performance. Created strategic brand content including video, photography, and graphics that clarified value propositions and strengthened Community CH’s presence in the tech ecosystem. Developed and deployed marketing strategies for new programs, improving positioning and promotion, and contributing to higher program attendance and overall uptake.
Freelance Brand Strategy Consultant at Call Create Content
February 1, 2023 - PresentLed strategic marketing initiatives for clients, acting as the primary consultant to develop and execute tailored marketing strategies that optimize brand presence and engagement. Managed end-to-end content execution, ensuring storytelling remained on-brand while maintaining a 95% on-time posting rate and increasing content output by 23%. Conducted market and competitor research to inform go-to-market strategies and customer journeys, driving measurable increases in brand awareness and campaign performance. Utilized analytics tools (Hootsuite, Later, Buffer) to track performance, optimizing strategy for maximum impact.
Digital Ad Content Creator at Maxy Media Inc.
November 1, 2021 - February 1, 2023Developed and optimized short-form UGC video ads for social platforms, average $500 in revenue per video. Conducted A/B testing on ad creatives, refining messaging and visual elements to achieve an 18% boost in conversion rates and a 5% reduction in cost per acquisition. Monitored digital trends to create culturally relevant content that strengthened audience connection and brand recall.
Digital Marketing Strategist at Pricg Global Inc.
September 1, 2021 - March 1, 2022Conducted market and competitor research to inform positioning and strategy, ensuring clear differentiation in a crowded market. Developed and executed SEO content strategies that increased website traffic by 12% and social engagement by 10%. Supported go-to-market initiatives for programs and events, aligning messaging and campaigns to drive adoption and audience engagement.
Social Media & Content Coordinator at Unikoncept
November 1, 2020 - March 1, 2022Conducted targeted research to craft data-driven strategies for Instagram (8K+ followers). Produced targeted video content aligned with digital strategies for the website and social channels.
Social Media Marketing Intern at Le Prix
November 1, 2020 - February 1, 2021Strengthened brand partnerships through digital communication, enhancing the brand’s online presence. Increased engagement rates by 10% in four months through short-form videos and audience-focused graphics.
Teaching Assistant at Wilfrid Laurier University
January 1, 2018 - January 1, 2020Led weekly lessons, facilitated class discussions, and provided individualized support to enhance student understanding. Fostered a dynamic and engaging learning environment, keeping students motivated and focused.
Education
Master of Arts at Istituto Europeo di Design
January 1, 2022 - January 1, 2023Bachelor of Arts at Wilfrid Laurier University
September 1, 2015 - July 1, 2020Qualifications
Dean's List (Graduate)
January 1, 2022 - January 1, 2023Industry Experience
Media & Entertainment, Professional Services, Education
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